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Year: 2017

Corporate Brand 

Italian clothing brand gets an upper hand as Apple loses Steve Jobs trademark case

licensing

Apple has lost a lawsuit it had filed against an Italian clothing brand that had  trademarked the name of Apple co-founder Steve Jobs. Saying that it was an Apple logo, Apple took issue with the Italian company stating that the company was using  the Steve Jobs trademark without permission. But the Courts disallowed their claim and sided with the clothing brand. According to an Italian website la Repubblica Napoli, brothers Vincenzo and Giacomo Barbato noticed that Apple had never secured the trademark for the name of Jobs way back in in…

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Know-How 

Freaky Friday: Flashback 2017

licensing, , , , , ,

Last year, we had published as many as 48 stories (four Fridays a month) in our Freaky Friday column. While most of them were well received, we found out that were at least 20 stories that were praised. Among these, we have short listed 6 best stories that appeared in our columns. They are:   1) New wave in theme birthday celebrations Do you like organizing theme parties? But you are handicapped as you do not have the expertise though you have the resources. In comparison, let’s go back in time when…

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Merchandise Licensing 

Green Cures and Botanical Distribution Inc. in discussions with Humboldt County cannabis manufacturer

licensing,

Green Cures and Botanical Distribution Inc. (GRCU), an innovative hemp-infused nutrition, botanical, sports, and body care products has got into discussions with a Humboldt County cannabis manufacturer/cultivator besides adding two new board members to join the incoming CEO. Green Cures & Botanical Distribution Inc. is a revenue-generating company that wholesales and retails hemp-infused nutritional, botanical, sports, and body care products. The company is currently Web-based and focuses on online retailing. While Humboldt County, California is well known for its quality cannabis products, GRCU is elated at the opportunity to enter…

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Accessories Licensing 

Gina Group to present its inaugural K-Swiss sock collection at upcoming market

licensing

Gina Group, a privately held NYC based accessory and footwear company, is going to present its inaugural K-Swiss sock collection during the upcoming market week that begins on January 8. Says an excited Jack J. Gindi Vice President of Gina Group, “We are excited to incorporate the K-swiss brand into our current brand portfolio.” Gina Group’s current mix of brands goes across multiple categories including hosiery, footwear, handbags, intimate apparel and fashion accessories. Brands include well recognized labels such as Bebe, Steve Madden, Halston, Betsey Johnson, Laundry by Shelli Segal, Rampage, Slazenger, Cosmopolitan, Ellen Tracy among…

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Accessories Licensing 

Motorola ties up with leading mobile retail chains in AP and Telangana

licensing

A few days ago, we had reported that Motorola India has partnered with Chennai-based Poorvika Mobiles to open Moto Hub experience across Tamil Nadu and Karnataka where nearly 250 Poorvika stores will have entire Motorola’s phone portfolio under one roof. Now, in its second major initiative to to strengthen its presence across the region, Motorola has got into a partnership with two leading mobile retail chains in Andhra Pradesh and Telangana viz. BigC and Lot Mobiles.  The tie-up will strengthen the smartphone maker’s retail presence through Moto Hub stores across…

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Toy Licensing 

Playmates Toys introduces Mysticons toy line

licensing

Playmates Toys has introduced its Mysticons toy line based on the new animated action series that airs on Nickelodeon. The line that will include an assortment of flying creatures, plush and role-play items is currently available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. The Core Action Figure assortment features highly detailed and articulated 7-inch figures including the four warriors and other characters and villains from the animated series. Additional figure assortments include Magic…

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Entertainment Licensing 

Paramount Pictures and Hasbro to collaborate on films

licensing,

After a partnership deal, Paramount Pictures and Hasbro Inc. have decided to produce and distribute content-based films on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films with Hasbro’s Allspark Pictures and will work with Paramount Pictures for development and production. The two will finance the projects at varying levels of investment while Paramount will distribute the projects produced during the five-year term of the deal worldwide. Paramount and Hasbro will also work together for TV programming. Earlier, Hasbro has partnered with Paramount  on five Transformers movies to date and two G.I. Joe films.…

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Celebrity Licensing 

Ex X Factor star Honey G now has her own dedicated range of merchandise

licensing

This happens not only in India alone, it happens worldwide. Yes we are referring to ‘Celebrity Licensing’ under which celebrities have their own choice of merchandise, specially garments. Remember rap star Honey G. She too has her own dedicated range of merchandise. Following her stellar performances in this year’s ITV talent show, Event Merchandising has opened an online store on Honey G’s website. Fans and buyers can have a look out the likes of t-shirts, caps, bomber jackets, limited edition teddy bears, tank tops, a mug and a drawstring bag…

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Event 

BTHA gearing up for 2018 Toy Fair

licensing

  Four months prior to the show throwing  open its doors, The British Toys and Hobby Association (BTHA) had confirmed that the 2018 Toy Fair was a sold out affair. The show will be looking to emulate the success of 2017 which attracted more than 250 exhibitors. More than 100 companies at this particular Fair will be returning exhibitors. The event will also see a new toy showcase entitled Toy Fair Heroes, aiming to highlight ‘exceptional’ toys across all categories. The badge of honour will be awarded to toys, games…

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Event 

New Year kicks off with Hong Kong International Licensing Show

licensing

The year 2018 will kick off with the Hong Kong International Licensing Show that takes place from January 8 to10 at the Hong Kong Convention and Exhibition Centre. The aim of the show is to assist licensors and licensing agents to look out for partners and expand their regional licensing network in Asia and particularly in China. The show is also looking to provide a one-stop platform for all involved in the licensing business to feature, source and promote new properties and licensing-related services. The show will run alongside the…

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