Character & Entertainment Character Licensing Game Licensing Toy Licensing Toys & Games 

Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise

Reading Time: 6 minutes Post Views: 1,178 From triple-threat toy to triple-threat partnerships, leading toy innovator teams with two leaders in kids’ and family entertainment ― WildBrain and Nickelodeon ― for knockout marketing campaign around its biggest boys’ brand launch to date Moose Toys Delivers a Triple Threat with New ‘Akedo’ Franchise Combining Action Figures, Battling and Collectability Moose Toys is poised to deliver a one-two-three knockout punch this summer with the launch of Akedo – Ultimate Arcade Warriors, the first brand to combine realistic battling action figures at a micro-collectible scale. Akedo marks…

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Toy Licensing 

Moose Toys acquires master toy distribution rights of Golden Bear’s Bush Baby World brand in the US and Canada

Reading Time: < 1 minute Post Views: 3,480 Melbourne-based Moose Toys has picked up master toy distribution rights of Golden Bear’s Bush Baby World brand in the US and Canada. With more than one million units selling in the UK, Bush Baby World interactive plush toy has been enjoying success since its launch this summer. Starting this spring, Moose will release identical products under the name of Fur Babies World in North America. The line will feature small plush animals that sport plastic faces and patented technology that makes their eyes and ears move when a child…

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Toy Licensing 

Moose Toys on an expansion spree

Reading Time: < 1 minute Post Views: 2,481 With a number of licensing deals and renewals, Moose Toys’ collectable toy brand is expanding into new categories. This is following the announcement of partnerships with globally recognized brands including, Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live touring show. “It’s a thrill for us to continue to work with these top-tier licensees who are leaders in their industries. We have big plans for 2018 and 2019 and we’re excited to build upon the success we have experienced over the last few years,” said an…

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Toy Licensing 

New Shopkins movie coming up

Reading Time: < 1 minute Post Views: 2,676 In an expansion mode, Moose Entertainment has announced that is getting into a new Shopkins movie entitled Shopkins: World Vacation. The film would see Shoppies and Shopkins leave Shopville for a world vacation. “It is fantastic to see Shopkins proving that it is not just one of the world’s favourite toy brands but that it is now a full-fledged entertainment franchise,” said Belinda Gruebner, EVP global marketing at Moose Toys. “Entertainment is now a key pillar for the success of a toy brand and we are looking forward to sharing…

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Toy Licensing 

Moose Toys gets on board several new licensing partners

Reading Time: < 1 minute Post Views: 2,210 Moose Toys has associated with several new licensing partners to develop new merchandise and events based on the Shopkins toy brand. “The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” says Paul Solomon, co-chief executive officer, Moose Toys. “These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favorite brand combined with their favorite products!” New partnerships for the brand include Skechers and Build-A-Bear Workshop.…

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Movie Licensing 

Disney, Universal tap toy licensees for Cars and Despicable Me

Reading Time: 2 minutes Post Views: 4,868 As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They will have contending licensing programs both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, it involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences…

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Toys & Games 

Moose Toys ties up with Koba Entertainment for first live theatrical production

Reading Time: < 1 minute Post Views: 3,891 Australia’s Moose Toys has tied up with Koba Entertainment to show the first live theatrical production based on the collectible toy brand Shopkins. The new show titled Shopkins Live will feature the Shoppies and Shopkins characters in an all-new storyline. It will also include original pop music and video highlights as Jessicake, Bubbleisha, Peppa-Mint and their friends prepare for Shopville’s annual Funtastic Food and Fashion Fair. “Shopkins is literally on every child’s wish list,” says Gilles Paquin, president and chief executive officer, Koba EEntertainment. “Koba Entertainment’s partnership…

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