Food Licensing 

Can’t keep calm! Kit Kat Drumsticks now exists

Reading Time: < 1 minute Post Views: 3,489 What happens when two iconic snack foods meet? Nestlé is combining our beloved candy and an American favorite ice cream treat, the Drumstick, to create a new delicacy — the KitKat Drumstick. According to media reports, Kit Kat Drumsticks will be sold at Kroger stores nationwide and will be sold at other grocery stores, soon. The new Kit Kat Drumsticks will have a chocolate wafer twist on the iconic packaged ice cream cone. A food blogger took to the Instagram and wrote, “Break me off a piece…

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Food Licensing 

To fuel coffee consumption, Nestle forays into appliances category

Reading Time: < 1 minute Post Views: 2,011 In a bid to fuel coffee consumption and push one of its mainstay brands Nescafe, Nestle has entered the consumer-facing small appliances category. The company is in the process of launching app-based coffee machines, which will be sold through non-FMCG distribution channels as well. Addressing the media at a roundtable at its Gurugram headquarters, Nestle India chairman Suresh Narayanan said, “We are seeing a surge of speciality coffee outlets, and coffee consumption are growing specially among millennial consumers.”  The company said India is among its first few…

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Brand Licensing Food & Drink 

Coca-Cola to buy Costa Coffee from Whitbread: What it means for Caffeine industry

Reading Time: 2 minutes Post Views: 2,410 To take on Starbucks, Nestlé and JAB Holding, Coca-Cola is all set to buy the Costa coffee chain from UK leisure group owner Whitbread in a deal worth £3.9 billion. With this transaction, Coca-Cola will overnight into the UK’s biggest coffee shop player and give it a foothold in what is one of the world’s fastest-growing drinks categories. Alison Brittain, the chief executive of Costa Coffee’s owner Whitbread said, “The coffee chain had been approached by a number of potential buyers but Coke’s desire to snap up…

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Food Licensing 

Nestle, Starbucks close global licensing deal: Here what it means

Reading Time: < 1 minute Post Views: 2,787 Nestlé has closed the deal granting it access to perpetual global rights to market Starbucks good and products around the globe. As per the association, the two companies will work closely together on the existing Starbucks range of roast and ground coffee, whole beans, instant and portioned coffee. According to a company release, Nestlé will use the resources of both companies to enhance Starbucks’ product offering worldwide. “This partnership demonstrates our growth agenda in action, giving Nestlé an unparalleled position in the coffee business with a full…

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Brand Licensing Food & Drink Global Licensing 

Nestle-Starbucks Coffee Deal: What it means for the licensing sector?

Reading Time: 4 minutes Post Views: 3,396   Swiss food giant Nestle on May 7 announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. This transaction provides Nestlé with a strong platform…

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Brand Licensing Global Licensing 

Good news for coffee lovers! Nestle pays $7.15 bn to sell Starbucks products

Reading Time: 2 minutes Post Views: 3,311 In what could be termed as a historic deal, Swiss food giant Nestle announced that it will pay USD 7.15 billion in cash for the rights to market Starbucks products around the world, outside of the company’s coffee shops. As part of this transaction, Starbucks will receive an up-front cash payment of USD 7.15 billion for a business which generated annual sales of USD 2 billion. The transaction does not include the transfer of any fixed assets, which facilitates a smooth and efficient integration. The agreement gives…

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Merchandise Licensing Movie Licensing 

As box-office collections of Bahubali shoot up, mechandisers make merry

Reading Time: 2 minutes Post Views: 3,829   It has never happened in the annals of Indian film history that a film has been breaking record after record day after day at the box-office in only its fourth day of release. While  on one side, Arka Mediaworks’ Bahubali has been plundering the box-office not only in India but also overseas, merchandisers all across the country look immensely happy with interested people thronging Malls and stores to grab merchandises associated with the film on the other. It is said that Brands have worked with the…

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