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Funskool launches Chhota Bheem action figures in India

Rutika Malaviya
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Funskool launches Chhota Bheem action figures in India

The company acquired the license from Green Gold to manufacture and distribute Action Figures of Chhota Bheem & Friends – domestically.

Funskool launches Chhota Bheem action figures in India

Funskool India Ltd., India’s leading domestic toy manufacturer has made a landmark move by acquiring the license to manufacture and distribute the popular action figure Chhota Bheem and other seven characters from the famed cartoon animation series.

Funskool has obtained the license to launch the series of action figures from Green Gold Licensing & Merchandising India Private Limited.

Green Gold Animation, a pioneer in creating original Indian animation content has over the years transcended and established as a prominent player in Licensing & Merchandising, Movie Production & Distribution, Digital Business, Retail Stores and Events.

Chhota Bheem, the famous cartoon animation character has always struck a chord with Indian Children and Funskool through the manufacturing of the Chhota Bheem & Friends action figures in India has once again proved that India is moving towards being “Atma Nirbhar” in manufacturing of quality toys. Funskool has been leading the way in pro-actively and consciously choosing to promote the Make-In-India programme and the acquisition of Chhota Bheem & Friends has been a step in the right direction.

R Jeswant
R Jeswant

Commenting on the latest launch, R Jeswant, CEO – Funskool India Ltd., said, “We are excited to add Chhota Bheem to our well established manufacturing and distribution capabilities.  Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products.” 

Samir Jain
Samir Jain

Samir Jain, Executive Director & COO – Green Gold Animation Private Limited., said, “When it comes to manufacturing high quality and toxin free toys for children, there is no substitute for Funskool in India. We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and other 7 action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem Action figures will reach to every child in the country”. 

Hello Kitty and Friends Embark on a Globetrotting NFT Experience

Rutika Malaviya
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Hello Kitty and Friends Embark on a Globetrotting NFT Experience

Available August 25th, the Hello Kitty and Friends collection will feature six beloved characters that can travel to eight cities around the world. 

Hello Kitty & Friends are embarking on a new journey, this time through an NFT experience Powered by RECUR. This follows the announcement of a partnership between RECUR and Sanrio in November 2021.  

Hello Kitty and Friends Embark on a Globetrotting NFT Experience 

Rooted in traveling and experiencing new cultures, Hello Kitty awakens an appetite for adventure and friendship without borders. Hello Kitty and Friends World brings the friendship and community of the world’s favorite characters to the NFT space. Starting August 25th fans will be able to pack their digital bags and travel alongside Sanrio’s most beloved characters on an globetrotting NFT experience.  

Hello Kitty and five of her friends will act as tour guides for fans through the 10,000 NFTs for sale. Fans will be able to collect Hello Kitty characters and earn new digital collectibles by completing challenges where they travel to eight iconic cities around the world—two of which will be exclusively available for RECUR Pass Holders. Clues to the characters and locations will be revealed on the @RecurForever Twitter leading up the drop.   

“We’re thrilled to create a platform for all Hello Kitty fans, old and new, to take flight and experience the metaverse through Hello Kitty and Friends World,” said RECUR Founder and CEO Zach Bruch. “Our goal is to provide a community where fans can interact and explore the metaverse with brands and IPs they love. We can’t wait to bring that to life for Sanrio fans across the globe.” 

“It’s incredible to be able to bring the friendship and community of the world’s favorite character and her friends to a new fan base with RECUR,” said Silvia Figini, Chief Operating Officer, Sanrio – EMEA, India and Oceania, Mr Men – Worldwide. “We’re lucky to have some of the best fans in the world, and it’s a privilege to craft a new space for them to experience their fandom like never before.” 

In April, RECUR launched multi-chain deposits and withdrawals for all of their NFT experiences. NFTs can be withdrawn to any Web3 wallet on any supported blockchain, allowing for a truly interoperable traveling experience with Hello Kitty and Friends World. 

RECUR has and continues to invest in Carbon Offset Credits to help manage the carbon footprint from our work. Additionally, all original RECUR powered mints use an eco-friendly, proof-of-stake layer-2 blockchain called Polygon. Proof-of-stake (PoS) blockchains and layer-2 scaling solutions drastically minimize the environmental impact of blockchain usage, producing a small fraction of the emissions Proof-of-work (PoW) blockchains produce. 

 

For updates as new information is released, sign up for more information at hellokittyfrens.xyz, and follow @RecurForever on Twitter. For more information, please visit recurforever.com. 

Asian Licensing Conference Online 2022 (27 – 29 / 7 / 2022)

Rutika Malaviya
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Asian Licensing Conference Online 2022 (27 – 29 / 7 / 2022)

Connect with licensing partners to explore business opportunities.
Asian Licensing Conference Online 2022 (27 – 29 / 7 / 2022)

Organised on 27-29 July 2022, the Asian Licensing Conference (ALC) provides a one-stop online platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world; and to keep the industry players updated with market intelligence, trends and opportunities.

This year, close to 60 renowned Asian Brands and IPs from Hong Kong and Japan will exhibit at ALC Online. Renowned brands including BANDAI, CAPCOM, DNP, Fuji Television, Minto, San-Byte, Sony Creative, etc. will share their brand stories in the debut Brand Forum and meet with participants online for potential partnerships. Besides, 45 Hong Kong home-grown brands from DLAB will present their creative character, animation, product and gaming design.

Complimentary business matching meetings will be arranged for participants for potential business collaborations.

Famed for its insightful contents and renowned speakers, the Conference gathers industry elites from 1011 SIPTEA, Animoca Brands, ARTiSTORY, BBS Records (the first in the world to drop a Chinese music NFT), Brandgenuity, Dapper Labs, Garena Online Pvt Ltd., Licensing International, MRM Entertainment Limited, Semk Products Limited (B-Duck), ShineRay Co Ltd (LARP Licensing), Striker Entertainment, LLC, The Smiley Company, etc. to discuss topical issues on non-fungible token (NFT), metaverse, brands crossover, arts & culture licensing, art technology, location-based entertainment experiences and ESG in licensing, etc.

In addition, Licensing Academy with a series of thematic workshops will be organised for industry beginners for licensing 101.

Register now with promo code A22FMP5 for free admission
Registration link: https://bit.ly/3NNvDZI
For details, please visit: https://alc.hktdc.com/

WILDBRAIN CAPTURES GLOBAL DISTRIBUTION RIGHTS TO HARPERCOLLINS PRODUCTIONS’ HIT ANIMATED SERIES, CARMEN SANDIEGO

Rutika Malaviya
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WILDBRAIN CAPTURES GLOBAL DISTRIBUTION RIGHTS TO HARPERCOLLINS PRODUCTIONS’ HIT ANIMATED SERIES, CARMEN SANDIEGO

WILDBRAIN CAPTURES GLOBAL DISTRIBUTION RIGHTS TO HARPERCOLLINS PRODUCTIONS’ HIT ANIMATED SERIES, CARMEN SANDIEGO

Companies extend existing partnership to include exclusive linear broadcast distribution rights for the Emmy Award-winning animated series, starring Gina Rodriguez (Jane the Virgin) and Finn Wolfhard (Stranger Things)

 First deals secured with Disney Channel for Japan and France

WildBrain, a global leader in kids’ and family entertainment, is extending its longstanding partnership with HarperCollins Productions to include exclusive linear broadcast distribution rights, on a worldwide basis, for the publisher’s Emmy Award-winning action-adventure animated series, Carmen Sandiego. Under the deal, WildBrain has been appointed to distribute seasons one–four (33 x 30’ total) of the hit series, which was originally produced for Netflix by HarperCollins Productions and WildBrain’s animation studio in Vancouver. WildBrain has already secured deals for all four seasons of Carmen Sandiego with Disney for its linear broadcast channels in Japan and France.

The series, which launched on Netflix in 2019, follows the adventures of Carmen Sandiego—a master thief who uses her skills for good—as she pulls off a string of international capers, while also giving fans a look at Sandiego’s backstory and why she became a thief. Gina Rodriguez (Jane the Virgin) stars as Carmen, with Finn Wolfhard (Stranger Things) as Player, Carmen’s chief accomplice and friend.

These new rights build on WildBrain’s relationship with the Carmen Sandiego brand across its 360-degree offering of production, distribution and licensing. Under the existing partnership with HarperCollins Productions, WildBrain also distributes all four seasons of the classic 1990s Carmen Sandiego animated series, Where on Earth is Carmen Sandiego? (40 x 30’), and the company’s dedicated consumer products licensing agency, WildBrain CPLG, represents the brand globally. The recently announced agreement with WildBrain CPLG includes representation of consumer products rights for the new Carmen Sandiego animated series as well as an upcoming live-action Netflix movie currently in development. The WildBrain CPLG arrangement is part of a larger partnership with HarperCollins Productions, which also includes consumer products representation for Pretzel and the Puppies and The Oregon Trail.

Caroline Tyre, VP Global Sales and Rights Strategy at WildBrain, said: “We’ve established a hugely successful and far-reaching relationship with HarperCollins Productions on the amazing Carmen Sandiego brand across our 360-degree capabilities of production, distribution and licensing. It’s been a thrill for our talented teams to be part of the reinvention of this beloved and iconic property, and with new consumer products licensing opportunities in the pipeline and a forthcoming live-action film, Carmen Sandiego is more popular now than ever before. We look forward to expanding the audience for both the new and classic series around the world.”

Caroline Fraser, Head of HarperCollins Productions, added: “Carmen Sandiego is one of the crown jewels of HarperCollins Productions properties, and we are excited to expand the distribution of this award-winning television series. Our hope is that the action-packed adventures of Carmen Sandiego will inspire kids and families around the world to learn about and celebrate all cultures. We have partnered with WildBrain in several ways to help us accomplish this goal—first to animate this gorgeous TV series, then to help build a consumer products program that extends the brand, and now for distribution. With all of these capabilities under one roof, WildBrain is an ideal partner for HarperCollins’ efforts to reach kids and families across multiple touch points.”

An award-winning production company within HarperCollins Publishers, HarperCollins Productions develops and produces TV, film and interactive projects adapted from books published by HarperCollins, with projects ranging from preschool to YA to family entertainment, in both live-action and animation.

Smurfs x HarperCollins announces to publish its books in the Indian subcontinent.

Rutika Malaviya
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Smurfs x HarperCollins announces to publish its books in the Indian subcontinent.

Smurfs x HarperCollins announces to publish its books in the Indian subcontinent.

HarperCollins Children’s Books says, ‘It’s an honour for HarperCollins to publish the Smurfs in India. The Smurfs have been global stars and it is indeed a privilege to bring this strong brand to India. The Smurfs might be small in size but what they stand for is large and universal, so whether it is strong values or an environmental message or much else, it is all wonderfully conveyed through the stories starring the endearing Smurf characters. As we bring home the Smurfs we hope that the little blue friends will not just be loved by children but will strike a nostalgic chord in adults too – all for Smurf and Smurf for all!’

‘We are very proud and happy to bring new Smurfs books to India! And how exciting to do it with such a prestigious and powerful publisher as HarperCollins. My father was a storyteller and books are at the heart of the Smurf’s DNA. This will contribute to continue my father’s work, telling great stories and smurfing our beautiful blue planet.’, said Véronique Culliford, President of I.M.P.S. and daughter of Peyo, the creator of The Smurfs.

‘Publishing has always been a key category for us which helps us connect with the kids and enrich them with core values that Smurfs stands for. We are excited to paint the town blue with the exciting range of Smurfs books from HarperCollins which will be a perfect addition to a kid’s bookshelf.’, said Smita Mishra, Founder & CEO, Prism Licensing LLP.

The first two sets are expected to hit stores across India by August 10, 2022.

The Smurfs Ready-to-Read boxset contains 8 exciting ready-to-read books made specially for early readers. Each delightful book in this smurf-tastic set has age- appropriate vocabular and sentence structure to make reading engaging and fun for young readers.

The Smurfs Characters Series Collection: Meet the Smurfs in this delightful boxset and fall in love with them all as you read the exciting stories in this collection. Papa Smurf, the Smurf Chief with his big white beard and red clothes; Brainy Smurf, with his glasses and a know-it-all expression; Smurfette, everyone’s favourite girl, and who can show she’s boss too; and many other equally endearing Smurf characters.

Blue and small, and standing only three apples tall the Smurfs have always been one of the most iconic characters in the world. Created by Belgian comic book writer Pierre Culliford, also known as Peyo, in 1958, The Smurfs reside in a community of small, blue, human-like characters who live in mushroom-shaped houses in a forest. Since 2017, the Smurfs are the proud ambassadors of the 17 Sustainable Development Goals of the United Nations, and inculcate strong values like Climate Change, Marine Life Conservation and Recycling amongst kids. There are more than 100 Smurf characters, and their names are based on adjectives that emphasise their characteristics, such as “Jokey Smurf”, who likes to play practical jokes on his fellow smurfs. “Smurfette” was the first female Smurf to be introduced in the series. The Smurf hat was inspired by the Phrygian caps, which came to represent freedom during the modern era.

NOVEL ENTERTAINMENT AND HORRID HENRY TEAM UP WITH SOCIAL ENTERPRISE, MADLUG

Rutika Malaviya
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NOVEL ENTERTAINMENT AND HORRID HENRY TEAM UP WITH SOCIAL ENTERPRISE, MADLUG

NOVEL ENTERTAINMENT AND HORRID HENRY TEAM UP WITH SOCIAL ENTERPRISE, MADLUG

New Horrid Henry backpack launching to support Madlug’s mission to give dignity to care experienced children

Novel Entertainment is teaming up with social enterprise Madlug to support the company’s mission to raise awareness of the value and worth of care experienced children, while helping them make their way with dignity.

Under the collaboration, Novel Entertainment has donated its Horrid Henry brand to enable Madlug to create a backpack featuring the popular children’s entertainment property.

Launching on Friday 22nd July and priced at £29.99, the Madlug x Horrid Henry backpack will be available in red and blue. As part of Madlug’s ‘buy one, give one’ initiative, for every Horrid Henry backpack purchased, a care experienced child will receive a pack-away travel bag.

The Horrid Henry x Madlug backpack, which features a logo specially designed to incorporate Madlug’s brand by House of Fandango’s Lucy Freeth, will be available to buy exclusively from Madlug.com. The launch will be supported by a promotional and social media campaign.

As well as supporting Madlug’s aim to empower care experienced young people by providing them with job training and entrepreneurial opportunities, this initiative aligns with Novel’s wider social impact programme. Last year saw the release of Horrid Henry and the Groovy Grandma, a conversation about loss, which was donated to GOSH’s Power of Play Platform. Alongside inclusivity consultant George O’Shaughnessy, Madlug, and the Foundling Museum, Novel Entertainment is now working on a second film, which will be a conversation about love.

Novel Entertainment’s Co-Founder and Creative Director, Lucinda Whiteley, said: “As part of our ongoing drive to bring Horrid Henry into the area of social impact, it’s a privilege to support and be part of Madlug’s hugely worthwhile mission. Our aim is to continue this collaboration in the long-term and to support Madlug’s enterprise as they make sure every child with care experience knows that they are incredible.” 

Dave Linton, Founder at Madlug, added: “There’s over 100,000 children in care in the UK and Ireland and one child enters the care system every 15 minutes, most having their belongings moved in black bin bags or plastic shopping bags. This is the first time we’ve collaborated with a company to use their IP to raise funds for the Madlug movement, and we’re delighted to have Novel Entertainment’s support as we give Horrid Henry fans the chance to give dignity to children in care. Because no child should be carrying their life in a bin bag.”

To find out more information about Madlug and to purchase a Horrid Henry backpack from Friday 22nd July, please visit: https://www.madlug.com/

 

F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

Rutika Malaviya
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F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

Formula 1 has extended its licensing agreement with The Memento Group (TMG), the UK-based sports licensing, retail and memorabilia business, until the end of the 2025 season. The extension sees TMG retain its licence to sell authentic, certified, and licensed Formula 1 memorabilia from current F1 teams, and now includes the rights to sell ex-F1 race cars and show cars on its website – www.f1authentics.com.

F1 extends agreement w/ The Memento Group rights to sell F1 race, show cars

A special auction is currently underway on F1 Authentics (until 5 July 2022) which features, for the first time, a fully operational and ready-to-race Formula 1 car – the 1990 Leyton House CG901. The car competed in the 1990 FIA Formula One World Championship™, securing a 2nd place in the French Grand Prix, and is expected to fetch in excess of £795,000. For a full listing, visit: https://auction.f1authentics.com.

In addition to the 1990 Leyton House CG901, the auction will host a diverse collection including: 

1992 Nigel Mansell Williams FW14 Official Show Car: Built in-house by Williams F1 with numerous original race parts, this is one of the finest examples on the market. Supplied with original paperwork from the Williams F1 Team, this stunning show car represents Nigel Mansell’s solitary F1 World Championship and was Adrian Newey’s first World Championship winning car.  Expected bid price: in excess of £300,000.

Official Williams 1995 FW17 Show Car with Damon Hill Race Suit: This 1995 Williams FW17 Official Show Car is accompanied by a 1994 Damon Hill race-used suit and a 1995 Damon Hill Official signed promotional helmet. The Williams FW17 was designed by Adrian Newey and was driven by Hill during his third year with the team, and David Coulthard, who was in his first full season. Expected bid price: in excess of £140,000. 

Official 1997 McLaren MP4-12 Show Car with MP4-13 Livery” This exceptional F1 show car features a McLaren MP4-12 chassis from the 1997 FIA Formula One World Championship™. Featuring the 1998 MP4-13 livery, as seen on Mika Häkkinen’s race car from his first Formula One Championship Winning season. Expected bid price: in excess of £140,000.

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Rutika Malaviya
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Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

~Coffee lovers rejoice! Chandigarh’s Sector 35 gets its Roadies-inspired experience~

Roadies brews new adventures with the launch of ROADIES KOFFEEHOUZ

Inspired by the pop-culture phenomenon that is Roadies, Leapster Restaurants Pvt. Ltd. – licensee of Viacom 18 has created a unique offering ‘Roadies Koffeehouz,’ located in Chandigarh’s Sector 35. Serving specialty coffee and gourmet chef-made comfort food, Roadies Koffeehouz will bring the adventure and spirit of Roadies, to its fans in an unforgettable show-inspired food, beverage, and ambience experience.

This new launch in Chandigarh marks an extension of the franchise’s footprint, close on the heels of the successful launch of the Roadies Koffehouz in Mohali earlier this year which continues to receive tremendous love from consumers. Serving a speciality coffee blend, exclusively roasted for Roadies fans, the cafe features premium arabica, and naturally processed robusta, each of which are roasted to perfection. All-day mouth- watering and appetizing dining includes a variety of eggs and breakfast, freshly made pancakes, hand-stretched quick-fired pizzas, house made burgers and indulgent desserts. Keeping in mind even the health-conscious fans of Roadies, the menu features plant protein options along with a Fit Rider menu.Not just this, Roadies inspired art pieces, memorabilia and merchandise will play décor to the café. The café provides a variety of seating options from bean bags to worktables and comfort couches for its diners spread across 1400-2000 sq.ft. of area. Building on the Roadies Spirit, Roadies Koffeehouz has also partnered with multiple communities including biker groups, off roaders, rappers, and entrepreneurs to promote local artists, entrepreneurs, and recognising those who have dared to make an impact.

Commenting on the launch, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “I am delighted to extend the Roadies universe even further with the launch of Roadies Koffeehouz, with our licensee and esteemed partner Leapster Restaurants Pvt. Ltd. This is yet another exciting opportunity for fans of the genre defining show to get the Roadies experience forward through quality coffee, food and community connect.”

Sahil Baweja, Director Roadies Koffeehouz/ Leapster Restaurants added, “This is yet another milestone for us. Our goal has been to capture the phenomenon that is Roadies and create a coffee and food offering that is unparalleled in its ambition for quality and taste just like the brand. From our chefs to our servers, each team member has imbibed the spirit of Roadies, ensuring the flavours represent adventure and thrill and the in-store experience is as entertaining, memorable, and comforting. Our coffee program is led by top coffee roasters and the food is made with bespoke ovens and grills ensuring no compromises on quality, speed, and experience. We launched the first 24/7 outlet in Mohali, Punjab and received immense love and appreciation.”

Ankit Gupta, Director Roadies Koffeehouz/ Leapster Restaurants shared his excitement, “With a strong focus on specialty coffee and fresh chef made gourmet comfort food- we aim to build our own category, offering all day dining, coffee and the
fun, engagement, and entertainment of Roadies. With a robust nationwide supply chain, in-house tech and media teams, we optimise our capex per store and ensure strong EBITDA from the first month.”

Shree Krishan, Territory Partner for Punjab said, “We are extremely excited for our rapid expansion starting with the launch of our full format coffeeship and diner at sector 35, Chandigarh , followed by Sector 22 Aroma Eatery Chandigarh, Sector 7 Chandigarh, Malhar Road Ludhiana, and Patiala.”

Moose Jattana, contestant on MTV Roadies Journey in South Africa, who graced the occasion shares, “I am really excited about the Roadies Koffeehouz launch. As a new contestant on the show, I’m just beginning to understand how massive the Roadies fanbase is. I’m from Chandigarh myself and it’s just amazing to see how the adventure lends itself to the ambience and offerings here. I would love all my lovely people from Chandigarh to experience this Koffeehouz as a place where they get to enjoy, express and truly be themselves, quite like the spirit of being a Roadie.”

Gourmands Sahil Baweja and Ankit Gupta of Leapster Restaurants Pvt Ltd plan to open 50+ outlets across India in 3 years.

BUDWEISER GOES NUTS WITH HUMDINGER

Rutika Malaviya
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BUDWEISER GOES NUTS WITH HUMDINGER

Humdinger, the multi-category healthy snack company, has partnered with the King of Beers Budweiser, to launch three brand-new flavours of peanuts, in a deal brokered by IMG.

BUDWEISER GOES NUTS WITH HUMDINGER

Available in all-American flavours including Smokey Texan BBQ, Buffalo Chicken Wings and Flame Grilled Ribs, the crispy coated peanuts have been crafted to pair with the smooth, crisp taste of Budweiser. Set to launch from 26 June at select UK supermarkets, prices will range from £1 for a 60g bag to £1.75 for a 150g bag.

Emma Perrett, Marketing Controller at Humdinger, Zertus, commented: “We are delighted to join forces with the Budweiser team to bring these products to market. This category has enjoyed strong sales in recent years and the increase in social gatherings and events like the FIFA World Cup coming up, this will no doubt continue. We are hoping to introduce new shoppers to nuts with this iconic brand and these exciting, bold flavours that are the perfect snack to enjoy with an ice-cold Bud.”

Georgia Doe, Senior Brand Manager at Budweiser, stated: “We are thrilled to be working with Humdinger to launch our very own crispy coated flavoured nuts. Expanding into more occasions is hugely important for the brand and these nuts were developed to pair perfectly with the smooth, crisp taste of Budweiser”

Natalie Horne, Associate Vice President of Licensing at IMG, said: “We are excited about this new collaboration between the famous Budweiser beer and Humdinger. Combining one of the world’s favourite premium beers with the quality, integrity and sustainability values of Humdinger, we believe shoppers will love this new snack and we are looking forward to its launch next month.”

Budweiser is the official sponsor of the 2022 FIFA World Cup and of the England Football team and the official beer partner of the Premier League.

Founded in 2001, Humdinger began when a group of ambitious people decided to create their own natural snack company and bought a factory in Hull. Today, they employ more than 200 people in the UK across three sites in the East of England. Now operating as part of Zertus, a German food company, Humdinger is a key part of a family of businesses committed to developing high quality food within growing market niches.

boAt And DC Comics Collaborate to Launch New Audiowear Designs

Rutika Malaviya
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boAt And DC Comics Collaborate to Launch New Audiowear Designs

boAt collaborates with DC Comics to release a variety of unique products designed specially for DC Fans.

When two powerhouse brands collaborate, the result is sure to be magnificent. This is what happened when India’s leading earwear brand, boAt, and Warner Bros Consumer Products & DC came together to create superhero theme audio wear designs products under boAt | DC.

boAt And DC Comics Collaborate to Launch New Audiowear Designs

The iconic characters of Batman, Superman & Wonder Woman are selected for th
is one of a kind campaign. boAt’s top-performing audio wears, including Airdopes 131, Rockerz 450 & Stone 190, are freshly dipped in the new DC skins of the Trinity.

From raging red like Wonder Woman to the dark aesthetic of Batman, these products have been painted with the coolest designs for you to don. One of the best kept secrets of this collaboration is Airdopes 441 Pro which comes in a special Batman edition.

 

 

 

Both Mr. Aman Gupta, the co-founder & CMO of boAt and Mr. Vikram Sharma the Head of Consumers Advertising and Partnerships, Warner Bros. have expressed how ecstatic they are with this new alliance.

Aman Gupta,Co-founder, and CMO of boAt mentioned “I feel extremely excited to announce our partnership with Warner Bros. Consumer Products and reveal our DC-themedboAt audio wear. DC Super Heroes are some of the most loved and watched characters across several age groups. We feel our boAthead community would really appreciate this truly unique collection.”

Sharing his thoughts on the partnership, Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery India, Southeast Asia & Korea, said, “We always endeavor to bring our iconic characters to fans through fun and engaging collaborations and we knowthe association with boAt willgive DC fans in Indiaan opportunity to bring the imagination of the DC Multiverse into their lives. We are sure they will enjoy this exclusive range.”

This new collection combines the epic characters Batman, Superman, and Wonder Woman with boAt’s superior technology. The new collaboration will give the Indian market a way to be closer to the massive DC Multiverse for the first time. The collection and its offerings have been carefully curated and thoughtfully designed to synergize with all the characters and their unique attributes. The iconic association is an outcome of extremely similar audiences of DC and boAt, who are on the lookout for powerful and inspiring consumer durables; the ones who adorn an individual style and seek perfection in every move they make.

 

The DC themed collection will be available on boat-lifestyle.com starting 18th June, 12pm.

 

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