Celebrity

Wait, what! Kardashian-Jenner clan to shut down their apps in 2019

December 20, 2018

Come 2019, we have to wave goodbye to all that extra Kardashian-Jenner access. Yes! You read that right. The Kardashian-Jenner sisters are letting go of one of their business ventures in 2019. Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian and Kylie Jenner announced on Wednesday that each of their websites and apps will be shut […]

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This Christmas, Rihanna is dropping new Fenty Beauty Mattemoiselle lipsticks!

December 20, 2018

To all the shopaholics and fashionistas, Rihanna is playing Santa this Christmas. Wonder how? Rihanna announced exciting new launches from her namesake makeup line ‘Fenty Beauty’ and lingerie brand ‘Savage X Fenty’. The singer-cum-beauty mogul announced that she will be releasing 10 new Mattemoiselle Plush Matte Lipsticks, expanding the fan-favourite lipstick range from 14 to […]

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VJ Anusha Dandekar, PrettySecrets launch exclusive lingerie line

December 18, 2018

Television host and video jockey Anusha Dandekar have teamed up with fashion lingerie brand PrettySecrets to launch an exclusive lingerie collection. The ‘Anusha for PrettySecrets’ collection will include a mix of lingerie, nightwear, activewear, and swimwear. Here’s a sneak-peak:   View this post on Instagram   Here’s a sneak peak of my entire underwear range! […]

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Star Struck by Sunny Leone forays into global space

December 17, 2018

Foraying into the global space, Bollywood actress Sunny Leone announced that Star Struck products will now be available at Prity Salon in Bradford, UK. Great News! You can now buy @StarStruckbySL Products at Prity Salon in Bradford, UK!#SunnyLeone #fashion #cosmetics #StarStruckbySL #UnitedKingdom pic.twitter.com/2HbK4Rzp0Q — Sunny Leone (@SunnyLeone) December 15, 2018 Currently, the actress owns a […]

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Bauua Ki Dukaan: Shah Rukh Khan unveils ‘Zero’ merchandises

December 16, 2018

Just ahead of the grand release, Red Chillies Entertainment has unveiled ‘Bauua Ki Dukaan’ to generate more fan engagement. ‘Bauua Ki Dukaan’ comprises of merchandises and products related to its upcoming movie ‘Zero’ including mugs, headphones, mobile covers, badges, t-shirts, personalized autograph posters and many more. Recently, Indian confectionary producer Bikaji also announced the ‘Special […]

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Aslee Bikaneri Hero meets Zero. Here’s how

December 14, 2018

Just ahead of the grand release, Indian confectionary producer Bikaji announced the ‘Special Edition Bikaji Zero Bhujia Pack’ in collaboration with Shah Rukh Khan and Katrina Kaif. Short in stature but big on love, a bachelor ‘Bauua’ meets two very different women who broaden his horizons and help him find purpose in life. Directed by […]

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HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

December 14, 2018

Benelave, from the house of HSIL, has signed Bollywood actress Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility. Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. Speaking on the new partnership, Shraddha said, “HSIL is one of the most trusted and iconic companies […]

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Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

December 10, 2018

Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights […]

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Diana Penty appointed as Estée Lauder’s first India ambassador

December 7, 2018

Bollywood actress Diana Penty has been appointed the first India ambassador for global brand Estée Lauder. According to the association, the ‘Cocktail’ actress will feature in skin care and makeup campaigns across digital and in-store platforms and her first campaign for the brand will debut on December 11. Diana also shared a video on Twitter […]

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Virat Kohli’s athleisure brand One8 forays into fragrances segment

December 6, 2018

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will […]

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Designer Manish Malhotra to launch his first-ever makeup line

December 4, 2018

After designer Sabyasachi Mukherjee, ace designer Manish Malhotra forayed into the world of cosmetics after conquering the fashion segment.  The designer has collaborated with premium European make-up brand MyGlamm to launch a new collection. The collection is called ‘Manish Malhotra Haute Couture Makeup’. With celebrity fitness trainer Deanne Panday’s daughter Alanna as Malhotra’s muse, the […]

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Bharat Matrimony ropes in MS Dhoni as brand ambassador

December 3, 2018

Online matrimony service provider Bharat Matrimony has roped in cricketer Mahendra Singh Dhoni as its brand ambassador. Commenting on the appointment, Chief Executive Officer of Bharat Matrimony.Com Murugavel Janakiraman said, “We are proud to be associated with Dhoni.” “Also, we feel good because Dhoni is an inspiration to millions of youth as he has achieved […]

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Kendall, Kylie Jenner drop an apparel line & we’re drooling!

December 1, 2018

To all the fashionistas out there, the Kardashian duo – Kendall and Kylie Jenner have released a line of apparel in partnership with PacSun. The collection comprises of puffer coats, frayed denim, and cropped jackets, as per a report in Seventeen. The collection is available at Macy’s and ranges from USD 385 for the ultra-luxe […]

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Selena Gomez releases her first apparel collection ‘Strong Girl’

December 1, 2018

Singer and actress Selena Gomez has released her first apparel collection “Strong Girl” in association Puma under her ‘SG x Puma’ label. The collection is inspired by strong women throughout history and includes athleisurewear in shades of black, white and gray. The collection also comprises of graphic jackets, faux leather accessories, mesh tops, and a […]

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