Apparel Licensing Uncategorized 

Snoop Dogg joins forces with Puck Hcky for new apparel

Snoop Dogg has joined hands with Puck Hcky, the custom hockey apparel brand for the SNOOP x PUCK: A Blazin Hot Collection. This new collaboration adds to the firm’s efforts in the rock and metal genres with the inclusion of artists such as David Ellefson of Megadeth, Doyle Wolfgang Von Frankenstein, 36 Crazyfists and All Hail The Yeti, Puck Hcky is thrilled to branch out into the rap and hip-hop world, leading with the biggest name in the game. The new collection aims to pay homage, not only to Snoop Dogg’s…

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Event News 

Sam Wankowski to deliver keynote address at LIMA meet in Canada this Tuesday

The International Licensing Industry Merchandisers’ Association, the hosts of Focus Canada at Corus Entertainment in Toronto on Tuesday has announced that Sam Wankowski, senior vice president, operations, Western Canada, Walmart Canada will deliver the keynote speech on ‘The Evolving Relationship Between Retail and Licensing in Canada’. Organized by LIMA Canada, Focus Canada will center on Canadian shopping habits, licensed merchandise, and the future of retail. The event will offer attendees insights into key trends in licensing for entertainment, fashion and corporate brands, and reinforce the importance of licensed brands as…

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TV Series Licensing 

Evollve introduces steam centric Ozobot Bit

Los Angeles-based adaptive robotics company Evollve has unravelled its first-ever Marvel line for its STEAM-centric robot Ozobot Bit. The new line will supplement Evollve’s existing Marvel Avengers line for its Bluetooth-enabled social Ozobot Evo. Captain America and Iron Man skins are currently available and will be joined by Black Widow, Hulk and Ultron in the coming months. Ozobot currently reaches one million kids in homes and schools with more than half a million units shipped and bots placed in more than 3,000 classrooms. The company will also launch Ozobot Bit starter packs…

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Toys & Games 

Mattel reports 15 pc y-o-y downslide in revenue

US toy maker Mattel has reported 15 per cent y-o-y (year-on-year) downslide in its revenue on a constant currency basis for the quarter ended 31 March 2017. The slide would have been even more but for the growth in revenues contributed by the third world, the Asia Pacific specifically with 17 per cent and Latin America with four per cent as reported growths, as against 18 per cent and two per cent respectively on a constant. The third region that contributes to Mattel’s International Gross Sales, Europe, showed a fall…

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Event 

Licensing Corner organizes ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June

Licensing Corner has organized ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June from 3 to 10 pm. The event will feature who’s who from the brand and retail space for a day full of insights and opportunity exploring the driving factors and changing dynamics of the India Brand Licensing Sector. This is a good opportunity to learn what the experts are doing to leverage licensed brands to succeed in the global marketplace. Those who can attend the Summit are Brands/IP owners, manufacturers, vendors, traders, OEM specialists, retailers,…

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Know-How 

Freaky Friday: Five Bollywood film merchandises that became a rage

Whether on-screen or off-screen, celebrities have always inspired fans (especially youngsters) with their fashion sense and these fans mimic the style of their favourite celebrity. In short, one can say that celebrities are trendsetters. So much so that fans seek inspiration from their favourite celebrities. And that is why, movie production houses are coming out with movie merchandises as part of their promotional activity making this a way of connecting with the audience. Ranging from apparel to video games, these film production houses release a wide range of products that appeal…

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TV Series Licensing Uncategorized 

20th Century Fox teams up with online entertainment retailer Zavvi

Twentieth Century Fox Consumer Products has teamed up with online entertainment retailer Zavvi, part of The Hut Group to celebrate the 20th anniversary of the cult television series Buffy the Vampire Slayer. Buffy the Vampire Slayer is an American television series created by Joss Whedon under his production tag Mutant Enemy Productions with other co-executive producers being Jane Espenson, David Fury, David Greenwalt, Doug Petrie, Marti Noxon, and David Solomon. Among the terms of the one-year agreement, Zavvi will release an extensive collection of Buffy-themed merchandise including hoodies sweats, tees, loungewear, exclusive prints and linen tote bags. The online retailer…

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TV Series Licensing 

Nickelodeon calls for second season of Hunter Street

Shortly after its March premiere, Nickelodeon has renewed live-action series Hunter Street for a second season of 20 episodes. The series follows five foster children of Amsterdam who are trying to figure out what happened to their foster parents after they disappear. The adventure-comedy, produced by Blooming Media debuted on Nickelodeon on March 13 in the US. It was co-developed with Nickelodeon Netherlands series De Ludwigs. The second season will go into production this summer in Amsterdam and would feature new mysteries. The first 20-episode season averaged a 3.2 rating with kids between six…

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TV Series Licensing 

Viz Media ties up with Televix Entertainment

Viz Media has entered into an agreement with Televix Entertainment to bring the industry’s top anime titles to audiences all throughout Latin America. Anime continues to be a massively popular entertainment genre throughout the region and captivates a wide demographic of fans from multiple countries. “Our partnership with Televix Entertainment is a key move in helping us share some of our most popular and critically acclaimed anime series with the fast-growing fan base in Latin America,” says Brad Woods, CMO of VIZ Media. “Televix has a proven track record of…

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Movie Licensing 

Disney, Universal tap toy licensees for Cars and Despicable Me

As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They will have contending licensing programs both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, it involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on…

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