Celebrity Collaborations E-Commerce 

Nykaa Cosmetics signs Janhvi Kapoor as its first brand ambassador

Popular beauty e-commerce portal, Nykaa Cosmetics has signed Bollywood newcomer Janhvi Kapoor as its first brand ambassador since its inception six years ago. The deal marks the Dhadak actress first entry into the world of brand endorsements. However, no terms of the contract have been divulged yet. As per the association, Kapoor will appear in the print, digital and electronic advertisements of the company as well as play an active role in Nykaa’s social media campaigns. Before Kapoor, Nykaa worked with makeup artists and beauty experts. Started in 2012 by…

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Celebrity Licensing Fashion Licensing 

Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, face and cheek contour, lipstick, eye definer, brow definer, and mascara. The collection is priced between Rs 800 – Rs 1300. Check out the collection here: Apart from the ‘lip definer’, the makeup collection has…

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Brand & Lifestyle Fashion Licensing 

#WowWednesday: How online retailer Nykaa is dominating the fashion space in India

Nykaa.com, the online beauty retailer, is one of the leading organizations in India. Started in 2012 by Indian entrepreneur Falguni Nayar, Nykaa today offers over 1000-plus brands and 1,00,000-plus products on its website, app, and stores. On May 14, the Mumbai-headquartered company said it has raised Rs 165 crore in series D funding led by Hero Corporate Service chairman Sunil Kant Munjal and consumer goods veteran Harsh Mariwala. Nykaa last raised Rs 75 crore (above $11 million) in April 2018 that valued the 6-year-old company at Rs 3,000 crore. Going…

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Fashion & Accessories Fashion Licensing Know-How 

FREAKY FRIDAY: How Nykaa is creating a niche in the Indian online beauty sector?

Nykaa.com, which has become a household name today, is one of the leading organisations in India that went digital in an untapped market like beauty and wellness for the very first time. With an aim to become profitable by FY19, online beauty marketplace Nykaa has secured $11.32 Million (Rs 75 Crore) in a funding round at a valuation of USD 453 Million (Rs 3,000 Crore). The latest funding round is part of USD 25.67 Million (Rs 170 Crore) funding round, in which the investment was done through a mix of…

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