Celebrity Licensing

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

November 16, 2019

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the […]

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Virat Kohli’s brand One8 launches new line of fragrance

May 21, 2019

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Girlfriend Goals: Khloe Kardashian, Malika Haqq launch ‘BFF Collection’

December 21, 2018

What can you do for your childhood besties? Taking the definition of ‘friendship’ to one notch higher, Khloe Kardashian and Malika Haqq have come together for the ultimate collaboration, and it’s totally #friendshipgoals. The longtime friends have partnered with Becca Cosmetics to create their very own makeup collection. Following the footsteps of Kim Kardashian and […]

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Kriti Sanon unveils Autumn/Winter collection of her fashion label – Ms. Taken

September 4, 2018

Bollywood actress Kriti Sanon unveiled the Autumn/Winter collection of her fashion label – Ms. Taken. Ms. Taken is a signature western wear line that includes tops, tunics, dresses, trousers, jackets, and denims. Check out the collection here: The actress forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal […]

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Shweta Bachchan Nanda launches her fashion line ‘MXS’

September 4, 2018

Shweta Bachchan Nanda launched her fashion line ‘MXS’ in association with designer Monisha Jaising with much fanfare on September 1. The duo has created 52 styles which can be worn by people across 15-55 years of age. The collection exemplifies a sense of ease, a mix and match appeal and versatility. To express his excitement, […]

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Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

August 23, 2018

In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, […]

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Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

July 12, 2018

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection. Let’s take a look at some of the celebrity fragrances from […]

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FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

June 8, 2018

Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These […]

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After apparel, YouTuber LaurDIY forays into home décor collection

May 19, 2018

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, […]

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West Indian Cricketer DJ Bravo is all set to launch his apparel brand in India

May 18, 2018

With so many celebrities joining the bandwagon, celebrity licensing is not a thing of the past now. The latest to foray is West Indian cricketer Dwayne Bravo. Popularly known as DJ Bravo, the cricketer is all set to launch his apparel brand in India under the name ‘DJ Bravo 47’. According to a report in […]

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Rannvijay Singh enters into fashion couture space with ‘Disrupt’

April 12, 2018

Joining the bandwagon of celebrities, MTV Roadies’ ex-contestant and actor, Rannvijay Singh has unveiled his own fashion label – ‘Disrupt – Defy Ordinary’. With this, the roadie-turned-actor joined the long list of celebrities such as Hrithik Roshan, Anushka Sharma, Virat Kohli, Tiger Shroff, and Jacqueline Fernandez. The new fashion label has been exclusively carved out […]

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Celine Dion launches accessories with The Bugatti Group

February 4, 2017

Singing sensation Celine Dion has partnered with The Bugatti Group to launch her first handbag, luggage and accessory collection. Curated by Dion herself, the collection reflects the mega star’s fashion sensibility and will be unveiled at Project Women in Las Vegas this February 21st. The range will then be made available to select retailers across […]

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