Strategist 

TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

Reading Time: 2 minutes Post Views: 109 TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide. Erickson will oversee the seasoned professionals at Peanuts Worldwide who manage the brand’s global licensing business. Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Erickson will be responsible for sustaining a strategy true to the great heritage of…

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Brand Licensing 

DHX Media, Sony extend ‘Peanuts’ licensing agreement

Reading Time: < 1 minute Post Views: 1,987 DHX Media has closed its sale of the minority stake in Peanuts Worldwide to Sony Music Entertainment. Under the deal, Sony Music Entertainment has indirectly acquired 49 percent of DHX Media’s 80 percent interest in Peanuts, worth CAD 235.6 million in cash. DHX Media now owns 41 percent of Peanuts, Sony Music owns 39 percent and members of the family of Charles M. Schulz own 20 percent. Michael Donovan, Executive Chair, and CEO, DHX Media, said, “Through this transaction, we have reduced our debt while retaining control…

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Character & Entertainment 

Now, you can get Levi’s products featuring Snoopy. Here’s how

Reading Time: 2 minutes Post Views: 3,473 Want a t-shirt featuring white colored lazy gullible Snoopy dog? In what can be termed as good news for the cartoon fanatics, Peanuts Worldwide has partnered with Levi’s for a new, co-branded apparel collection featuring Snoopy. In paying homage to everyone’s favorite lazy K9 cartoon, the Levi’s x Snoopy collection will include a range of men’s and women’s t-shirts, totes, beanies among others. What’s more interesting is the products will showcase the beagle doing his signature happy dance, in his Joe Cool character and performing his lounge…

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Merchandise Licensing 

Peanuts Worldwide appoints CPLG as licensing agent

Reading Time: < 1 minute Post Views: 3,750 Peanuts Worldwide has appointed CPLG as the licensing agent for the Peanuts brand in France and the UK as of January 1, 2018. The new licensing agent would also represent the IP in the Middle East effective immediately. In all of these regions, CPLG will oversee Peanuts efforts across categories including apparel, toy, food and beverage and publishing. Peanuts Worldwide and CPLG are subsidiaries of DHX Media, which acquired the Peanuts brand from New York-based Iconix Brand Group in May. DHX now owns 80% of the Peanuts business with the family…

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Character Licensing Entertainment Licensing 

Peanuts Worldwide renews license agreement with Cedar Fair

Reading Time: < 1 minute Post Views: 3,607 Peanuts Worldwide, subsidiary of DHX Media and Ohio-based regional amusement-resort operator Cedar Fair have renewed their license agreement to showcase Peanuts characters throughout Cedar Fair’s 11 amusement park locations. The new deal will extend Cedar Fair’s North American exclusive use of Peanuts in its attractions, entertainment and sports, food and beverage, lodging and retail operations to 2025. The agreement also includes an additional five-year option, available at Cedar Fair’s discretion, that would extend the contract to 2030. According to Cedar Fair, the extended partnership will provide a…

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