Character Licensing Collaborations 

60th Anniversary of Smurfs: IMPS is preparing to paint Europe blue

To celebrate the 60th anniversary of the Smurfs, IMPS is preparing to paint Europe blue with a series of partnerships. TF1, the Smurfs’ licensing agent, brokered the transactions. The Smurfs will take over six Hammerson shopping centers in Europe through May 6, featuring numerous, branded interactions including creative workshops, Smurfette-themed fashions and a Smurfs quiz. The Centre Wallonie-Bruxelles in Paris will host “Peyo,” a retrospective exhibit that focuses on the eponymous artist, from May 25 to Oct. 28. The tiny blue characters will ride into summer with sunscreen brand Mustela,…

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Collaborations 

Oppo, Amazon to announce new partnership on May 1

To take on the ASUS-Flipkart collaboration, Chinese smartphone maker Oppo is all set to make a major announcement in collaboration with Amazon on May 1. Earlier this month, Taiwanese PC hardware and smartphone brand ASUS made a big splash in the Indian market by announcing its partnership with Flipkart to launch the ZenFone Max Pro M1 in the country. Flipkart had signed a Memorandum of Understanding for an exclusive partnership with ASUS. Under the partnership, the first smartphone that launched is ZenFone Max Pro with Snapdragon 636 on April 23,…

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Toys & Games 

Indian gaming sector to grow to $1.1 bn by 2021: Report

The Indian gaming market, estimated at USD 338.4 million in revenue in 2017, is expected to grow threefold in four years, according to a Frost & Sullivan report. The increase would be supported by internet diffusion, sustained local development, improved digital payment infrastructure and preference towards subscription model. According to the report, the Indian gaming market is al set to increase to USD 1.1 billion in 2021, almost entirely driven by increase in mobile gaming revenue. The global games market generated revenue of USD 104.8 billion in 2016, an increase…

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#LCExcl Interview Character Licensing Corporate Brand People 

#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India talks about the recent partnership and future initiatives. Read the full interview here: Please tell us about the partnership with Disney Consumer Products and Marvel Studios On the…

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Brand & Lifestyle Celebrity 

Meet new brand ambassadors of V-Mart – Ayushmann Khurrana and Bhumi Pednekar

The leading pair of ‘Shubh Mangal Saavdhan’ Ayushmann Khurrana and Bhumi Pednekar have been signed in as brand ambassadors by V-Mart Retail Ltd. The products will include premium party wear, formals attire, pure ethnic, western wear for men, women, and kids.  Ayushmann and Bhumi have a strong connect with the young middle-class families making them perfect fit for the brand.  “V-Mart Retail Ltd is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking…

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Strategic Licensing 

Tata Sky enters into strategic partnership with Netflix

Tata Sky and Netflix have teamed up and entered into a strategic partnership. Through this association in India, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms. Commenting on the collaboration, Harit Nagpal, MD and CEO, ‎Tata Sky said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are…

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Character & Entertainment 

Studio Ghibli theme-park to open in Japan in 2022

Japan’s most beloved animation house Studio Ghibli is finally getting its own theme park in 2020. The theme-park will bring films like Howl’s Moving Castle, Kiki’s Delivery Service and Princess Mononoke to life. In addition to the Ghibli-themed rides and play areas, the park will also feature movie theatres, showing Ghibli animations new and old. Check out some of the concept pictures here: Located on a 200-hectare plot of land, the park is slated to come on the same area on which the 2005 World’s Fair was held near Nagoya,…

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Toys & Games 

Mattel announces first quarter results, global sales fell 4%

Mattel announced first-quarter earnings at a loss of 60 cents per share, which is 21 cents wider than the Wall Street consensus estimate of a loss of 39 cents per share. Sales for the toymaker’s 60-year-old Barbie brand increased by 24% to USD 152.7 million in Q1 2018, despite Mattel’s overall worldwide net sales decreasing by 4% to USD 708.4 million in the period. The company’s worldwide gross sales declined by 2% to US$800 million. However, excluding the impact of the Toys “R” Us liquidation, Mattel’s adjusted worldwide gross sales…

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TV & Films 

Funimation acquires ‘Attack on Titan’ Season 3, set to premiere in July in Japan

Funimation announced its acquisition of Season 3 of “Attack on Titan,” one of the top global anime franchises and a fan favorite with North American audiences from the moment it first premiered in 2013. As part of its agreement with Kodansha, Funimation has secured the international rights to home entertainment, video on demand and broadcast distribution of the series in the US, Canada, UK, Ireland, Australia and New Zealand. The new season will premiere this July in Japan. “We’re thrilled to be bringing back ’Attack on Titan’ for its third…

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Character & Entertainment Know-How 

FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In an age of social media, these mascots are still creating a strong recall for their respective brands. Take a look. The ‘Amul Girl’: Amul girl refers to the advertising mascot used by Amul, an Indian…

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