Netflix added nearly 10mln subscribers in Q1

April 18, 2019

Netflix, Inc has released its first-quarter 2019 financial results. Netflix generated $4.5 billion in revenue, while average streaming paid memberships increased 26% year over year and ARPU decreased 2% year over year due to currency headwinds. The company’s paid net adds subscribers in Q1 were 9.6 million (with 1.74m in the US and 7.86m internationally), […]

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New Pingu series arrives in overseas markets

April 17, 2019

Tokyo-based Sony Creative Products Inc. (SCP), which manages licensing in the Japanese market for the much-loved little animated penguin Pingu on behalf of rights owner , has announced the arrival of the new,entirely Japanese-made-and-produced computer-animated TV series Pingu in the City in Europe. Pingu in the City launched in the Japanese market in October 2017. […]

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Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

April 16, 2019

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as […]

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Disney+ set to launch in US market on November 12

April 12, 2019

The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which […]

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Kong Studio’s announces second collaboration with IMAX

April 12, 2019

Kong Studio announced its second collaboration with IMAX, this time creating a digital animation spot to support the IMAX release of superhero origin film, “Shazam!” from Warner Bros. and New Line Cinema. The latest IMAX spot for ‘Shazam!’ was produced in collaboration with IMAX from Kong’s new East London studio in Walthamstow with sound design […]

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Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

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Viacom’s Pluto TV signs content licensing deal with BBC Studios

April 10, 2019

Viacom’s Inc Pluto TV has entered into a new content licensing deal with BBC Studios. Reports said that the deal includes about 700 content hours featuring approximately 1,000 episodes including Doctor Who, Robin Hood, Antiques Roadshow, Primeval, Being Erica and Bedlam. Pluto TV will launch two channels for “Doctor Who,” with more than 200 episodes, […]

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Universal Music signs licensing agreement with uduX

April 9, 2019

Universal Music Group has signed an licensing agreement with Nigerian music streaming service uduX. Universal Music Group is the first major music company to license its catalog to uduX. uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018. Reports said that the service will […]

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Nandita Mahtani launches Cartoon Network-inspired collection

April 8, 2019

Cartoon Network Enterprises has partnered with well-known designer, Nandita Mahtani, to launch a stunning clothing collection that celebrates Cartoon Network toons from the 1990s. The Cartoon Network x Nandita Mahtani capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview […]

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Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

April 6, 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the […]

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Bata partners with Coca Cola for new collection of shoes

April 6, 2019

Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’ The heritage collection is a range of tennis shoes that was first launched in 2015. The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding. The Bata Tennis […]

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ITV signs licensing agreement with Amobee

April 6, 2019

ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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Big Rock Brewery announces brand licensing agreement with Iconic Brewing

April 4, 2019

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension. “This is an […]

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