9 Story Distribution International announced that it has licensed the new animated children’s series ‘Luo Bao Bei’ to Channel 5’s Milkshake! in the UK. The show will launch on the popular pre-school television block on May 7, 2018.
In the UK Luo Bao Bei’s father will be voiced by British national treasure Gok Wan, the fashion expert, award-winning TV presenter and author. The show is penned by acclaimed British writer Dave Ingham (Shaun the Sheep, Octonauts).
Produced by Magic Mall Entertainment, ‘Luo Bao Bei’ was created by Magic Mall’s Grace Tian with Cloth Cat Animation commissioned for the animation.
9 Story Distribution International holds global distribution and merchandising rights, excluding China. The programme was also recently acquired by ABC Australia and E Junior (UAE).
“As a brand leader for outstanding pre-school content in the UK, Milkshake! is the perfect home for this charming show. We can’t wait for kids in the UK to get to know our very special protagonist, Luo Bao Bei,” said Alix Wiseman, Vice President, Business Development and Acquisitions for 9 Story.
The show follows Luo Bao Bei, a bright and spirited 7-year-old girl with a vivid imagination, on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood with enthusiasm and curiosity, finding adventures along the way. Children everywhere will relate to Luo Bao Bei’s journey to learn life lessons, one story at a time
“Milkshake! viewers will be mesmerized by Luo Bao Bei’s visual style and Dave Ingham’s marvelous writing and Milkshake! is delighted to be adding the series to its unrivalled schedule,” said Alison Bakunowich, SVP and General Manager for Milkshake! and Nickelodeon NEE.
9 Story Distribution International is the international distribution arm of 9 Story Media Group, a leading content creator, producer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Barney and Garfield and Friends.
Channel 5’s Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 launched as Britain’s fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014.
