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Live Company Signs Licencing And Merchandising Deal With LMI

May 23, 2019

London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is […]

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Gigantosaurus wins top award at Italian cartoon festival

May 22, 2019

The new animated TV series Gigantosaurus has received a prestigious Pulcinella Award in the Best Upper Preschool TV Series category at one of the animation industry’s most important events – the Cartoons on the Bay Festival. Produced by Cyber Group Studios and directed by Olivier Lelardoux, Gigantosaurus, a full-CGI 52×11-minute action-comedy series following the adventures […]

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Virat Kohli’s brand One8 launches new line of fragrance

May 21, 2019

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Doraemon lures kids with ‘Me Time With Doraemon’ campaign

May 20, 2019

Animation International which is the official licensee for Doraemon in India along with Alpenliebe India organised a special pop up store for three days in Phoneix Market City, Kurla in Mumbai. The activity involved chopping products from the Doraemon pop up store worth 500 rupees and availing a special “Me Time With Doraemon” family pass […]

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Chhota Bheem Kung Fu Dhamaka movie merchandise now available at Toonz Retail

May 17, 2019

One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation Pvt. Ltd. to sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is the Official Fashion Partner for the Movie of Kung Fu Dhamaka. Toonz, being one of the most preferred […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Bangarang signs up with Muhammad Ali Brand

May 16, 2019

Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of […]

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Blue Ant Media buys preschool series Jelly Jamm

May 16, 2019

Canadian producer, distributor and channel operator Blue Ant Media has bought CGI animated preschool series Jelly Jamm from its Spanish creator Vodka Capital. The deal includes two seasons of the show, 13 original songs, 17 characters, social media platforms and all licensing and merchandising rights. Blue Ant Media said it will explore the possibility of […]

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LIMA rebrands itself as Licensing International

May 16, 2019

The International Licensing Industry Merchandisers’ Association (LIMA) – the world’s leading brand licensing trade organization – has announced that it will be known as Licensing International moving forward, marking a new era for the professional licensing community. This new brand identity is designed to better reflect the current state of the licensing industry and where […]

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Trademark Filling in India- Importance and Analysis of the Market

May 15, 2019

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to […]

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Two new licensees join the Angry Birds nest!

May 15, 2019

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game […]

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Game of Throne season 8: How brands banked on the merchandizing bizs

May 15, 2019

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the […]

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