Brand Licensing Collaborations Corporate Brand Personal Care 


Reading Time: 2 minutes Post Views: 2,322 LUXE Brands, the prominent beauty company behind Ariana Grande’s award-winning fragrance franchise, and Cosmopolitan, the UK’s leading media brand for young women, announce the launch of its Eau de Juice fragrance in the UK. LUXE BRANDS AND COSMOPOLITAN LAUNCH EAU DE JUICE FRAGRANCE IN THE UK Originally launched in the US last year, this highly successful, four-scent fragrance collection just won the prestigious Packaging of the Year award in the 2020 Fragrance Foundation Awards, a tribute to its unique pop art-inspired juice box packaging. Eau de Juice will debut in the UK in…

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Fashion & Accessories Food Licensing 

From Magnum to KFC: Take a look at fashion’s fascination with food

Reading Time: 3 minutes Post Views: 4,170 Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs? Check out the list here: Magnum Pooja Dhingra Collaboration: The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase…

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Celebrity Licensing Character Licensing TV Series Licensing 

TV Show Empire to launch Fragrance collection

Reading Time: < 1 minute Post Views: 3,618 Now you could smell like your favorite stars from Empire Fox’s hit show Empire in addition to releasing music, they are set to release fragrance collection for both men and women. Legacy, the men’s fragrance, is for the sophisticated man, opening with hints of bergamot and lemon water, and leading into a journey of lavender buds, geranium, and clary sage. The fragrance gives an air of mysteriousness and that “man musk” through mixing vanilla, amber, and tobacco. Truth, the luscious women’s perfume is feminine and bold with a flirty…

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