SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 


Reading Time: < 1 minutes Post Views: 2,185 Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was…

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Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

Reading Time: 2 minutes Post Views: 3,041 PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (, a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.…

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Apparel Licensing Sports 

Tommy x Lewis debut collection launched. See pics inside

Reading Time: < 1 minutes Post Views: 3,259 Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration with four-time Formula One World Champion, Lewis Hamilton. The collaboration with Tommy Hilfiger hits the catwalk in Shanghai on September 4. The runway was filled with over 100 looks, presenting the Tommy Hilfiger and Tommy Icons autumn 2018 collections, as well as the much-anticipated debut of the Tommy x Lewis collaboration. The Tommy x Lewis collection has been designed by Tommy Hilfiger in partnership with Lewis Hamilton. The line was designed taking inspiration from Hamilton’s tattoos, his luxury…

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Apparel Licensing Character Licensing Jewellery licensing 

Mimi Wade launches Polly Pocket themed clothing collection

Reading Time: < 1 minutes Post Views: 2,583 British American designer Mimi Wade collaborated with Polly Pocket to create a Polly Pocket x Mimi Wade capsule adult clothing collection. The line includes printed silk satin dresses with lace trim, a baby crop lace trim t-shirt collection featuring Polly Pocket Snail Ride, Polly Pocket Baby Seahorse or Olly Pocket Cereal, and a collection of jewellery. Jewellery incorporates Swarovski crystal, pearl, and rhinestone beads, as well as original Polly Pocket figurines, resulting in a series of clip-on and pierced earrings, necklace and bracelets. Commenting on the collaboration,…

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Apparel Licensing Character Licensing 

Trina Turk launches ‘Incredibles 2’ active swimwear collection

Reading Time: 2 minutes Post Views: 3,093 Luxury swim brand Trina Turk has partnered with Disney Pixar and launched an Incredibles 2 capsule collection inspired by the sequel to the iconic film. ‘Trina Turk x Incredibles 2’ collection, encourages an adventurous lifestyle and inspires consumers to embrace their inner superhero. The prices of the products start from USD 56 to USD 288. The 12-piece capsule consists of black active and swim pieces with red and white stripes with the Incredibles 2 logo. It also sports black and ivory geometric print jersey dresses and one…

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Brand & Lifestyle Fashion & Accessories 

Off-White partners Sunglass Hut to launch eyewear capsule collection

Reading Time: 2 minutes Post Views: 4,160   Off-White, a luxury streetwear label, has partnered with Sunglass Hut, a part of the Luxottica Group, for a new eyewear capsule collection. The range of sunglasses comes less than a year after designer Virgil Abloh’s highly successful collaboration with Warby Parker. Inspired by the 80’s style, the Off-White X Sunglass Hut sunglasses line will include three styles that reflect street culture, and a mix of retro curves with angular lines. The designer eyewear collection will be available in three colours — black, tortoise and baby pink.…

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Fashion & Accessories Fashion Licensing 

Prabal Gurung launches Pokemon fashion capsule collection

Reading Time: < 1 minutes Post Views: 4,245 The designer and media franchise are teaming up for a nine-piece capsule collection called Prabal Gurung x Pokémon The Prabal Gurung x Pokemon collection is inspired by the textures, silhouettes, and vibrant colors of Pikachu, Jigglypuff, Squirtle, Bulbasaur, and Charmander—aka five iconic Pokémon creatures. “Prabal Gurung expertly captured the joy of the Pokémon brand and its iconography in his designs for this fun and sophisticated collection,” says Karen Eggleston, senior manager, licensing, The Pokémon Company International. “We’re thrilled to team up with him for this collaboration during our 20-year celebration…

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Celebrity Licensing Entertainment Licensing Fashion Licensing 

Justin Bieber teams up with Forever 21 & Bravado for new clothing line

Reading Time: < 1 minutes Post Views: 4,114 Justin Bieber may have axed Instagram but surely does have a new business partnership with Forever 21 for apparels The singer is now officially a designer, taking after fellow performer Kanye West, and bridging the gap between music and fashion. Justin Bieber, in collaboration with Bravado, will launch an exclusive capsule collection of his Purpose World Tour for fashion retailer Forever 21. The eight-piece range will include both sleeveless and short-sleeve t-shirts donning images of the popstar, as well as an assortment of long-sleeve t-shirts, hoodies and…

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