Know-How National Top News 

Licensing Industry Unites as Nation First amid rise in Indo-China tension

As border tensions between India and China flares up with the deadliest clash in more than four decades, leaving at least 20 Indian soldiers dead, adds another layer of uncertainty to companies already reeling from the coronavirus pandemic on both sides of the border. There have been calls for boycotting goods imported from the neighbouring nation while supporting our Prime Minister’s Aatmanirbhar Bharat & Make In India Campaign to revive the economy. That, however, won’t be easy because the two economies are intertwined. We are witnessing some wave in current…

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Food Licensing 

Discovery Communications and Sanjeev Kapoor’s FoodFood Channel call off partnership

Discovery Communications has called off the acquisition of Chef Sanjeev Kapoor-owned food specialty network FoodFood seven months after entering into the agreement. “At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year. India remains a global priority market for Discovery and we will continue to explore opportunities as we expand our business and accelerate our strategic growth investments here.” said Discovery Communications in a company statement. FoodFood was launched in 2011 via Turmeric Vision Pvt. Ltd as a JV…

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Sports Licensing 

Mumbai Indians collaborate with Diesel for official off-field merchandise

Indian Premier League (IPL) franchise Mumbai Indians has collaborated with the denim brand Diesel to launch off-field merchandise comprising denim jeans, polos, T-shirts, jackets, sweatshirts, shirts and accessories. The event was graced by Nita Ambani, the owner of Mumbai Indians, along with the team’s captain Rohit Sharma and Renzo Rosso, founder of Diesel, among others. Inspired by the sport, the collection integrates the visual identities and characters of the two brands. The collection takes inspiration from the brand colours of indigo and gold as well as ‘adventure’ and ‘bravery’ which are the two brand…

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Brand Licensing Fashion & Accessories 

Dream Theatre to represent Smiley Brand in India

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” says Jiggy George, founder and chief executive…

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Celebrity Licensing 

Bravado and Justin Bieber launch Purpose Merchandise

Bravado and Forever 21 have teamed on an exclusive eight-piece capsule collection for Bieber’s Purpose World Tour. Justin Bieber and music merchandise company Bravado have launched a new collection in three UK Selfridges stores. The collection features unisex tour merchandise such as caps, tees, sweats and leather goods. The collection plays on Justin Bieber’s own style, as well as the current obsession with original and rare tour merch, some of which will be part of Justin’s UK tour wardrobe. Justin commented,“British rock culture and street style – particularly metal and…

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Institutional Licensing Toys & Games 

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids India, India’s biggest B2B fair for products related to children held the exhibition for three days at Bombay Convention & Exhibition Centre in Mumbai. The event saw the key players from the industry participate with many young and innovative companies. The exhibition held panel discussion on ‘Licensing in India’ on Friday focusing on the growth of licensing industry in India and how it is evolving…

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LIMA INDIA 

LIMA to host three new webinar series

The International Licensing Industry Merchandisers’ Association will head into September with a trio of webinars focusing on several of the hottest topics in licensing Each session is designed to provide the most up-to-date information and help licensing and marketing professionals learn more about the topics currently trending in the industry. The webinars include: The Art and Science of Store Checks–Sept. 7 at 12 p.m. EDT Leigh Ann Schwarzkopf, Project Partners Network; Michelle Lamb, co-founder, Marketing Directions; Annalisa Ciganko, Iconix Brand Group; and Elisha Gordon, Jay Franco and Sons will share…

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LIMA INDIA 

LIMA releases its second annual licensing survey

The International Licensing and Merchandising Association (LIMA) released its second annual survey and read more to know where India stands in the Licensing Industry. The second annual survey from LIMA, which boasts details of the $251.7 billion global licensing industry, is now available for readers to download. Conducted by Brandar Consulting, the report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type and geographic region. In the survey, results found that character and entertainment are the top property type, accounting for $113.2 billion in retail sales,…

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