In a gesture to mark the 30th anniversary of Fireman Sam, Mattel’s firefighter has teamed up with the South Wales Fire and Rescue Service. The new partnership will
HarperCollins Children’s Books has partnered with Little Troopers charity to launch a new Little Troopers Treasures app. Louise Fetigan, founder of the Little Troopers charity, said, “I am
The Licensing Expo China will be held in Shanghai between July 18 to 20 this year when the expo floor will have more than 230 brands and licensing properties
The Food Network has partnered with social media influencer Hannah Hart to start with a new six-episode series titled I Hart Food. “Food Network has been an incredible
Australia and New Zealand have partnered with the Australia Post and Browntrout Publishers to feature the BBC Earth brand on a number of stamps and calendars. The new
2018 will mark the 50th anniversary of the Apollo 8 mission, which was the first manned mission to leave Earth’s orbit as well as head to and circumnavigate
Universal Brand Development has joined hands with Illumination Entertainment to partner a number of global entities as merchandise partners to support the upcoming animated movie Despicable Me 3 releasing
Personalised gifting group I Just Love It has recently launched a new series of personalised Thunderbirds books, seven in all. Each of the seven books feature different collections
The LEGO Group has thrown open for display a collection of 15 building sets and collectible LEGO mini figures based on the upcoming movie from Warner Bros. Pictures
Pineapple Express has partnered with Putnam Accessory Group to develop a line of apparel featuring the THC brand. Pineapple is a company that offers branding concepts to businesses
In their effort to keep Pokémon GO‘s sizable 65 million worldwide player base on board and find new recruits who didn’t get hooked last summer, developer Niantic and The
Toronto-based toy and entertainment company Spin Master has launched its popular Hatchimals and PAW Patrol brands in China. China’s multi-billion-dollar toys and games market is the second-largest in
Edutainment Licensing has informed that they are working Aqui Media to introduce children’s multimedia brand Super Geek Heroes to Japan. The latter is an innovative media and franchise
U.K. retailer Argos has come up with its 2017 Top Toy Predications list. Of this, half of them are playthings from licensed brands like Paw Patrol, PJ Masks, Cars
In its zest to create a premier platform for luxury e-commerce across China, the country’s e-commerce retailer JD.com has made a strategic investment of $397 million in Farfetch,
The Echo Base Foundation, that organises events based on the Star Wars film franchise, has come up with details regarding Echo Base Charity Con which will benefit Force for Change,
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