Character Character Licensing 

Igloo debuts limited-edition SpongeBob SquarePants Playmates Coolers

Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character. “For the last 45 years, the trusted Igloo Playmate coolers have evolved to showcase quintessential imagery, colors and graphics. Generations of cooler users have grown to love this iconic ice chest for its grab-and-go convenience and dual-access secure lid opening. Our collaboration…

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Character Character Licensing 

Viacom acquires Garfield Brand for Nick portfolio

Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip. The acquisition of Garfield will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant…

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Character & Entertainment Character Licensing 

Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

Viacom Nickelodeon Consumer Products (VNCP) announced the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the groundbreaking curriculum-driven interactive series Blue’s Clues. Just Play will be the global preschool toy partner for plush, figures, playsets and role play, Vtech will be the global partner for early learning toys, and Cardinal will manage games and puzzles. Blue’s Clues & You! will be featured at VNCP’s Licensing Expo booth (#O180), June 4–6, in Las Vegas, NV. “Blue’s Clues & You! is quickly building buzz and excitement, and we are…

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Big Move People 

Mandar Natekar from Viacom18 joins Kidzania India as Chief Business Officer

The global indoor theme park based in Mumbai and Delhi NCR, KidZania, has appointed Viacom18’s Mandar Natekar as Chief Business Officer (CBO) of KidZania India. During his six-year stint with Viacom 18, Natekar was responsible for managing the entire revenue stream for brand MTV, Pepsi MTV Indies and MTV Beats across Ad-Sales, Large Format Sponsorships, Digital Properties and Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses. In his 19 years of career, Natekar…

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Global Licensing 

Viacom’s Pluto TV signs content licensing deal with BBC Studios

Viacom’s Inc Pluto TV has entered into a new content licensing deal with BBC Studios. Reports said that the deal includes about 700 content hours featuring approximately 1,000 episodes including Doctor Who, Robin Hood, Antiques Roadshow, Primeval, Being Erica and Bedlam. Pluto TV will launch two channels for “Doctor Who,” with more than 200 episodes, and “Antiques Roadshow,” with more than 300, with new content. BBC Studios content will launch on Pluto TV in May of 2019. Viacom has acquired Pluto TV, the free ad-supported streaming service, for $340 mn…

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Game Licensing TV Series Licensing 

Viaan Industries inks a 13-part animation series with Viacom

Viaan Industries Ltd, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra sign a 13-part animation series with Viacom. Viaan Industries under their vertical Viaan Studio’s have produced the animation in-house. The concept, story design, and IP belong to Viaan Industries Ltd. The company has currently licensed the India animation rights to Viacom and plan to dub the animation in multiple languages to be broadcast worldwide. “I am excited to announce the launch of Adventures of Ali Baba on Rishtey TV.…

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TV & Films 

Viacom, PepsiCo team up to bring ‘Double Dare’ at Clusterfest

Viacom and PepsiCo have partnered to bring Nickelodeon’s rebooted series “Double Dare” to life at the event Comedy Central Presents Clusterfest. The event will take place between June 1-3 at the Civic Center Plaza & Bill Graham Civic Auditorium in San Francisco. Viacom’s Comedy Central and Nickelodeon Splat brands, as well as PepsiCo’s Mountain Dew Kickstart, will allow attendees a chance to race through iconic “Double Dare” challenges and interact with celebrity guests. The event will be hosted by Marc Summers and star contestants from MTV’s “The Challenge” and a…

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TV Series Licensing 

Yes DBS to launch TeenNick channel in Israel

    Becoming the country’s first channel to target kids between ages nine to 14, yes Direct Broadcast Satellite (yes DBS), the Viacom-owned brand has launched TeenNick in Israel. The particular channel will air 24/7 with a focus on live-action dramas and sitcoms and feature shows like iCarly, Victorious, Make It Pop and Bella and the Bulldogs.  The new TeenNick channel along with other Viacom brands in Israel like Nickelodeon and Nick Jr. will be represented by Ananey Communications Group which operates more than 11 channels and reaches 76% of Israeli households. TeenNick is also…

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