Accessories Licensing 

PBTeen ties up with Emily & Meritt

In order to reveal it’s first-ever spring break collection, PBTeen, a member of the Williams-Sonoma portfolio of brands, has partnered with designers Emily Current and Meritt Elliott. The Emily & Meritt for PBTeen spring break collection includes a number of new beddings, decorative accents, outdoor accessories and more. Highlights from the line include the mermaid tail throw blanket, palm leaf floor lamp and pineapple table lamp as well as the removable palms wallpaper, among other items. In days to come, the collection will also debut in travel accessories including hard-side…

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Character & Entertainment 

Pokemon Company to celebrate Pokemon Day today

    The Pokémon Company International will celebrate Pokémon Day with a lot of merchandises, in-game activations and more. The day commemorates the launch of the first Pokémon games. Pokémon Day is celebrated worldwide on February 27 to celebrate the launch of the first Pokémon games in Japan in 1996. To kick off the celebrations, a new gallery figures collection will be available on the Pokémon Center website. The new set includes Eevee, Mew, Magikarp and Pikachu performing their signature attacks. Nintendo will also release a limited edition New Nintendo…

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Fashion Licensing 

Hot Topic unveils fashion collection based on Beauty and the Beast

    Hot Topic, in partnership with Disney Consumer Products, has unwrapped its new fashion collection based on the upcoming live-action film Beauty and the Beast. The six-piece capsule, that includes coats and dresses for girls, as well as a suit jacket for boys, is inspired by the characters and iconography from the film. Moreover, all styles for girls will be offered in plus sizes online. In addition to the fashion collection, Hot Topic will also feature a range of licensed merchandise that would  include tees, accessories, collectibles, gifts among many…

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Brand Licensing 

Penguin Ventures in many licensing agreements to extend its Peter Rabbit brand

  In the latest from Penguin Ventures, it has entered into a lot of licensing agreements to extend its Peter Rabbit brand, among others, it is said. Firstly, Penguin has joined forces with Gund to create Peter Rabbit soft toys in recognition of the work of Great Ormond Street Hospital, a children’s hospital in the U.K. The new toys will feature original artworks and colours created by the hospital’s patients to reflect uniforms of nurses in the late 1800s–the period of time in which Beatrix Potter, the author of Peter Rabbit was living. Next, the…

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