Thwink Big, the in-house content studio of Big FM, has acquired the rights of two famous digital characters — Baba BC and Mehta Kuch Nahi Kehta from Mania Ki Duniya (a popular YouTube channel) by Manish Karnatak.
The move has been taken to strengthen the brand, as it continues its legacy of adding fresh and relatable content to its bouquet of offerings for clients. Moreover, Thwink BIG will also partner with brands to give them an edge with character integration.
Sunil Kumaran, Country Head, Thwink Big, said, “We have had great successes with award-winning properties like ‘Aktor calling Aktor’ and ‘Chutki aur Shopkeeper’. We will continue to enhance our portfolio by creating and acquiring more characters, which help provide deeply engaging and refreshing content.”
According to Sunil, digital characters help build sticky content, further reinforcing the branded content offering for clients.
With over 300k+ YouTube subscribers, Mania Ki Duniya creates engaging laugh-a-minute comedy scripted and voiced by Manish Karnatak himself.
Baba BC has an unusual take on English words, whereas, Mehta Kuch Nahi Kehta is a story about a simple guy with a girlfriend who talks non-stop while Mehta has no option but to be quiet in front of her.