Tag: India

Brand Licensing Entertainment Food & Drink Top News TV Series Licensing 

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

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Reading Time: 3 minutes Post Views: 1,150 ~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~ Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience. This new launch in Chandigarh marks an extension…

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Brand Licensing Character Licensing E-Commerce Top News 

boAt And DC Comics Collaborate to Launch New Audiowear Designs

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Reading Time: 2 minutes Post Views: 1,064 boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans. When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC. boAt And DC Comics Collaborate to Launch New Audiowear Designs The iconic characters of Batman, Superman & Wonder Woman are selected for th is one of a…

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Game Licensing Toys & Games 

Made-in-India Social Game Silly Royale Records Over 18 Million Players!

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Reading Time: 2 minutes Post Views: 591 Developed by SuperGaming, Silly Royale is India’s premier social game with over 18 million players Players have clocked in over 251 million voice minutes in the game’s voice chat feature since it was introduced six months ago Made-in-India Social Game Silly Royale Records Over 18 Million Players! Made-in-India social game Silly Royale gets a new mode — Devil’s Playground. It’s a brand new mode allowing you to squad up with three other players and challenge other squads. Devil’s Playground marks the return of the game’s signature Devil…

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Brand Licensing Character Licensing Collaborations Fashion Licensing 

The Peanuts x Converse Chuck Taylor All Star Collection

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Reading Time: 2 minutes Post Views: 1,231 The fan favorite comic strip Peanuts teams up with Converse on a collection of humor and positivity inspired footwear, apparel, and accessories. Similar to Converse’s Golf Wang collaboration earlier this year, the brand is inviting shoppers to design their own Peanuts x Converse pair with various themed graphics. The Peanuts x Converse Chuck Taylor All Star Collection Carrying a playfulness for all to enjoy, footwear options include a Chuck Taylor All Star featuring the entire Peanuts gang and a previously teased “Woodstock” Chuck 70. Additionally, Snoopy and Woodstock share colorways of the One Star and Chuck Taylor All…

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E-Commerce Entertainment Licensing Retail Top News 

EGEEZ, PEGGED TO BECOME THE AMAZON AND EBAY FOR ENTERTAINMENT BRANDS

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Reading Time: 3 minutes Post Views: 4,566 A global marketplace for licensed merchandise consumer products connecting billions of fans with global entertainment brands. EGEEZ, Pegged to become the Amazon and eBay for entertainment brands, two young professionals disrupts the licensing industry with Egeez Egeez is the world’s 1st official licensing marketplace, that is dedicated to shipping your merchandise and food globally. A tech-driven, entergaging (Entertaining + Engaging) marketplace for licensed products geo-located will help boost products visibility worldwide. While the Ai technology predicts fans IP statistics per region to showcase the best products from within that region.…

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Gujrat Titans Metaverse Freaky Friday Know-How NFT Sports Sports Licensing Technology Top News 

IPL 2022: Gujarat Titans becomes first team to unveil logo in Metaverse

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Reading Time: 2 minutes Post Views: 1,429 As one of the youngest franchises, Gujarat Titans is first IPL team to mark its entry in the virtual universe. Gujarat Titans described its Metaverse space ‘The Titans Dugout’ as a place where “fans are at the Centre” IPL 2022: Gujarat Titans becomes first team to unveil logo in Metaverse Ahmedabad-based Indian Premier League (IPL) team Gujarat Titans on Sunday revealed their logo. The logo was unveiled in a virtual space named ‘The Titans Dugout’ in the Metaverse. Gujarat Titans, in a social media post, described ‘The…

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Peanuts India Brand & Lifestyle Character Licensing Fashion Licensing 

WILDBRAIN CPLG EXTENDS PEANUTS REPRESENTATION TO INDIA

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Reading Time: 3 minutes Post Views: 1,205 WILDBRAIN CPLG EXTENDS PEANUTS REPRESENTATION TO INDIA Agency’s dedicated new India office to build a local cross‐category merchandise offering for Snoopy and the Peanuts gang Successful Peanuts partnerships and activations in EMEA have recently included LACOSTE, YSL and the Dogs Trust WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding its multi‐territory representation deal with Peanuts Worldwide to include the Indian market. Under its recently launched dedicated India office, WildBrain CPLG will build on its successful EMEA partnership for the iconic…

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HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

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Reading Time: 3 minutes Post Views: 1,586 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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NFT Top News 

Sonu Nigam launches Indian music’s first-ever NFT series

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Reading Time: 2 minutes Post Views: 1,284 The collection has also incorporated the lyrics of the singer’s popular songs which were jotted down by Nigam in his diary. Sonu Nigam launches Indian music’s first-ever NFT series Joining the likes of actors Amitabh Bachchan and Salman Khan, ace singer Sonu Nigam has also decided to join the crypto frenzy. The top singer has decided to accept the non fungible tokens (NFTs) in association with JetSynthesys which is the new age digital entertainment and technology company. The singer has come on board to use the NFTs which allow artists…

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NFT IN INDIA NFT Top News 

NFT Craze in India: Here to Stay or Just a Bubble?

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Reading Time: 3 minutes Post Views: 1,288 If you understand technology & arts then most likely you understand NFTs. After all, that’s the buzzword everyone wants and talks about. Non-fungible tokens have recently resurfaced in the public eye, thanks to a massive price increase seen across various collections. NFT Craze in India: Here to Stay or Just a Bubble? To put it simply, Non-Fungible Tokens are digital tokens of content and assets, whether physical or digital. The token holds information of ownership thereby testifying the proof-of-originality. Every token representing a particular copy of the…

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