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adidas collaborates with Game of Thrones for Ultraboost collection

March 22, 2019

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season , adidas […]

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VIVO IPL Fan Parks to cover 21 states and 36 cities

March 22, 2019

To take the IPL fervour to all parts of the country has been a constant endeavor of the BCCI. Initiated in 2015, the VIVO IPL Fan Parks has got fans closer to the action, replicating a stadium-type atmosphere. This season, the VIVO IPL Fan Park extends its footprints to newer territories. Spread across 21 states […]

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Rajasthan Royals partners with Alcis Sports as merchandise partner

March 22, 2019

Rajasthan Royals has announced Indian sportswear brand Alcis Sports as their official multi-year Kitting & Merchandise partner. This move comes after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. The apparel range for Rajasthan Royals players consists of match jerseys, […]

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Levi Strauss & Co shares surge 30% in IPO

March 22, 2019

Shares of Levi Strauss & Co surged 30% on debut on the New York Stock Exchange at $22.22 a share as against the company’s IPO price of $17. The closing of the offering is expected to occur on March 25, 2019, subject to satisfaction of customary closing conditions. Goldman Sachs & Co. LLC and J.P. Morgan Securities […]

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INOX becomes the official partner of Rajasthan Royals

March 22, 2019

India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire. INOX has been consistently undertaking exciting initiatives for its viewers to redefine the cinema experience in the country, blending top class luxury, impeccable […]

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Global entertainment market reaches $96.8 billion in 2018: Report

March 22, 2019

The global entertainment market reached $96.8 billion in 2018 – a nine percent increase over 2017 – according to new, combined theatrical and home entertainment data released by the Motion Picture Association of America (MPAA). The 2018 global box office grew to $41.1 billion, while global home entertainment increased by 16 percent over 2017 levels […]

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Disney closes $71 bln 21st Century Fox Deal

March 22, 2019

The Walt Disney Company has closed the deal on its $71 billion acquisition of 21st Century Fox. “This is an extraordinary and historic moment for us—one that will create significant long-term value for our company and our shareholders,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company. “Combining Disney’s and 21st […]

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Aurora World highlights YooHoo to the rescue at MIPTV

March 22, 2019

Leading character and content company Aurora World is looking forward to greeting many visitors to its stand in the Asian Cultural Hub City at MIPTV, thanks to the already strong broadcaster interest in pre-school animated property YooHoo to the Rescue. Headquartered in Seoul, Korea, Aurora has established a varied business portfolio that includes a vast […]

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Infosys signs agreement with Roland-Garros

March 22, 2019

Infosys and Roland-Garros, announced a strategic three-year technology partnership. The collaboration is aimed at enriching the game by providing fans, players and coaches with a completely new experience, leveraging Infosys’ expertise in digital technologies such as artificial intelligence, big data & analytics, mobility, virtual and augmented reality. Bernard Giudicelli, President of the French Tennis Federation, […]

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IPL 2019: Full schedule from March 23 to May 5

March 20, 2019

Indian Premier League 2019 is set to kick off from 23rd March to May 5, 2019. The Board of Control for Cricket in India (BCCI) announces the full schedule for the league stage of the VIVO Indian Premier League 2019. BCCI had released the schedule for the first 17 matches earlier. The BCCI has announced […]

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Google signs licensing agreement with IPRS

March 20, 2019

Google has signed licensing agreement with The Indian Performing Right Society(IPRS), India’s Largest Music Representative Trade Body, according to reports. Reports said that Indian Performing Right Society Limited has granted a license to Google, allowing the company to utilise its members’ collection across YouTube and related services in the country. The Indian Performing Right Society […]

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MLB signs license deal with Rocket League

March 20, 2019

Major League Baseball has reached a licensing agreement with Rocket League. The downloads in the MLB Fan Pack will include cap toppers, flags and player banners for all 30 teams, as well as a baseball-themed rocket boost. The MLB Fan Pack will be available on all platforms in all regions for US$2.99. Major League Baseball […]

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International Cannabis signs license agreement with Authentic Brands Group

March 20, 2019

ICC International Cannabis Corp has announced a licensing agreement with Authentic Brands Group, to market and distribute cannabidiol derived health and wellness products throughout Europe, under the Marilyn Monroe, Elvis Presley, Greg Norman, Tretorn, Aéropostale and Frederick’s of Hollywood brands. ICC will leverage these widely recognized and trusted powerhouse brands that are already prominently featured […]

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Tata, Reliance emerge as best Indian brands of 2019

March 20, 2019

Tata, Reliance Industries and Bharti Airtel emerged as the top three Indian brands of 2019, according a report by Interbrand, part of the Omnicom Media Group. Tata continued to hold the top position as its brand value grew by 6%, while Reliance’s brand value grew by 12%, according to Interbrand report. Apart from three top brands, […]

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