FREAKY FRIDAY: Understanding Strategic Licensing

August 17, 2018

Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee’s product for distribution. Strategic licensing deals are critically important to both parties as they require counsel to expend a lot of effort in negotiating and drafting them. Areas of concern: The main areas of […]

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Renaissance acquires US-based Jay Gems for Rs 200 crore

August 17, 2018

Indian jewellery designer and manufacturer Renaissance Jewellery has acquired US-based Jay Gems for Rs 200 crore, according to a report in Economic Times. With this transaction, Renaissance adds a globally popular brand to its portfolio and forays into new markets such as China. The deal will also help Renaissance Jewellery tap into the exclusive license […]

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Scopely brings the ‘Looney Tunes’ to mobile gaming

August 17, 2018

Game publisher Scopely has struck a deal with Warner Bros. Interactive Entertainment to bring Looney Tunes characters in the form of a mobile game including Bugs Bunny, Daffy Duck, Wile E. Coyoute, Yoemite Sam, Tweety Bird and others. “We have worked really hard to make sure that we maintain the level of humour you would […]

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Drake releases merchandise collection for his latest tour

August 17, 2018

Kiki do you love me? Well, I certainly do not know about Kiki, but Drake surely loves you! Wonder how? The Canadian rapper has unveiled a range of accessories that will be sold online and at the concerts for his “Aubrey and the Three Migos Tour.” Drake and the Migos finally kicked off the ‘Aubrey […]

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Thomson expects Rs 600 crore revenue from India in FY19

August 16, 2018

Thomson is eyeing revenues of Rs 600 crore this financial year. According to a report in the Moneycontrol, the French consumer electronics brand, that made a re-entry into the Indian market in FY19 through its television business are antedating a good growth in sales in the upcoming festive season. Besides, the company will also be […]

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Mimi Wade launches Polly Pocket themed clothing collection

August 16, 2018

British American designer Mimi Wade collaborated with Polly Pocket to create a Polly Pocket x Mimi Wade capsule adult clothing collection. The line includes printed silk satin dresses with lace trim, a baby crop lace trim t-shirt collection featuring Polly Pocket Snail Ride, Polly Pocket Baby Seahorse or Olly Pocket Cereal, and a collection of […]

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Nazara Technologies invests in InstaSportz, to enter offline gaming market

August 16, 2018

Nazara Technologies Limited, a leading mobile game company, announced a minority investment in InstaSportz Consultancy, a Bangalore based VR gaming company. With this move, Nazara proposes to enter the offline gaming space to offer interactive entertainment via VR lounges in Tier 1 and 2 cities across India. Instasportz is an established startup in offline VR […]

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Walmart, Ellen DeGeneres join hands to launch women’s fashion line

August 16, 2018

Comedian and talk show host Ellen DeGeneres to launch a women’s clothing line at Walmart, according to a Reuters report. Titled as EV1, the collection will feature nearly 60 items, ranging from denim, tees bearing Ellen quotes, accessories and footwear. All the fashion products will be priced at USD 30 or less, with new items […]

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Airtel, Ustad Amjad Ali Khan to bring a soulful rendition of national anthem

August 14, 2018

Airtel and famous Sarod player Ustad Amjad Ali Khan, supported by Amaan Ali Bangash and Ayaan Ali Bangash, have joined hands to create a special sarod rendition of the national anthem to honour the 72nd Independence Day of India. The 72nd Independence Day will be celebrated in India on August 15 (Wednesday). Commenting on the […]

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Gal Gadot joins Disney’s ‘Ralph Breaks the Internet’ family as Shank!

August 14, 2018

It’s time to rejoice! Gal Gadot will be joining the voice cast of Disney’s animated movie — “Ralph Breaks The Internet”. Making her debut role in a Disney animated movie, the Wonder Woman actress revealed the news on her social networking sites that she will be playing street racer Shank in the sequel of Wreck-It […]

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