Art & Design 

Artist Steve Kaufman brings pop art into children’s merchandise

Steve Kaufman Art Licensing has partnered with American Pop Art with Becker Associates to license Kaufman’s work for children’s toys and other consumer goods. The collaboration presents an opportunity for children to discover the fun and creative essence of Kaufman’s artwork. Becker Associates will have access to Kaufman’s entire portfolio and will work with a variety of partners to create customized, child-friendly merchandises so kids can connect with some of their favorite characters. Also known as SAK, Kaufman was a pop artist who pioneered the Neo-Pop art movement and worked…

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Products Galore 

Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection – a one-stop solution for official merchandises have some latest additions to its kitty. Now get your hands on this fun and absolutely entertaining characters, loved by kids and adults like – Sinchan and Garfield. The ‘Sinchan’ Collection: introduced the fun, carefree and a little notorious kid – the Sinchan merchandise. From quirky one liners like – “What Diet?” to sassy sayings like “Whassup Baby?”, this collection has it all! All these designs are available in topwear categories for both men and women. From vests, full-sleeves t-shirts and…

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Merchandise Licensing Sports 

Merchandising a huge chance for IPL to monetise brand: Duff & Phelps Report

The Indian Premier League (IPL) and its franchisees can outdo other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to corporate finance advisor Duff & Phelps report. According to the report, the premier T20 cricket hasn’t been able to monetize at a large scale through merchandising despite its huge popularity, but this could change in the next few years. “Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetize the brand, and we…

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Know-How Merchandise Licensing 

FREAKY FRIDAY: Understanding the world of merchandise licensing

Licensing and Merchandising industry is witnessing exponential growth in India, which is bound to grow manifold in the times to come. Gone are those days, when merchandising was a thing of the western countries. In the recent era, licensing has infused our lives. Be it Marvel Avengers or Game of Thrones – e-commerce scenario in India is changing, something that was unthinkable years ago. Recently, ahead of the IPL, the world’s most powerful Super Heroes – Marvel’s Avengers, and Kolkata Knight Riders (KKR), a team known for the most passionate…

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CN appoints Vikram Sharma as head for licensing, merchandising in APAC

Turner Asia Pacific has appointed Vikram Sharma, Vice President of Cartoon Network Enterprises (CNE) to head its regional licensing and merchandising division. In the new profile, Sharma is tasked with driving sales across the whole region for its branded toys, apparel, home entertainment, publishing and lifestyle products, as well as live events and themed entertainment. Major franchises and IP under CNE’s management from the Cartoon Network portfolio of shows including Ben 10, We Bare Bears, Adventure Time, The Amazing World of Gumball and The Powerpuff Girls, as well as Adult…

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Toy Licensing Toys & Games 

Mattel expands toy partnership with Alibaba

Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. “Play has a tremendous impact on a…

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Brand Licensing Character Licensing Retail Licensing 

Bravado named official licensing and merch partner for emoji

Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for Bravado and it…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

Comedy Central Celebrates 5th Anniversary with New Initiatives and Merchandises

Celebrating its 5th anniversary, Comedy central plans for many initiatives and even exclusive South Park merchandise for its fans The channel has content tie-ups with NBCUniversal, Warner Bros, Sony Pictures and CBS. Comedy Central also claims to enjoy a viewership of over 67 million and is No. 1 on social media platforms in its genre. To celebrate its anniversary, the channel has planned many initiatives including a pro-social campaign ‘Comedy Central Spread the Cheer’—an initiative to spread happiness, an exclusive collection of South Park merchandise for die-hard fans, and a…

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Character & Entertainment Corporate Brand Entertainment Licensing 

eOne’s Peppa Pig wins Best New Property at Asia Licensing Awards

Entertainment One (eOne)’s Peppa Pig cemented its reputation as a preschool property on the rise in Asia as it was crowned ‘Best New Property’ at the prestigious Asia Licensing Awards which took place recently at Hong Kong Convention and Exhibition Centre on Tuesday 10th January 2017. Commenting on the award win, Andrew Carley, Head of Global Licensing at Entertainment One said, “It is a real honour that Peppa Pig has scooped this award and it is testament to the phenomenal year that the property has enjoyed in Asia. We thank…

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Toys & Games 

Mattel inks licensing deal with FlyFrog Kids for Barbie Furniture

Mattel and Delhi-based Fly Frog Kids have signed licensing agreement to launch kid’s  furniture and room accessories in India Under the agreement, FlyFrog will roll out Barbie- and Hot Wheels-branded furniture and room accessories in India. The co-founders refused to comment on investments, but said they will look to raise funds in the next 6-8 months. FlyFrog already sells kids furniture and décor products through the online channel under its own brand. It also offers customised design solutions across 13 cities for kids’ rooms. Kaul, co-founder, FlyFrog Kids, said “We…

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