Movie Licensing 

CSR arm of Finolex Industries Limited arranges interactive session between underprivileged children and cast of Golmaal Again

Reading Time: 2 minutes Post Views: 3,699 Mukul Madhav Foundation, the CSR arm of Finolex Industries Limited, arranged an interactive session between underprivileged children from Samajik Vikas Kendra Social Development Centre, Malad, Mumbai (an NGO selflessly working for the overall development of underprivileged slum/street dwelling children from Mumbai since 12 years), and the cast of Golmaal Again i.e Rohit Shetty, Tabu, Parineeti Chopra, Arshad Warsi, Shreyas Talpade, Tusshar Kapoor, Kunal Khemu. The talented star cast was able to empower and enlighten the children through their acting journeys during the interactive session and created a…

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Publishing 

Ex-Scholastics launch new publishing firm Knights Of

Reading Time: < 1 minute Post Views: 3,210 Former Scholastic employees namely Aimee Felone (UK assistant editor) and media development director David Stevens have launched a new children’s publishing firm called Knights Of. Focusing on fiction for children between 5 to 15-year-olds, the London-based company aims to promote diversity and inclusion as it relates to content, writers and illustrators. In spreading its mandate, Knights Of is using its new website and the hashtag #BooksMadeBetter to allow established authors and underrepresented voices to share articles, opinions and reviews on children’s books. The new firm is open to submissions via its website’s live chat mechanism that started October 27…

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Publication Licensing 

Elle moves into cosmetics

Reading Time: < 1 minute Post Views: 2,279 Lagardère Active has partnered with Lise Watier Cosmetics to develop a co-branded beauty collection inspired by the lifestyle and magazine brand Elle. The fall range called Weekender will include four exclusive products that “reflect the essence of each company.” The Lise Watier x Elle collection will be available for a limited period in over 1,600 outlets throughout Canada.  

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Movie Licensing 

Ultra releases video of Bareilly Ki Barfi

Reading Time: 2 minutes Post Views: 2,748 After producer Vineet Jain and Renu Ravi Chopra  gave the video rights of their latest hit movie Bareilly Ki Barfi that was released some time ago to Ultra, the company recently launched an attractive DVD & VCD Pack of the Romcom. The film is directed by Ashwiny Iyer Tiwari . Bareilly Ki Barfi is a family film high on comedy, romance and drama for all age-groups. It stars Ayushmann Khurana, Kriti Sanon and Rajkumar Rao The film is set in Bareilly, where resides Bitti (Kriti Sanon). Bitti’s…

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Entertainment Licensing 

Phantom Films and Reliance Entertainment in a contract with BBH

Reading Time: < 1 minute Post Views: 4,061 Phantom Films and Reliance Entertainment have signed an exclusive contract with Bartle Bogle Hegarty (BBH) for branded entertainment and partnerships for their recently announced film ’83. The film that stars Ranveer Singh and will be directed by Kabir Khan is the story of India’s journey to win its first Cricket World Cup in 1983 in England. This is a first-of-its-kind pact in India and internationally wherein a film studio, a production company and a creative agency will collaborate to bring branded entertainment and strategic partnerships to feature…

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Entertainment Licensing 

Lionsgate Films sets shop in India

Reading Time: < 1 minute Post Views: 3,692 Lionsgate Films, one of the most prominent Hollywood studios, will soon start making films in India, it is understood. The North American company that has already set up an office in Mumbai has a management team in place. It will soon come out with details of upcoming projects and strategies. Lionsgate Films is a unit of Lions Gate Entertainment Corporation that reported revenue of $3.2 billion in the year that ended on 31 March 2017. Internationally, the studio is known for blockbusters such as The Hunger Games,…

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Event News 

UBM’s Global Licensing Group wins Connectiv Innovation Award

Reading Time: < 1 minute Post Views: 2,004 UBM’s Global Licensing Group has won a Connectiv Innovation Award in the ‘Leveraging Ecosystem Partners’ category for its successful global expansion strategy. The Connectiv Innovation Awards, which recognize the best, most forward-thinking work in the business-to-business media and information space, disclosed the Global Licensing Group as the award winner during a ceremony in New York on Sept. 28. The Global Licensing Group is responsible for Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo China, NYC Licensing Summit and License Global. “For the Global Licensing Group, our…

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Celebrity Licensing 

Drew Barrymore teams up with Amazon Fashion

Reading Time: < 1 minute Post Views: 4,384 Noted actress and entrepreneur Drew Barrymore has teamed up with Amazon Fashion in order to expand her brand with a new lifestyle range called Dear Drew. The new Dear Drew collection features a variety of apparel spanning dresses, blouses, skirts and pants as well as accessories such as jewellery, bags, scarves, intimates and hair tools. Besides, the range will pay tribute to New York neighbourhoods with style names such as Nolita and Soho. In addition, Dear Drew will mark the first celebrity lifestyle label that has rolled…

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Event 

Disney Parks to hold first-ever Pixar Fest

Reading Time: 2 minutes Post Views: 3,479 In an unique venture of its kind, Disney Parks has planned its biggest-ever celebration of all things. California’s Disneyland Resort is set to hold the inaugural Pixar Fest next year. The limited time event will kick off on April 13. During the event, the beloved stories and characters of Pixar Animation Studios films such as Toy Story, Monsters, Inc., Finding Nemo and Up will come to life in new ways at both Disneyland and Disney California Adventure. That would include a sparkling new fireworks show, updated parades, decorations, atmosphere entertainment, themed food and…

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Brand Licensing 

Lux Industries on the lookout for opportunities in production and marketing licensing for global brands for inorganic growth

Reading Time: < 1 minute Post Views: 4,357 West Bengal-based hosiery major Lux Industries is looking out for opportunities in production and marketing licensing for global brands for inorganic growth. “The company is at an advanced stage of negotiation and looking at finalising licensing agreements with foreign brands very shortly,” Lux Industries senior vice president Saket Todi said. Company senior vice president Udit Todi said nearly 65 per cent of exports are under the Lux brand while the remaining is job work for other brands like the UKs Byford and Polo of South Africa. “We…

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