Perfetti Van Melle is now a part of the 5 Surprise Mini Brand collection launched by innovative toymaker ZURU in Walmart USA and Canada this spring. These collectibles that fit in your hand are realistic miniatures of the world’s most iconic and loved shopping brands. After unwrapping, peeling and revealing the reusable capsules, over 70 different miniature collectibles and shopping accessories can be discovered. With its dynamic in store presence the Mini Brand Collection is creating a major impact in Walmart stores. No less than three of Perfetti Van Melle’s most loved and iconic brands are included in this collection: Mentos®, Airheads® and Chupa Chups®. Mentos® also has the honor of being one of the super rare finds: the golden Mentos® mini!
The launch campaign by leading kids influencers is already enjoying massive success receiving millions of views of the unboxing videos of this fun collectible collection on Youtube and Instagram. Perfetti Van Melle, one of the largest confectionary groups in the world, is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are much-loved throughout the five continents. In addition to these global brands, Perfetti van Melle offers a wide range of products, the popularity of which is rooted in individual, local and regional markets. The ability to develop products, versions and flavours that suit the different demands and opportunities of local markets is indeed one of the group’s keys to success.
Moreover, the global confectionery player Perfetti van Melle Group develops successful licensing programs both for lifestyle and food and beverage extensions with its popular brands Chupa Chups® and Airheads® and fresh lifestyle licensing programs with its other confectionery classics Mentos®, Frisk®, Smint® and Brooklyn®.