Fashion Licensing 

Barco® Uniforms Celebrates 90th Anniversary

Reading Time: < 1 minutes Post Views: 2,435 Barco® Uniforms (Barco), a recognized leader of design innovation in the premium Healthcare apparel industry, celebrated its 90th anniversary on, August 1. Since its founding in 1929, Barco has grown to become a global apparel industry powerhouse and is widely recognized as the pioneer of the modern medical scrubs industry. One out of every three Healthcare professionals in the U.S. has purchased Barco-branded scrubs. “Celebrating 90 years in business is a tremendous accomplishment, and our success is built on the relationships we have with clients, partners, and dedicated…

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Celebrity Licensing Collaborations 

Myntra to collaborate with Justin Bieber for a new fashion label?

Reading Time: 2 minutes Post Views: 4,339 Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians. At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction. The email prompts users to take a survey and asks them about their musical preferences, and about how they…

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Accessories Licensing Fashion Licensing 

Toy Story x Irregular Choice collection launched: Check out these whimsical designs

Reading Time: < 1 minutes Post Views: 3,613 Irregular Choice, which is known for their fun, fantastical, and whimsical designs, launches Toy-Story inspired collections. The collection comprises of various products such as bags, shoes and more. The past collections of the Irregular Choice include Cinderella, The Muppets, Mickey and Friends. (Image Courtesy: Disney Official Blogs) The collection features Disney•Pixar characters you don’t always see in everyday fashion pieces such as Buzz, Woody, Rex, Bullseye, Hamm, and the Evil Emperor Zurg. Toy Story has been in the news for quite some time now. After Smurfs and…

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Fashion Licensing 

Versace collaborates with Unity Group, to build luxury apartments in Delhi

Reading Time: 3 minutes Post Views: 5,134 In what can be called as a true example of luxury meets realty, Italian fashion brand Versace is is all set to enter the homes segment in Delhi. Versace has collaborated with Delhi-based real estate developer Unity Group to develop luxury apartments in the central area of the Capital. The project will comprise of 160 branded luxury apartments with all the residential units at 5 BHKs, with an investment of about Rs 500 crore (Twin Towers). The total project cost is Rs 3,000 crore. Unity Group, which…

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Apparel Licensing E-Commerce Fashion & Accessories Fashion Licensing Retail Licensing 

Myntra forays into retailing with Spanish Brand ‘Mango’

Reading Time: < 1 minutes Post Views: 3,783 Fashion e-tailer Myntra has bagged a master distribution and management rights for Spanish fashion brand Mango in India. This is the first time that an e-commerce player will manage the omni-channel strategy for a global fashion brand. No financial details of the deal were disclosed. As part of the arrangement, Myntra will curate and facilitate setting up 25 Mango stores and list the brand exclusively on Myntra and Jabong platforms over the next five years. “We have seen 100 per cent growth in business on Myntra platform in…

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Character Licensing Fashion & Accessories Fashion Licensing 

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

Reading Time: 2 minutes Post Views: 3,921 Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week.  An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks. Inspired by Nickelodeon’s incurably optimistic…

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Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

Reading Time: 3 minutes Post Views: 4,767 The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although…

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Fashion & Accessories Fashion Licensing 

Fashion Designer Zac Posen gives Betty Boop a new look

Reading Time: 2 minutes Post Views: 4,094 Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans. King Features, Betty Boop’s exclusive worldwide licensing agent, brokered the deals. The partnership will kick off with Posen, who has revealed his signature Betty Boop dress collection featuring Pantone’s Betty Boop Red in the March issue of Marie Claire. The new line aims to encapsulate Betty Boop’s spirit and features two signature red dresses, which are now available on The collection’s…

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Fashion & Accessories Fashion Licensing Movie Licensing 

L’Oreal launches Beauty and The Beast Inspired Make-up line

Reading Time: < 1 minutes Post Views: 4,204 L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic. The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings…

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Apparel Licensing Fashion & Accessories Fashion Licensing 

Stella McCartney and Beano Studios Unveils New Collection with Comic Book Characters

Reading Time: < 1 minutes Post Views: 4,495 The range is a collaboration between Stella McCartney and Beano Studios, which develops projects relating to the comic-book characters. In the clothing line, McCartney has depicted Beano Studios’ iconic comic strip series The Dandy onto dresses, jackets, denim jeans, t-shirts and jumpers. “The humour and artistry of comic strip animation touches your heart and your memory bank,” said McCartney. “In this collaboration, fun and fashion go hand in hand and we are able to incorporate sustainable, stylish, timeless pieces while celebrating the inner child in our spirit.”…

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