Kim Kardashian x Spotify Celebrity Licensing Entertainment Licensing 

Kim Kardashian signs licensing deal with Spotify

The Reality Star, Kim Kardashian signs licensing deal with Spotify in which she’ll host a podcast about her efforts in the field of criminal justice reform. Keeping Up With The Kardashians star is coming out with her very own series. Kim will act as both the producer and host of the podcast alongside Lori Rothschild Ansaldi, a notorious TV producer. Podcast will revolve around Lori’s investigation into the case of Kevin Keith, who was convicted of three murders in 1994, despite maintaining his innocence. He was sentenced to execution in Ohio,…

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Celebrity Licensing Entertainment Licensing 

Joe Rogan signs exclusive licensing deal with Spotify

Joe Rogan has just changed the world of podcasting. Joe Rogan signs exclusive licensing deal with Spotify worth $100 Million In a major announcement on Tuesday, The Joe Rogan Experience podcast host revealed that he had signed an exclusive licensing deal with Spotify. This means that by the end of the year, Rogan will be pulling his podcast library off of all other platforms – including YouTube and iTunes. Before episode #1476 – which featured a chat with comedian Patton Oswalt – Rogan told his audience that he had signed…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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Celebrity Celebrity Licensing 

Virat Kohli’s brand One8 launches new line of fragrance

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted personality outside of the pitch. The product line includes Eau De Parfum, Body sprays and pocket sprays available in six variants:  Aqua, Willow, Intense, Active, Fresh and Pure. “I am very proud of our one8…

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Brand & Lifestyle Celebrity Celebrity Licensing 

Starring on the licensing sky

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the opportunity to monetize their popularity by launching their own brands or merchandises. According to a recent report, retail licensing in India is estimated at $1.26 billion. In terms of market size, entertainment licensing is valued…

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s within the country.…

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Celebrity Licensing Fashion & Accessories 

Girlfriend Goals: Khloe Kardashian, Malika Haqq launch ‘BFF Collection’

What can you do for your childhood besties? Taking the definition of ‘friendship’ to one notch higher, Khloe Kardashian and Malika Haqq have come together for the ultimate collaboration, and it’s totally #friendshipgoals. The longtime friends have partnered with Becca Cosmetics to create their very own makeup collection. Following the footsteps of Kim Kardashian and Kylie Jenner, yet another member of the Kardashian-Jenner family is entering the beauty game and so is her best friend! The limited-edition ‘BFFS collection’ was announced in a heartwarming Instagram post, where the 34-year-old Kardashian…

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Apparel Licensing Celebrity Licensing 

Kriti Sanon unveils Autumn/Winter collection of her fashion label – Ms. Taken

Bollywood actress Kriti Sanon unveiled the Autumn/Winter collection of her fashion label – Ms. Taken. Ms. Taken is a signature western wear line that includes tops, tunics, dresses, trousers, jackets, and denims. Check out the collection here: The actress forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz Pvt. The collection will be available at all major e-commerce portals such as Myntra, Jabong, Amazon among others. The diva, recently crowned the Style Icon of the Year at IIFA 2018 Bangkok, is said…

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Apparel Licensing Celebrity Licensing 

Shweta Bachchan Nanda launches her fashion line ‘MXS’

Shweta Bachchan Nanda launched her fashion line ‘MXS’ in association with designer Monisha Jaising with much fanfare on September 1. The duo has created 52 styles which can be worn by people across 15-55 years of age. The collection exemplifies a sense of ease, a mix and match appeal and versatility. To express his excitement, Abhishek Bachchan took to his Instagram account and wrote, “Style personified! When you do something of your own and by yourself, that’s a huge achievement. Well done Shwetdi for the launch of @mxsworld and congratulations…

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Celebrity Licensing Fashion Licensing 

Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, face and cheek contour, lipstick, eye definer, brow definer, and mascara. The collection is priced between Rs 800 – Rs 1300. Check out the collection here: Apart from the ‘lip definer’, the makeup collection has…

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