Smiley has entered in a new collaboration with leisure brand Sweet pants for a range of athleisure apparel that includes joggers, caps and shorts.
The capsule collection will consist of imagery of the Smiley branding that would include relaxed joggers that feature Smiley’s eyes and mouth detailing and signature trucker caps in an array of modern all overs and bold icon prints and bright colour pops.
“Sweet pants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” said Smiley CEO, Nicolas Loufrani.
“We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering,” he added.
Sweetpants have numerous boutique stores across France and feature in all major department stores.
The collection is online sale now via the Sweetpants website and retail stores.