Fashion Licensing 

PUMA, Maybelline create athleisure-inspired collection

Sports brand PUMA is taking athleisure to the next level through collaboration with Maybelline. PUMA and Maybelline New York collaborated to launch their first-ever ‘PUMA x Maybelline special-edition collection’ which fuses beauty, fashion and sport into one high-performance makeup collection. PUMA x Maybelline’s makeup collaboration was designed with the always-on, do-it-all lifestyle of Generation Z and millennials top of mind. “Our young consumer today prioritizes an active lifestyle whether it be career, fitness or personally. She’s always on the go, never settles and needs high-performance products that keep up with…

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Apparel Licensing Character Licensing 

Nandita Mahtani designs cartoon-inspired fashion collection

Cartoon Network Enterprises, the licensing and merchandising arm of Turner India, announced its first-ever collaboration with entrepreneur and fashion designer, Nandita Mahtani. According to a report in the Economic Times, the capsule collection will include 40 versatile pieces including playful denim jackets, bomber jackets, slip dresses, skirts, and sweatshirts in vibrant colours. The fashion line is aimed at the 16-40-year-old audience. An affordable ready-to-wear range will be launched sometime later in the year. To be launched in the first quarter of 2019, the exclusive collection is an amalgamation of pop-art…

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Celebrity Licensing Fashion & Accessories 

Selena Gomez releases her first apparel collection ‘Strong Girl’

Singer and actress Selena Gomez has released her first apparel collection “Strong Girl” in association Puma under her ‘SG x Puma’ label. The collection is inspired by strong women throughout history and includes athleisurewear in shades of black, white and gray. The collection also comprises of graphic jackets, faux leather accessories, mesh tops, and a luxe velvet catsuit. Check out the collection here: Under the recently-launched SG Runner, a new shoe designed and constructed by the star has also been revealed. According to a PUMA press release, Selena “wanted to…

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Apparel Licensing Fashion Licensing 

Nickelodeon signs sustainable fashion licensing deal

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal. Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear. CEO of the Cookie Company Group Sabine Hulsman, said, “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up…

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Accessories Licensing Apparel Licensing 

Rubie’s Masquerade, Epic Games partner to launch ‘Fortnite’ fashion collection

Rubie’s Masquerade announced a new partnership with Epic Games to create a range of Fortnite apparel collection for the European market. The transaction was brokered by IMG. “Fans will soon be able to replicate their favorite Fortnite characters as they prepare for epic battles in our officially licensed costumes and accessories. We will be launching with some of the most sought-after character costumes and accessories for tweens and adults alike and will continue to strengthen our range alongside the ever-evolving skins from Epic. We are so excited to be part…

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E-Commerce Merchandise Licensing Retail 

POPxo launches its ecommerce portal to sell private label merchandise

The Delhi-based women-focused digital content platform POPxo has announced the launch of its e-commerce platform ‘POPxo Shop’ to sell private label merchandise. The platform known for its stories, videos and social media content about fashion and women, has forayed into the world of retail with products that are designed to appeal to the millennial audience including mugs, phone covers, bags among others. The eCommerce vertical went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers, among others. POPxo…

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Brand & Lifestyle Fashion Licensing 

#WowWednesday: How online retailer Nykaa is dominating the fashion space in India

Nykaa.com, the online beauty retailer, is one of the leading organizations in India. Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores. On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala. Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs 3,000 crore. Going…

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Brand & Lifestyle Corporate Brand Fashion & Accessories Know-How 

FREAKY FRIDAY – How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world

The most sought-out designer, became a well-known fashion trendsetter, So How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world? From starting a label with only two sewing machines in the early 1990s to opening her first store at the Crossroads Mall in South Mumbai in 1999, The House of Anita Dongre (HOAD) has literally come a long way. Songs Of Summer, her latest bridal collection, which went on the ramp at the recent Lakmé Fashion Week (LFW) Summer/Resort 2018, is a fuss-free collection in pastel shades…

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Brand Licensing Fashion & Accessories 

Ted Baker inks new licensing agreement with Delta Galil

Global British lifestyle brand Ted Baker has inked an exclusive new licensing agreement with Israeli’s Delta Galil Industries, Ltd, the global manufacturer and marketer of branded and private label apparel products for men, women, and children. The new five-year agreement will allow Delta Galil to develop, produce and distribute men’s underwear, loungewear and thermal wear for Ted Baker exclusively worldwide. Ricky Green – Global Wholesale Director at Ted Baker said, “I am delighted to collaborate with Delta Galil as Ted’s exclusive underwear and loungewear partner. We’re excited to introduce the…

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Brand Licensing Merchandise Licensing 

Global licensing industry increases to $271.6 Billion in 2017: Report

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 Billion. Royalty revenue from sales of licensed merchandise and services grew to 2.6 percent to USD14.5 billion. Character and Entertainment, being the top licensing type, garnered 44.7% share of the market, accounting for USD 121.5…

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