Friday, April 19, 2024
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HomeCorporate BrandBrand LicensingBlackberry in long-term licensing deal with TCL Communication Technology Holdings Limited

Blackberry in long-term licensing deal with TCL Communication Technology Holdings Limited

BlackBerry has entered into a long-term licensing agreement with TCL Communication Technology Holdings Limited that will provide acceleration to BlackBerry’s transition into a security software and services company.

Under the terms, the Canadian smartphone maker  will license its security software and service suite, as well as related brand assets to TCL Communication that will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices.

Said Ralph Pini, Chief Operating Officer and General Manager, Mobility Solutions, BlackBerry, in a statement, “This agreement with TCL Communication represents a key step in our strategy to focus on putting the ‘smart in the phone’ by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with.”

TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries — India, Sri Lanka, Nepal, Bangladesh and Indonesia.

“At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the BlackBerry device and the brand’s security leadership, coupled with the Android platform,” averred Nicolas Zibell, CEO, TCL Communication.

The partnership with TCL Communication is BlackBerry’s first global licensing agreement and expands on its existing relationship, which led to the introduction of the DTEK50 and DTEK60 handsets on Android.

 

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