Fashion & Accessories Food Licensing 

From Magnum to KFC: Take a look at fashion’s fascination with food

Reading Time: 3 minutes Post Views: 4,300 Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs? Check out the list here: Magnum Pooja Dhingra Collaboration: The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase…

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Food & Drink 

Crossfit, Strauss brands launch Crossfit approved quality food

Reading Time: 2 minutes Post Views: 2,894 CrossFit Inc and Strauss Brands have signed a first-of-its-kind partnership to offer CrossFit approved premium-quality meat through a multi-year deal brokered by IMG. A CrossFit Approved box, featuring a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks and various cuts of steak, is now available on Strauss’ online store, Free Raised Direct. Commenting on the collaboration, Bruce Edwards, CrossFit, COO said, “Our community believes athletes must take a 360-degree approach to a healthy lifestyle. Due to the physical intensity of our workouts, a critical component of…

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Character & Entertainment Food Licensing 

From Golden Snitch to Cinderella Shoes: These patisseries are reinventing dessert for Mumbaikars

Reading Time: 3 minutes Post Views: 5,973 Love Joey or Rachel from FRIENDS? Want to eat them? Don’t worry! With food licensing and merchandising becomes so rampant nowadays to attract customers, you can actually have your edible characters. It’s time to move over the plush themed-restaurants, and taste these scrumptious desserts which are inspired by your favourite characters from movies or series. Take a look at these three bakeries in Mumbai, which offers creatively-designed sweets: Henpecked, Fort: All Potterheads out there! Do you remember how Harry caught his first ever Snitch in his mouth…

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Food Licensing 

Smiley teams with Vittel to launch Smiley branded water bottles

Reading Time: 2 minutes Post Views: 3,644 The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With 130 million Smiley branded Vittel bottles entering in to the Belgium, French German, Russian and Swiss markets between February and October 2017. This exclusive partnership will form part of Smiley’s 20th anniversary celebrations throughout 2017,…

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Apparel Licensing Fashion & Accessories Fashion Licensing 

Stella McCartney and Beano Studios Unveils New Collection with Comic Book Characters

Reading Time: < 1 minutes Post Views: 4,466 The range is a collaboration between Stella McCartney and Beano Studios, which develops projects relating to the comic-book characters. In the clothing line, McCartney has depicted Beano Studios’ iconic comic strip series The Dandy onto dresses, jackets, denim jeans, t-shirts and jumpers. “The humour and artistry of comic strip animation touches your heart and your memory bank,” said McCartney. “In this collaboration, fun and fashion go hand in hand and we are able to incorporate sustainable, stylish, timeless pieces while celebrating the inner child in our spirit.”…

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Food & Drink Food Licensing 

Jack Daniel’s launches Whiskey-coffee with World of Coffee

Reading Time: < 1 minutes Post Views: 3,704 Start your morning with a cup of whiskey infused coffee from Jack Daniel’s! Wait, it’s not alcoholic though! The 150-year-old whiskey distillery recently released Jack Daniel’s Tennessee Whiskey Coffee in partnership with World of Coffee. Made with 100 percent Arabica coffee, the blend is non-alcoholic, though a press release says it’s infused with Jack Daniel’s Old No. 7 Tennessee Whiskey. “We use the best tasting and highest quality coffees in the world and now add to that the authentic taste and aroma of Jack Daniel’s,” Charlie Newman, president and…

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Fashion & Accessories Food & Drink Food Licensing 

Amul Girl to enter merchandising business

Reading Time: 2 minutes Post Views: 8,364 Now wear your favorite Amul Girl Polka dot frocks and a range of items like key rings and more. The adorable Amul girl could soon find her way into living rooms and kitchens, beyond the topical ads on newspapers with the dairy major mulling over launch of merchandise based on her. According to a top company official, once Amul takes a decision in the next two-three months, a range of items ranging from key rings to fridge magnets and polka dot frocks may be sold over its…

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Food & Drink Sports Sports Licensing 

Mountain Dew teams with FILA for exclusive line of footwear

Reading Time: < 1 minutes Post Views: 3,778 Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now…

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Food & Drink Food Licensing 

Conde Nast Brand ‘Epicurious’ Launches Custom Wine Collection

Reading Time: < 1 minutes Post Views: 4,589 Epicurious, the digital food brand announced a new collection of custom designed wine collection for culinary and wine enthusiasts like. The Epicurious team has partnered with Wines That Rock, the lifestyle wine company behind Rolling Stones Wine Club, Turner Classic Movies Wine Club, as well as retail brands including Downton Abbey Wines, Fifty Shades of Grey Wines, and classic Rock ‘n’ Roll-influenced wines for the Grateful Dead. “For twenty years, we’ve been the place where real home cooks go to be inspired. So, we made a wine to…

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Character Licensing Food Licensing 

Alvin and Chipmunks partners Citterio for new range of food products

Reading Time: < 1 minutes Post Views: 9,582 Popular children’s show Alvin and the Chipmunks is making its move into the food aisle thanks to a new partnership with the Italian packaged cooked meats and snacks specialist, Citterio. The new deal will see the hit property launch its own branded range of UnDueTris snacks in supermarkets and hypermarkets across Italy. UnDueTris offers a range of snacks in two flavours: salame and ham, each accompanied by fragrant breadsticks and apple puree made for eating on the go.Each themed pack will feature sketches of Alvin and his…

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