merchandising - Licensing Corner

Tokyo Olympic Games 2021: High Merchandising Performers

August 7, 2021November 11, 2021 editorBrand’s partnership, India, merchandising, Tokyo Olympic Games 2021, Tokyo Olympic Games 2021: High Merchandising Performers, USA and team GB

Reading Time: 2 minutes Post Views: 941 TOKYO OLYMPIC GAMES 2021: HIGH MERCHANDISING PERFORMERS With the Olympics getting postponed in the year 2020, the future of the souvenirs store remained bleak for some time. Organizers had predicted sales worth 100 million dollars for over 5,500 licensed products relating to Olympics. With the onset of the pandemic, we not just witnessed a sea of empty stadium chairs at various events but also an enormous revenue loss. Keeping the safety precautions in mind all the sporting events were postponed to 2021, but the branding of 2020…

Character Merchandise Licensing

TeeStory launches official Disney merchandise

July 16, 2019July 15, 2019 #ThatLicensedMerchGirlDisney, merchandising, teestory

Reading Time: < 1 minutes Post Views: 2,730 TeeStory the online fashion e-commerce player has launched its official collection of Disney merchandise on it’s website TeeStory.in. The collections starts from Rupees 499 and has various different disney character merchandise on sale.

Sports Sports Licensing

Barça showcase their own typography, FC Barcelona Play

July 12, 2019July 11, 2019 #ThatLicensedMerchGirlFC Barcelona, merchandising, Sports, typography

Reading Time: < 1 minutes Post Views: 2,546 From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story…

Sports Sports Licensing

Valencia takes merchandise operation in-house after Puma deal

July 12, 2019July 11, 2019 #ThatLicensedMerchGirlchampions league, merchandising, Merchandising and Licensing, Puma, valencia

Reading Time: 2 minutes Post Views: 2,010 Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather…

Brand & Lifestyle Character & Entertainment Entertainment Licensing Movie Licensing Retail

Shemaroo Entertainment’s Yedaz Collaborates with Imagica

March 26, 2019November 11, 2021 #ThatLicensedMerchGirlbollywood merchandise, Imagica, India, merchandising, Shemaroo Entertainment, Yedaz – Bollywood Madness

Reading Time: 2 minutes Yedaz will offer bollywood themed merchandise at stores located inside Imagica theme park

Event

Stage is all set for TIBLS 2018: Meet the licensing leaders today!

December 5, 2018November 11, 2021 LC TEAMBranding, Corporate, Event, Grand Hyatt, India, Learn Licensing, Licensing, Licensing Corner, merchandising, Rooh Entertainment, Rutika Malaviya, The India Brand Licensing Summit, TIBLS 2018

Reading Time: 2 minutes Post Views: 2,499 The stage is finally set for the grand corporate event ‘The India Brand Licensing Summit 2018’, which is going to take place at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The event will witness top corporate honchos who will give their insights and views on the Indian licensing sector. The summit is going to be attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain…

Merchandise Licensing

Mondo TV announces licensing deals for ‘Robot Trains’ in Spain, Portugal

July 9, 2018November 11, 2021 LC TEAMLicensing, MENA, merchandising, Mondo TV, Portugal, Robot Trains, Spain

Reading Time: 3 minutes Post Views: 5,416 Mondo TV, one of the largest European producers and distributors of animated content, announced a number of important breakthroughs in the Iberian market for animated kids’ show ‘Robot Trains’ in both broadcasting and licensing. Broadcast highlights include the news that a launch on DTT channel Clan TVE is imminent in Spain, following hard on the heels of the June launch of the show on Portugal’s children’s cable and satellite channel Canal Panda. TV distribution in Iberia is managed by Mondo TV Iberoamerica, a distributor, and producer of…

Brand Licensing Merchandise Licensing

Sony Music Italy to bring ‘Heidi Bienvenida’ on TV, film and CD!

June 22, 2018 LC TEAMHeidi Bienvenida, Licensing, merchandising, Mondo TV

Reading Time: 2 minutes Post Views: 2,471 Mondo TV Iberoamerica, part of the Italian group Mondo TV, one of the largest European producers and distributors of animated content, has announced a major new agreement with Sony Music Entertainment Italy that will see music from the hit live-action comedy-drama for teens, Heidi Bienvenida, appear on CD in Italy for the first time. Fans can expect to see the release of a Heidi Bienvenida CD during the back-to-school period in Q3 2018. Sony Music Entertainment Italy will have an exclusive license for recordings from the first…

Merchandise Licensing

Chhota Bheem becomes first Indian cartoon to sell Rs 200 crore merchandise

June 14, 2018November 11, 2021 LC TEAMChhota Bheem, Green Gold Animation, India, merchandising2 Comments

Reading Time: 3 minutes Post Views: 8,104 Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. “Any toon character, which stays in a TV network for more than five years acquired a cult status with strong fan-following. We started off with comic books and CDs and later the demand came in for licensing the character for a wide range of products, including apparels, toys, back-to-school range and office stationery. Last year sales of the character merchandise crossed Rs 200 crore,” Samir Jain, COO and executive director of Green…

Merchandise Licensing Retail Licensing

Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

May 24, 2018November 11, 2021 LC TEAMChennai Super Kings, India, IPL 2018, merchandising, retail licensing, Shoppers Stop1 Comment

Reading Time: 2 minutes Post Views: 3,512 IPL fans have one more reason to rejoice! Indian fashion retailer Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK). The CSK exclusive merchandise offers a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops. The products in the collection starts at Rs 399 onwards. Shoppers Stop also shared a video on Twitter and wrote, “Our lions are just a match away from victory. TheCSKSquad, it’s time to…