Entertainment Licensing 

Lionsgate and Parques Reunidos to create Lionsgate-branded indoor entertainment center

Reading Time: 2 minutes Post Views: 3,985 Lionsgate and Parques Reunidos have joined forces to create the first Lionsgate-branded indoor entertainment center in New York City’s Times Square. The indoor entertainment center named Lionsgate Entertainment City will feature a variety of attractions inspired by properties like Mad Men, The Hunger Games, John Wick and more. Highlights of the center will include a Mad Men -themed dining and lounge experience; a Hunger Games flying si mulator attraction; the Dauntless Challenge Course that is inspired by the Divergent franchise; the John Wick: Chapter Two-themed shooting ride…

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Centum Books shows unique performance in UK

Reading Time: 2 minutes Post Views: 3,450 Thanks to its latest title with JoJo Siwa, Centum Books is celebrating a great performance in the UK children’s book chart. For the fourth consecutive week, the JoJo Siwa Journal has maintained a top ten position, making it the top selling licensed character book in the UK. Fiona Macmillan, Managing director of Centum Books said, “We are really pleased with the launch of our official JoJo Siwa Journal which has mirrored the hype surrounding JoJo at present.” “The sales across all channels have seen amazing results with…

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Game Licensing 

Samsung introduces new tablet coinciding with the arrival of The LEGO Ninjago Movie

Reading Time: < 1 minutes Post Views: 2,698     To coincide with the arrival of The LEGO Ninjago Movie on screens, Samsung has brought in a new tablet as a homage to the film.   The Samsung Kids Galaxy Tablet 7.0 – The LEGO Ninjago Movie Edition comes packed with content for any LEGO fan as well as a bundle of features. Three months of free limited access to Samsung Kids is included along with a $99 of premium content that is already installed. A durable case is also included, which boasts of a…

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Toy Licensing TV Series Licensing 

Jakks Pacific teams up with Disney Pixar for launch of new toys

Reading Time: 2 minutes Post Views: 5,174   Jakks Pacific has teamed up with Disney Pixar for the launch of new toys based on the upcoming film The Incredibles 2. As part of the global master toy deal, Jakks will manufacturer, market and distribute action figures, accessories, play-sets, interactive toys, pre-school toys, role-play and dress-up items and more. “We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” commented Stephen Berman, chairman and CEO at Jakks Pacific. “We are looking forward to working with the remarkable…

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Imprint signs on to publish a series of novels based on Nelvana’s Mysticons

Reading Time: < 1 minutes Post Views: 4,210 Imprint, a division of Macmillan Children’s Publishing Group has taken upon itself to publish a series of novels based on Nelvana’s Mysticons. The fantasy series created by the Corus Entertainment-owned company recently debuted in North America and is the number-one fall program on Corus’ YTV network. The exclusive agreement will kick off in June 2018 and will feature novelizations of existing episodes and original middle-grade novels inspired by the series. The first two titles namely Quest for Codex and The Fifth Mysticon will follow the Mysticons as they transform into…

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Toy Licensing 

Moose Toys on an expansion spree

Reading Time: < 1 minutes Post Views: 2,701 With a number of licensing deals and renewals, Moose Toys’ collectable toy brand is expanding into new categories. This is following the announcement of partnerships with globally recognized brands including, Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live touring show. “It’s a thrill for us to continue to work with these top-tier licensees who are leaders in their industries. We have big plans for 2018 and 2019 and we’re excited to build upon the success we have experienced over the last few years,” said an…

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Sports Licensing 

Under-17 World Cup soccer expected to benefit the sector

Reading Time: < 1 minutes Post Views: 2,684 India’s sports licensing industry is banking heavily on the upcoming Under-17 World Cup as the mega event is expected to benefit the sector by increasing and consolidating the soccer fan base providing more opportunity to exploit brands, it is being said. Said License India Chairman Gaurav Marya, “Usually, it is during our school and college days that we are associated with sports. But most people remain in touch with sports by watching television coverage of national and international events. “The Under-17 World Cup will bring the right…

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Merchandise Licensing 

Gaiam joins forces with actress Jessica Biel

Reading Time: 2 minutes Post Views: 2,925 Gaiam has joined forces with actress Jessica Biel to develop the brand’s first-ever collaboration that will include a capsule collection co-designed by Biel. Sequential Brands Group, which owns the Gaiam brand, brokered the deal. The Jessica Biel Signature Collection will feature an assortment of active wear and yoga accessories including capris, leggings, tops and jackets. “Jessica Biel is the perfect ambassador for the Gaiam brand. She is a wife, mom, actress and activist who is passionate about health and fitness and works hard to maintain a balanced…

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Jewellery licensing 

Laura Ashley teams up with MerchSource

Reading Time: < 1 minutes Post Views: 2,820 Laura Ashley has teamed up with MerchSource to create a line of home gifts for the fashion and home furnishings brand. The company is a Welsh textile design company now controlled by the MUI Group of Malaysia. It was founded by Bernard Ashley, an engineer and his wife Laura Ashley in 1953. The initial product launch will include items such as jewellery holders, trinket trays, flameless candles and other decorative items for home and personal use. Laura Ashley Gifts for Her will launch at select retailers next…

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Apparel Licensing 

Primark continues with its licensed offering for all ages

Reading Time: < 1 minutes Post Views: 3,893 Primark, the Licensing award winner, is continuing to bolster its licensed offering across all age groups introducing new additions to its Disney Baby collection. The retailer, which won Best Retailer of Adult Licensed Products at The Licensing Awards earlier this month, showcased new ranges featuring Bambi, Winnie the Pooh and Marie from The Aristocats on its popular blog. The additions include sleep suits with hats, baby grows and bibs, a Bambi peplum outfit, a muslin three-pack, character blankets, character comforters and a dungaree set.  

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