Celebrity Licensing 

Designer Sabyasachi comes out with diamond collection Zanyah

Reading Time: < 1 minute Post Views: 3,202 By any given chance, diamonds are designer Sabyasachi’s best friends. “Diamonds have always fascinated me because my first memory of jewellery was a beautiful diamond necklace that my mother owned,” proclaims the designer on his debut diamond collection Zanyah that he made in collaboration with Forevermark. Playing true to the designer’s love of all things vintage, the collection features a delicate range of enamel dangling earrings and old-world rings in yellow, pink and white gold, dripping with sparkling diamonds. It’s been inspired by the art and fashion…

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Brand Licensing 

McDonald partners with Nintendo to bring in Happy Meal toys

Reading Time: < 1 minute Post Views: 7,416 McDonald has partnered with Nintendo to develop characters from the iconic video game series appear as Happy Meal toys between April 26 and May 22 in restaurants across the US. The promotion comes at a time that coincides with the launch of Mario Kart 8 Deluxe on Nintendo Switch, an update to the Wii U game which has been showered with praise from critics and will be available worldwide tomorrow. “Nintendo is always looking for ways to expand its brand, and a partnership with the family-friendly McDonald’s restaurants…

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Retail Licensing 

Freedom Tree brings out new line of ceramic dinnerware for Mumbaikars

Reading Time: 2 minutes Post Views: 2,911 Any good hostess will relate that the easiest way to decorate a dinner spread is to bring out some beautiful tableware. Going beyond traditional floral china or the plain white every day dinnerware is Freedom Tree’s new line of ceramic dinnerware called Mombaye. Available in a sophisticated palette of white and black, this eye-catching collection of tableware features hand-painted representations of Mumbai’s iconic architecture. “Landmarks are captured and transformed in a way that is appropriate for textile, ceramic or wood. Our ceramic dinnerware collection, Mombaye, has a representation of…

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Celebrity Licensing 

Sarah Todd turns to designing kitchenware

Reading Time: < 1 minute Post Views: 4,680 MasterChef Australia, Season 6 contestant Sarah Todd has added yet another feather to her hat. The celebrity chef has designed a line of kitchenware in association with home brand Cottons and Satins. Sarah is also a model, author of a book named The Model Kitchen and a restaurateur-chef by profession. Her collection stems from the chef’s hidden love for stunning handmade ceramics and delicate soft furnishings for her kitchen. She believes in making the meal look just as beautiful was the starting point for this collaboration. The collection comprises…

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Movie Licensing 

Jack up in licensing programme of The Emoji Movie

Reading Time: < 1 minute Post Views: 6,342     Sony Pictures Animations’ The Emoji Movie continues to grow with J&M Brands introducing a number of partners covering all categories, the licensing programme  With having got a great response already from both retailers and licensees, this blockbuster movie is receiving massive interest. “We’ve been overwhelmed by the interest for The Emoji Movie,” said Jannienke Mulder, Owner and MD of J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all…

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Toy Licensing 

MGAE set to reveal details of global licensing programme

Reading Time: 2 minutes Post Views: 2,519 MGA Entertainment, Inc. (MGAE), the world’s leading privately held toy company, has decided to unwrap details of the new global licensing program for its hugely successful doll line which has fast become a phenomenon, L.O.L. Surprise! at this year’s Licensing Expo. After taking the retail market by storm since its launch this past December, MGAE is creating a plethora of innovative, fresh licensed products emanating from the L.O.L. Surprise! toy line slated to hit retail stores in 2018. MGAE’s licensing program, focusing on the interests and passions…

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Brand Licensing 

Zolan Kids is 40 years old; plans social licensing campaign

Reading Time: 2 minutes Post Views: 2,279 Zolan kids will be 40 years old this year. This classic American brand first appeared in 1977 at the South Bend Collectibles show becoming one of the most important children’s art brands in collectibles. With a 40-year licensing history, Zolan now celebrates an Artist’s legacy for its contribution to capturing the spirit and soul of early childhood.  In transferring these feelings and memories, the company remembers the serendipity of this age and the reason this Brand is considered a nostalgic heritage brand. Zolan’s ‘Heartland America’ painting was chosen…

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