Brand Licensing Food Licensing Top News 


Reading Time: 2 minutes Post Views: 235 Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an exciting brand collaboration. ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN Poppin’s® Lolly Poppin® ready to eat popcorn is now crunching with delicious forever fun Chupa Chups flavoured glazes – Lolly Poppin® Chupa Chups Strawberry & Cream and Lolly Poppin® Chupa Chups Cola. Available now from Woolworths and independents for RRP: $4, this iconic mashup comes together with a POP of Poppin’s® Lolly Poppin® corn, a MIX of Chupa…

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SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 


Reading Time: < 1 minutes Post Views: 2,177 Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was…

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Food & Drink Food Licensing 

Now find Mentos, Airheads and Chupa Chups in the 5 surprise mini brands by Zuru!

Reading Time: 2 minutes Post Views: 4,341 Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 different miniature collectibles and shopping accessories can be discovered. With its dynamic in store presence the Mini Brand Collection is creating a major impact in Walmart stores. No less than three of…

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Perfetti van Melle teams up with Thailand brand Take n’ Care

Reading Time: < 1 minutes Post Views: 4,440 Perfetti van Melle has teamed up with Thailand brand Take n’ Care for a new line of bath and body products inspired by Chupa Chups. Dubbed Don’t Eat Me, the collection features Chupa Chups flavours including strawberry cream, ice cola, cherry cola, vanilla paradise, green apple, coconut and pineapple and choco mint. With the teaming up in force, fans will be able to get their hands on a range of items from bath, hair and shower products to body lotion and hand and nail cream. “We are…

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