Collaborations Fashion & Accessories Food Licensing 

Designer Farah Khan partners with Magnum, unveils exquisite collection

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’. The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018. The collection is inspired by the brand philosophy of taking pleasure seriously and will go online via the designer’s website and will hit stores from today itself (April 24). The new collection is a glamorous confluence of chocolate, diamond and pure pleasure! Commenting on the association with…

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Products Galore 

Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection

Bewakoof.com – a one-stop solution for official merchandises have some latest additions to its kitty. Now get your hands on this fun and absolutely entertaining characters, loved by kids and adults like – Sinchan and Garfield. The ‘Sinchan’ Collection: Bewakoof.com introduced the fun, carefree and a little notorious kid – the Sinchan merchandise. From quirky one liners like – “What Diet?” to sassy sayings like “Whassup Baby?”, this collection has it all! All these designs are available in topwear categories for both men and women. From vests, full-sleeves t-shirts and…

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Products Galore 

Viacom18 Consumer Products launches exciting back-to-school range

Nickelodeon is all set to drive away the back-to-school blues this Summer! Viacom 18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids includes famous Nicktoons: Dora the Explorer Motu Patlu Superkid Shiva Peppa Pig For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona. Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is all set to…

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Celebrity Corporate Brand 

Kalyan Jewellers ropes in Katrina Kaif as its global brand ambassador

Kalyan Jewellers has announced the appointment of Bollywood actress Katrina Kaif as its global brand ambassador. Katrina will be the face of Kalyan’s existing and soon to launch product portfolios. With this association, Katrina joins an eclectic group of brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier. Commenting on the collaboration, Ramesh Kalyanaraman, Executive Director, Marketing and Operations of Kalyan Jewellers said, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today –confident, progressive and with the courage…

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Publication Licensing TV & Films 

Titan to adapt ‘The Beatles and Yellow Submarine’ into graphic novel

Caroline Mickler Ltd, has announced that comics publisher Titan will be adapting the classic film ‘The Beatles Yellow Submarine’ into a graphic novel. Mickler manages the UK licensing programme for both ‘The Beatles’ and ‘Yellow Submarine’ (together with Apple Corps) The global deal was brokered by Bravado International in the US. The new book will hit the store shelves in August 2018. “The global launch of the first-ever Yellow Submarine graphic novel is a major cause for celebration in its own right, but, thanks to the stunning artwork and brilliant…

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Character & Entertainment 

eOne partners iQiyi to bring ‘Ben & Holly’ to China

Entertainment One (eOne) has teamed up with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China. As per the agreement, the season one of “Ben & Holly’s Little Kingdom” will become available across iQiyi’s streaming platform, beginning early next month. Moreover, iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year. Commenting on the association, Claire Ellis, vice president, licensing – Asia, family brands, eOne…

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Character & Entertainment 

9 Story Distribution licenses ‘Luo Bao Bei’ to Channel 5’s Milkshake!

9 Story Distribution International announced that it has licensed the new animated children’s series ‘Luo Bao Bei’ to Channel 5’s Milkshake! in the UK. The show will launch on the popular pre-school television block on May 7, 2018. In the UK Luo Bao Bei’s father will be voiced by British national treasure Gok Wan, the fashion expert, award-winning TV presenter and author. The show is penned by acclaimed British writer Dave Ingham (Shaun the Sheep, Octonauts). Produced by Magic Mall Entertainment, ‘Luo Bao Bei’ was created by Magic Mall’s Grace…

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Fashion & Accessories Merchandise Licensing 

After ONLY, Jack & Jones launches Marvel Avengers-themed apparel collection

Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers themed merchandises. Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India too join the Avengers bandwagon. The jeans brand has teamed up with Marvel to launch a limited-edition collection. JACK & JONES also took to the Twitter and wrote, “Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out now” Gentlemen! You’re up. @Avengers Assemble! The Infinity War collection is out…

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