Brand & Lifestyle Fashion 

JACK AND JONES X PACMAN capsule is out now

Reading Time: 2 minutes Post Views: 745 JACK AND JONES X PACMAN capsule is out now The new Jack and Jones X Pacman capsule collection has unmatched quality and exemplary style and went off the shelf within minutes of its launch. Jack and Jones have proven to be the flagbearer of quirky collections. This time it has taken everything a notch higher with its collaboration with PAC-MAN.  The new collection caters to the varied yet discerning taste of the modern man. It brings back the vintage element by reintroducing the arcade game PAC MAN…

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Celebrity Celebrity Licensing 

“Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch

Reading Time: < 1 minute Post Views: 660 “Rasode Maine Kaun Tha” Yashraj Mukhate announces the launch of his merch Shot to fame because of his quirky mash-up songs, viral artist Yashraj Mukhate announces the launch of his new merchandise on the anniversary of his first hit song.  While the internet was initially buzzing with the hilarious dialogue mashups that Mukhate had come up with, now it is buzzing with questions about the merchandise.  Mukhate announced to his 2.1 million loyal Instagram fans, the sale of his merch which would include quirky one-liners from his…

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Brand Licensing Publication Licensing Publishing 

Applause buys rights over Amar Chitra comics 

Reading Time: 2 minutes Post Views: 866 Applause buys rights over Amar Chitra comics Aditya Birla group-led Applause Entertainment announced their flagship partnership with Amar Chitra Katha on their Instagram. The content management studio has acquired the license of the entire catalog which has over 400 Amar Chitra Katha tiles. The comic gallery would now be transformed into high-quality animated videos, tailor-made for the international audience. Chitra Katha library is voluminous and is available in over 20 languages. It covers all the epics mythologies, fables, and stories of brave heart popular in the Indian…

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Entertainment 

Netflix and UNESCO partner to bring forward India’s varied heritage

Reading Time: 2 minutes Post Views: 561 Netflix and UNESCO partner to bring forward India’s varied heritage Netflix and UNESCO will partner up for a series of short videos on the spectrum of ‘One Country, Incredible Diversity’ which will shed light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals, and festivals such as Dussehra, Diwali, and Holi.   The series will shed light on India’s cultural journey, and will including monuments, living heritage, performing arts, social practices, rituals, and festivals like Dussehra, Diwali, and Holi. Through the partnership, they…

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Sports Sports Licensing 

Reebok Introduces 3 New Models to its Nano Range

Reading Time: 2 minutes Post Views: 644 Reebok Introduces 3 New Models to its Nano Range Reebok India has revealed 3 new models in its Nano range, the certified shoe for fitness, with the Nano X1, Nano X1 Adventure, and Nano flex TR. Known for being extremely durable and versatile, it would ultimately push people to participate in a strenuous workout, without batting an eyelid.  The shoe blends with most fitness landscapes, including gyms, rough outdoor terrains, and wobbly streets.  Taking inspiration from the Nano X1 design that debuted in the first half of 2021,…

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Apparel Licensing Fashion 

Sabyasachi x H&M collection will hit the stores on Aug 12

Reading Time: 2 minutes Post Views: 777 Sabyasachi x H&M collection will hit the stores on Aug 12 Renowned designer Sabyasachi has partnered with Swedish fast-fashion brand H&M to launch a brand-new collection “Wanderlust.” The collection would showcase classical Indian silhouettes and rich hand-crafted textile that Sabyasachi specializes in. Fans could purchase the pieces in this collection from selected H&M stores from the 12th of August onwards. The designs are available in mint colors and have light floral patterns on them. The collection starts from Rs 799 and ranges to Rs 9,999. “I am…

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Celebrity Cosmetics 

Masaba x Nykaa lipstick collection is out now

Reading Time: < 1 minute Post Views: 699 Masaba x Nykaa lipstick collection is out now Indo Caribbean fashion designer Masaba Gupta signed an exclusive deal with Nykaa to launch her own Matte Lipstick collection “Own it like Masaba.” This is her very first beauty collection collaboration with the eCommerce giant Nykaa, in the past, Masaba has launched her own prints and designs. The collection offers high spirited and ultra-flattering 12 shades of lipsticks that are specially curated keeping in mind the Indian skin tone. This range brings forward three pigment-rich, cult-worthy shades that celebrate…

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Sports Sports Licensing 

Tokyo Olympic Games 2021: High Merchandising Performers

Reading Time: 2 minutes Post Views: 606 TOKYO OLYMPIC GAMES 2021: HIGH MERCHANDISING PERFORMERS With the Olympics getting postponed in the year 2020, the future of the souvenirs store remained bleak for some time. Organizers had predicted sales worth 100 million dollars for over 5,500 licensed products relating to Olympics. With the onset of the pandemic, we not just witnessed a sea of empty stadium chairs at various events but also an enormous revenue loss. Keeping the safety precautions in mind all the sporting events were postponed to 2021, but the branding of 2020…

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People Sports Sports Licensing 

PV Sindhu takes legal action against brands engaging in “moment marketing”

Reading Time: < 1 minute Post Views: 948 PV Sindhu takes legal action against brands engaging in “moment marketing” While Sindhu made history by being the first Indian woman to win two Olympic medals, several brands capitalized on this historic moment and made profits. Brands are now in trouble as the Olympic medallist PV Sindhu has decided to initiate legal proceedings against brands engaging in “moment marketing” and circulating her Olympics’ pictures for commercial purposes without her due consent. Reports suggest that Perfetti Van Melle, P&G, Pan Bahar, and Aditya Birla Group have allegedly engaged in such…

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Sports 

Under Armour’s new running shoes are out in India

Reading Time: 2 minutes Post Views: 667 Under Armour’s new running shoes are out in India UA Flow Velociti Wind, the fastest performance running shoes by Under Armour are finally available in India. Taking inspiration from elite runners and athletes, Under Armour, has come out with the fastest performance running shoes. UA Flow Velociti Wind was created after 17 rounds of material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing accomplished by 130 most renowned athletes in the world, the testing period lasted for…

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