Peanuts India Brand & Lifestyle Character Licensing Fashion Licensing 

WILDBRAIN CPLG EXTENDS PEANUTS REPRESENTATION TO INDIA

Reading Time: 3 minutes Post Views: 862 WILDBRAIN CPLG EXTENDS PEANUTS REPRESENTATION TO INDIA Agency’s dedicated new India office to build a local cross‐category merchandise offering for Snoopy and the Peanuts gang Successful Peanuts partnerships and activations in EMEA have recently included LACOSTE, YSL and the Dogs Trust WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build on its successful EMEA partnership for the iconic…

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HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 1,319 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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NFT Top News 

Sonu Nigam launches Indian music’s first-ever NFT series

Reading Time: 2 minutes Post Views: 1,170 The collection has also incorporated the lyrics of the singer’s popular songs which were jotted down by Nigam in his diary. Sonu Nigam launches Indian music’s first-ever NFT series Joining the likes of actors Amitabh Bachchan and Salman Khan, ace singer Sonu Nigam has also decided to join the crypto frenzy. The top singer has decided to accept the non fungible tokens (NFTs) in association with JetSynthesys which is the new age digital entertainment and technology company. The singer has come on board to use the NFTs which allow artists…

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NFT IN INDIA NFT Top News 

NFT Craze in India: Here to Stay or Just a Bubble?

Reading Time: 3 minutes Post Views: 1,166 If you understand technology & arts then most likely you understand NFTs. After all, that’s the buzzword everyone wants and talks about. Non-fungible tokens have recently resurfaced in the public eye, thanks to a massive price increase seen across various collections. NFT Craze in India: Here to Stay or Just a Bubble? To put it simply, Non-Fungible Tokens are digital tokens of content and assets, whether physical or digital. The token holds information of ownership thereby testifying the proof-of-originality. Every token representing a particular copy of the…

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Spider Man Doctor Strange Character & Entertainment Intellectual Property 

Spider-Man and Doctor Strange take over the multiverse madness!

Reading Time: < 1 minutes Post Views: 1,851 Spider-Man and Doctor Strange take over the multiverse madness!  Here’s presenting the official poster of ‘Spider-Man : No Way Home”. Trailer out tomorrow! For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero is unmasked and no longer able to separate his normal life from the high-stakes of being a Superhero. When he asks for help from Doctor Strange the stakes become even more dangerous, forcing him to discover what it truly means to be Spider-Man.Tom Holland and Zendaya starrer ‘Spiderman : No…

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Music Music Licensing 

Rizzle Announces Music Partnership with Aatma Music

Reading Time: 2 minutes Post Views: 753 #BlockNaKariye has garnered tremendous response on the Rizzle app, becoming a favorite among users and creators. Rizzle Announces Music Partnership with Aatma Music Rizzle stands tall and prides itself on being India’s most innovative short videos app. To continue its streak of introducing its users to incredible music, Rizzle has entered into an exciting partnership with Aatma Music. Rizzle users will have access to all of Aatma Music’s upcoming songs and their entire music catalog. Aatma Music, a subsidiary of Qureshi Productions Pvt Ltd Mumbai, is one…

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Viacom18 Character & Entertainment Character Licensing Top News 

Viacom18 Consumer Products launches exclusive range of Garfield merchandise

Reading Time: 2 minutes Post Views: 885 Viacom18 Consumer Products launches exclusive range of Garfield merchandise The lasagne-lover orange cat is back! With global awareness of 92 percent and licensed across 111 countries, Garfield has been the most syndicated comic strip in the world. Regarded as one of the most-watched kids’ shows with over 18 million social followers, the character has captivated young fans as well as adults. Further, in an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is all set to introduce an exclusive range of Garfield merchandise to…

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Disney India Top News 

Disney India announces an exciting slate for 2021-2022

Reading Time: 2 minutes Post Views: 1,265 Disney India announces an exciting slate for 2021-2022 Kickstarting with Big Ticket Diwali Entertainer, Marvel Studios’ ‘Eternals’! Tentpole titles include Eternals, Doctor Strange: Multiverse Of Madness, Thor: Love and Thunder, Black Panther: Wakanda Forever, sequel to Avatar, and many more. Disney India today announced an exciting line-up of theatrical titles, beginning with the SuperHero spectacle Eternals, releasing this Diwali in 6 languages – English, Hindi, Tamil, Telugu, Kannada and Malayalam. The slate will bring in high-octane action adventures which will take the audience on a journey to…

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Brand Licensing Merchandise Licensing 

Baby Shark merchandise will now be available in India

Reading Time: 2 minutes Post Views: 1,958 Baby Shark merchandise will now be available in India A good day for Baby Shark fans as the most iconic earworm will now be up for sale for young Indians. Viacom 18 has signed an exclusive deal with Pinkfong to leverage the young audience. They have now launched an extensive range of Baby Shark merchandise to bring the characters to life. The price range is kept in a way that it would fit the budget of every Indian household. With 7+ licensees appointed across 10+ categories and…

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Fashion 

Discovery’s new apparel range is now live on Myntra

Reading Time: 2 minutes Post Views: 1,193 Discovery’s new apparel range is now live on Myntra Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange. The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.   After a thorough understanding of the needs of modern men and women, the range aspires…

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