Celebrity Licensing 

Marilyn Monroe Spas ties with Vida Investment Holding to open up spas in India

  Marilyn Monroe Spas, that creates spa experiences inspired by the iconic actress, has partnered with La Vida Investment Holding to expand its concept internationally with a series of new franchises all over India. “Marilyn Monroe is globally recognized as one of the most famous female celebrities of all time. Her unique blend of beauty, talent and humor has an enormous influence on pop culture, resonating with millennials who make up nearly 85 percent of her fan base,” says Corey Salter, executive vice president, celebrity and entertainment, Authentic Brands Group…

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Apparel Licensing 

Paramount Pictures taps Hudson Jeans for men and women’s range based on the upcoming film Ghost in the Shell

  Paramount Pictures has got into a partnership with DreamWorks Pictures and has tapped denim and lifestyle retailer Hudson Jeans to launch an exclusive capsule collection based on the upcoming film, Ghost in the Shell The 22-piece women’s and men’s range will aim to embody the dark dystopic future world of Ghost in the Shell and will include distressed denim, military cargo pants and bomber jackets. The new apparel line which launched earlier this month will be available for two months via Hudson Jeans retail locations and on HudsonJeans.com. LeeAnne…

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Big Move 

One Animation makes two vital appointments

One Animation, the Singapore-based CG animation studio responsible for award-winning TV series Oddbods and Insectibles, has made two important appointments to its international licensing and merchandising team with the likes of Anabel Higgin as marketing director and Pauline Hiu, VP consumer products, Asia. Both are experienced industry professionals who will be important people in the studio’s growing brand development team as it enters the global roll-out phase of its successful licensing program and seeks further opportunities for its properties across diverse platforms. “Oddbods is arguably our best known show and a global ratings success,…

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Big Move 

KNeoMedia Limited appoints Sander Schwartz as senior advisor

Online education content publisher KNeoMedia Limited (KNM) has appointed industry veteran Sander Schwartz as senior advisor of the company. In his new role Schwartz will head KNM’s advisory board. Schwartz’s new position will see him advise the company as it grows the consumer appeal of its suite of edutainment products and broadens its distribution globally. KNM recently launched an iOS app and has placed its KNeoEd and KNeoESP products into the New York public school system. Currently, Schwartz is the president of Grom Social, the COPPA-compliant social networking site for…

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Brand Licensing 

Blackberry in long-term licensing deal with TCL Communication Technology Holdings Limited

BlackBerry has entered into a long-term licensing agreement with TCL Communication Technology Holdings Limited that will provide acceleration to BlackBerry’s transition into a security software and services company. Under the terms, the Canadian smartphone maker  will license its security software and service suite, as well as related brand assets to TCL Communication that will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices. Said Ralph Pini, Chief Operating Officer and General Manager, Mobility Solutions, BlackBerry, in a statement, “This agreement with TCL Communication represents a key step in our strategy…

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