The second edition of Moscow Licensing Summit will take place in the capital of Russia at the World Trade Center on 19 September. Conducted by Grand Expo, the
Nickelodeon & Viacom Consumer Products have entered into a first-of-its-kind partnership with Greene King that will bring PAW Patrol, SpongeBob SquarePants and JoJo Siwa into the family restaurant
Toronto based toy major Spin Master is launching a new pre-school toy line inspired by its entertainment division’s animated series Rusty Rivets. Beginning on August 1, the easy-to-build toys
Mattel has partnered with WWE to launch a girls product line that would feature the first-ever fashion dolls and role-play items inspired by WWE’s female stars. The WWE
California-based MGA Entertainment has launched a new line of collectible army toys named Awesome Little Green Men.This, after taking the girl-skewing collectibles market by storm with its L.O.L.
Spin Master has launched a new toy line based on its entertainment brand Rusty Rivets that is currently being telecast on Nickelodeon. “As part of our growth
Sony Pictures has teamed up with Nickelodeon to get into two new, co-branded collaborations that would feature characters from Ghostbusters and Teenage Mutant Ninja Turtles. Firstly, Playmates Toys
The fresh take on Cartoon Network’s global phenomenon Ben 10 that made released on UK TV screens in October last year seems to have captivated a new generation
Sony Music Entertainment (SME) and Jimi Hendrix’s own company Experience Hendrix L.L.C. have got into a renewed licensing partnership. The two had entered the partnership way back
Sanrio has teamed up with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man. “Hello Kitty and Pac-Man have both endeared themselves to pop
PepsiCo has taken the service of Bioworld Merchandising to develop a new lifestyle collection inspired by the beverage company’s lineup of soda brands. As per the agreement,
Allsorts Licensing has tapped Blue Sky Designs to develop a line of stationery, bags and gifts for its popular property, Hamsta World. The new partnership will kick off
Thanks to a new girls’ product line from Mattel, WWE’s female superstars are going to be turned into doll form soon. The first-ever fashion dolls will feature the
Brand merchandising strategies are becoming an important aspect for many lifestyle and brand-driven retailers today. It is hard to keep up to one with rapid changes occuring in
At this week’s Comic-Con in San Diego that begins from July 20 to 23, eigoMANGA will be showcasing a method to juice up comic-book publishing with its new
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