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HomeCorporate BrandBrand LicensingGlobal licensing industry increases to $271.6 Billion in 2017: Report

Global licensing industry increases to $271.6 Billion in 2017: Report

The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA).

According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 Billion. Royalty revenue from sales of licensed merchandise and services grew to 2.6 percent to USD14.5 billion.

Character and Entertainment, being the top licensing type, garnered 44.7% share of the market, accounting for USD 121.5 billion; followed by Corporate Trademarks with its market share declining very slightly from last year to 20.5% of total retail revenues, to USD 55.8 billion.

Fashion garnered USD 32.1 billion while sports got slightly better from last year and stands at a 9.75% share accounting for USD 26.5 billion.

Apparel, toys, and fashion accessories continue to account for the largest shares of the business, the report further stated.

As per the LIMS report, Casino gaming/lotteries increased by 9.6 percent. Home-related categories, infant, and video games/software/apps showed growth higher than the overall 2017 average.

United States and Canada remain the largest market for licensed merchandise and services, with revenue accounting for 58 percent of the global total. However, the strongest growth was driven from North Asia (up 6.2 percent) and Latin America (up 7.6 percent), primarily driven by growth in China/Hong Kong, Japan, and Brazil.

LIMA is the leading trade organization for the global licensing industry.  Founded in 1985, LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.


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