Celebrity Licensing Fashion Licensing 

Throwback Thursday: We bet you didn’t know about these Bollywood celebrity fragrances!

 Want to smell like Shah Rukh Khan or Shilpa Shetty? With millions of fans wanting to outdo their favourite celebrities, its normal for a celebrity to come up with his or her own line of clothing or limited edition of cosmetics or fragrance collection. Let’s take a look at some of the celebrity fragrances from Bollywood: Zeenat Aman: Zeenat Aman was the first Indian to have a fragrance named after her. “Zeenat” was launched by a French company in 1990. Zeenat Aman, in the manner of Joan Collins and Liz…

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Celebrity Licensing Fashion & Accessories Know-How 

FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These celebrity beauty lines you shouldn’t miss:  Fenty Beauty by Rihanna: Singing sensation Rihanna launched her makeup line, Fenty Beauty, which shivered up the industry. Fenty Beauty was created for women of all shades, personalities, attitudes,…

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Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.” The new home décor collection will include signature bedding, bath, beach and home…

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Celebrity Licensing 

West Indian Cricketer DJ Bravo is all set to launch his apparel brand in India

With so many celebrities joining the bandwagon, celebrity licensing is not a thing of the past now. The latest to foray is West Indian cricketer Dwayne Bravo. Popularly known as DJ Bravo, the cricketer is all set to launch his apparel brand in India under the name ‘DJ Bravo 47’. According to a report in the Economic Times, Bravo, who is quite popular in India, is looking at monetizing on his popularity with the launch of his official merchandise. The brand is co-owned by Bravo and Singapore-based celebrity apparel company…

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Apparel Licensing Celebrity Licensing 

Rannvijay Singh enters into fashion couture space with ‘Disrupt’

Joining the bandwagon of celebrities, MTV Roadies’ ex-contestant and actor, Rannvijay Singh has unveiled his own fashion label – ‘Disrupt – Defy Ordinary’. With this, the roadie-turned-actor joined the long list of celebrities such as Hrithik Roshan, Anushka Sharma, Virat Kohli, Tiger Shroff, and Jacqueline Fernandez. The new fashion label has been exclusively carved out keeping Rannvijay’s fashion sense – free, wild-spirited and originality in mind. The clothing label aims to ‘disrupt’ the fashion industry with styles that stand out from the crowd, are relatable and dominate the streets. Commenting…

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Celebrity Licensing 

Celine Dion launches accessories with The Bugatti Group

Singing sensation Celine Dion has partnered with The Bugatti Group to launch her first handbag, luggage and accessory collection. Curated by Dion herself, the collection reflects the mega star’s fashion sensibility and will be unveiled at Project Women in Las Vegas this February 21st. The range will then be made available to select retailers across the globe this September. “As a woman who loves fashion, I am very excited to start a partnership with The Bugatti group. Their vision towards my brand is impressive, and their passion for fashion is…

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Celebrity Licensing 

Beyoncé debuts Lemonade-themed Holiday Merchandise

Beyonce makes your Christmas dreams come true with her own collection of merchandise. On Monday, Queen Bey released a handful of festive themed merchandise on her website that will guarantee that your celebrations will reach a new level of fab. Included in the collection are cropped t-shirts, underwear, sweat pants and hoodies, which have all been adorned with lemons and Christmas touches. There is also a red hoodie featuring the words ‘I Sleigh All Day’ and Christmas wrapping paper. Each of the items will be available now from shop.beyonce.com with…

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Accessories Licensing Celebrity Licensing Fashion & Accessories 

Mariah Carey launches second make-up collaboration with MAC

With the holidays in time and ‘All I want is you’ song to be set on loop, Mariah Carey has announced her second cosmetic collaboration with MAC that doesn’t skimp on glitter or festive cheer. Boasting 23 pieces, the line stars lipstick, lipglass, eye shadow, lip pencil, liquid eye liner, lashes, loose powder, powder blush and glittery brushes. Carey’s items are named after hit songs including the likes of Touch My Body, which is the name of the body powder. Plus, she has also paid homage to her beauty icons…

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Celebrity Licensing 

Bravado and Justin Bieber launch Purpose Merchandise

Bravado and Forever 21 have teamed on an exclusive eight-piece capsule collection for Bieber’s Purpose World Tour. Justin Bieber and music merchandise company Bravado have launched a new collection in three UK Selfridges stores. The collection features unisex tour merchandise such as caps, tees, sweats and leather goods. The collection plays on Justin Bieber’s own style, as well as the current obsession with original and rare tour merch, some of which will be part of Justin’s UK tour wardrobe. Justin commented,“British rock culture and street style – particularly metal and…

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Celebrity Licensing Fashion Licensing 

Zayn Malik teams with Versace for clothing collection 

Zayn Malik joins the Fashion world with a capsule collection The singer will design a capsule collection dubbed Zayn x Versus, which will feature menswear and womenswear. Working in close collaboration with Donatella Versace, the range will drop in May 2017, and will be available from Versus stores worldwide and online. Malik revealed that, “I think Versus has always been a very cool brand. It’s a great brand for me and for people in my generation. I’ve always wanted to design clothes, and there’s no brand I’d rather design for than…

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