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Toy Story x Irregular Choice collection launched: Check out these whimsical designs

May 26, 2018

Irregular Choice, which is known for their fun, fantastical, and whimsical designs, launches Toy-Story inspired collections. The collection comprises of various products such as bags, shoes and more. The past collections of the Irregular Choice include Cinderella, The Muppets, Mickey and Friends. (Image Courtesy: Disney Official Blogs) The collection features Disney•Pixar characters you don’t always […]

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FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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Reliance Industries associates with PROLINE to co-brand sports apparels

May 25, 2018

Reliance Industries (RIL) has entered in a partnership with ‘PROLINE’ to co-brand a range of sports apparel manufactured using its ‘R|Elan’ fabrics. According to the agreement, the R|Elan’ co-branded ‘PROLINE’ products will use RIL’s ‘R|Elan Kooltex’ or ‘R|Elan FreeFlow’ fabrics to manufacture garments with special properties of odour free and quick dry. “The R|Elan technologies […]

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Jungle Book indoor theme parks coming to India, courtesy DQ Entertainment

May 25, 2018

DQ Entertainment (DQE) has inked an exclusive deal with Chiliad Procons to launch multiple indoor theme parks across India inspired by hugely successful IPs such as The Jungle Book, Peter Pan and Robinhood. A new Jungle Book-themed indoor park will debut in Mumbai in 2018, followed by Delhi in 2019 and further expand across major […]

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Jacqueline Fernandez to endorse Casio wrist watches

May 25, 2018

Actress Jacqueline Fernandez has been announced as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer. The collaboration is a combination of the brand’s ideology with Jacqueline’s fashion and fitness forward attitude. “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection […]

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Absolut Vodka announces CPLG as licensing agency for global market

May 25, 2018

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market. As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age. Steve manners, executive vice president, CPLG, said, “We are thrilled […]

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#LCExcl – Tinkle has evolved both in terms of stories and offerings: ACK Media President Sanjay Dhar

May 24, 2018

“We consider Tinkle as a timeless brand and have made sure that we evolve both in terms of our stories as well as our offerings,” said Sanjay Dhar – President, ACK media on the Nush-Tinkle collaboration. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer […]

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Emoji, Ferrero to launch Kinder Joy confectionery treats collection

May 24, 2018

The Emoji Company has partnered with Ferrero to launch Kinder Joy confectionery treats collection featuring collectible Emoji toy figurines. Bavaria Media, The Emoji Company’s agent, brokered the transaction. As per the association, Kinder Joy treats will include 48 different collectible and functional Emoji figurines. Commenting on the partnership, Marco Hüsges, chief executive officer, The Emoji […]

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UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

May 24, 2018

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer. IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself […]

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Amazon launches ‘Merch Collab’ at Licensing Expo 2018: Here’s how it works

May 24, 2018

Amazon unveiled a new platform at the Las Vegas Licensing Expo that will allow licensors to develop and launch products faster than ever before. At the Keynote session at Licensing Expo, Amazon launched ‘Merch Collab’ by Amazon, bringing together brands and a group of about 150 artists to produce licensed apparel and other products. Merch […]

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