Gaming to be a major theme at this year’s BLE

Reading Time: 2 minutes Post Views: 2,296 Gaming will be a major theme at this year’s Brand Licensing Europe (BLE) that will take place from October 10 to 12 at London’s Olympia exhibition hall. The annual European trade show will, for the first time, have a dedicated Gaming Activation Area that will serve as both a showcase and demonstration area as well as provide visitors a chance to gain insight into some of the ways popular gaming IP can be taken from the screen to the store. It will also include a mock retail…

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Merchandise Licensing 

Harlem Globetrotters signs on a raft of licensing partners

Reading Time: < 1 minute Post Views: 2,684   The Harlem Globetrotters has signed a number of licensing partners to launch a range of new merchandise in anticipation of their upcoming 2018 World Tour. The sports entertainment brand has added The Dunk Collection and Suited Brands besides continuing its license agreement with Simon & Schuster. The Dunk Collection, creators of the original over-the-door basketball hoop laundry hamper, has entered into a two-year deal to make a variety of products including a Harlem Globetrotters Dirty Dunk laundry hamper. Meanwhile, London-based Suited Brands will release a line…

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Merchandise Licensing 

Canadian shoe company Aldo acquires footwear business of Camuto Group

Reading Time: < 1 minute Post Views: 3,497 After a deal, Canadian shoe company Aldo has acquired the footwear and accessories business of The Camuto Group, it is understood. The deal follows on the heels of several other major mergers in the fashion space including Michael Kors’ recent acquisition of Jimmy Choo and Coach’s purchase of Kate Spade in May. The Camuto Group was founded by the late Vince Camuto who also founded Nine West. He also has a vast licensing business that also encompasses brands such as Jessica Simpson, Tory Burch and Lucky Brand.  

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Apparel Licensing 

Smiley in a new collaboration with leisure brand Sweet pants

Reading Time: < 1 minute Post Views: 3,121 Smiley has entered in a new collaboration with leisure brand Sweet pants for a range of athleisure apparel that includes joggers, caps and shorts. The capsule collection will consist of imagery of the Smiley branding that would include relaxed joggers that feature Smiley’s eyes and mouth detailing and signature trucker caps in an array of modern all overs and bold icon prints and bright colour pops. “Sweet pants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” said…

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