Corporate Brand

Karbonn Mobiles acquires brand licence of Sansui

May 8, 2019

Karbonn Mobiles has acquired the brand licence of electronics brand Sansui for the Indian market, according to reports. Reports said that the licensing arrangement with Karbonn Mobiles’ holding company Jaina India is for five years and the Sansui brand will be relaunched in July. The Sansui brand was earlier licensed to Videocon for 17 years. […]

Read More

Scentials launches skin care brand ‘ARIAS’ with Lara Dutta

April 16, 2019

Scentials Beautycare and Wellness Pvt. Ltd. has unveiled skin care range – Arias, crafted by Bollywood actress, Lata Dutta. Arias is a complete skin care brand that is designed for women who define themselves. The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur. Lara Dutta remarked, “I […]

Read More

Disney+ set to launch in US market on November 12

April 12, 2019

The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which […]

Read More

Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

Read More

Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

Read More

Big Rock Brewery announces brand licensing agreement with Iconic Brewing

April 4, 2019

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension. “This is an […]

Read More

The Walt Disney announces leadership changes

April 3, 2019

The Walt Disney Company announced reorganisational changes for the Asia Pacific and Middle East region, according to reports. Uday Shankar would lead the Asia Pacific business for the Disney-Fox merger. Sanjay Gupta will be the Country Manager of India and will have responsibility for the studio business, while K Madhavan will lead Star India’s regional language […]

Read More

Authentic Brands Group acquires Volcom

April 3, 2019

Authentic Brands Group (ABG), a global brand marketing and licencing company, announced the purchase of the intellectual property of Volcom from Kering S.A. Through this acquisition, ABG diversifies its growing lifestyle pillar with the addition of America’s first brand dedicated to skate, surf and snow, and boosts the value of its portfolio to more than […]

Read More

Animoca Brands signs agreement with Formula 1

April 3, 2019

Animoca Brands Corporation Limited has secured a global licencing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on the world-famous racing series. F1 is considered to be the pinnacle of motorsport, and is the world’s most popular annual sporting series. It has a global footprint, hosting 21 races […]

Read More

Salman Khan introduces fitness equipment brand

March 26, 2019

Salman Khan introduces its brand new fitness equipment range under the brand name Being Strong Fitness Equipment. This new venture will aim to have a wide reach and create fitness awareness along with educating people about the importance of being fit and healthy. Salman Khan has acquired the 100% manufacturing rights of India’s Largest Manufacturer […]

Read More

TATA Motors Harrier to be their lead brand for VIVO IPL 2019

March 23, 2019

The Board of Control for Cricket in India (BCCI) announced that IPL Official Partner TATA Motors will promote their newly launched SUV – Harrier as their lead brand for the VIVO Indian Premier League 2019. The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to […]

Read More

Tata, Reliance emerge as best Indian brands of 2019

March 20, 2019

Tata, Reliance Industries and Bharti Airtel emerged as the top three Indian brands of 2019, according a report by Interbrand, part of the Omnicom Media Group. Tata continued to hold the top position as its brand value grew by 6%, while Reliance’s brand value grew by 12%, according to Interbrand report. Apart from three top brands, […]

Read More

Unilever announces leadership changes

March 19, 2019

Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our […]

Read More

Iconix Brand announces licensing deals for Cannon

March 18, 2019

Iconix Brand Group, Inc announced two new licensing deals for its Cannon brand. Cannon, a heritage home brand established in 1887 and owned by Iconix Brand Group, is known for its high-quality and affordable home products. Cannon’s two new licensees are Pem America for fashion bedding, sheets, blankets, throws, down alternative utility bedding and window; […]

Read More