Sports 

Under Armour’s new running shoes are out in India

Reading Time: 2 minutes Post Views: 426 Under Armour’s new running shoes are out in India UA Flow Velociti Wind, the fastest performance running shoes by Under Armour are finally available in India. Taking inspiration from elite runners and athletes, Under Armour, has come out with the fastest performance running shoes. UA Flow Velociti Wind was created after 17 rounds of material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear testing accomplished by 130 most renowned athletes in the world, the testing period lasted for…

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Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Reading Time: < 1 minute Post Views: 2,963 Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open…

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Sports Licensing 

Licensed Sports merchandise market expected to grow at a CAGR of 5.3%

Reading Time: 2 minutes Post Views: 1,597 The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as the agreement used in merchandise licensing is usually more complex. The global licensed sports merchandise market is expected to register a CAGR of 5.3% during the forecast period, 2018 to 2023, according to…

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Movie Licensing 

Paramount Pictures announces a slew of new deals for Baywatch

Reading Time: 2 minutes Post Views: 4,452 Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra. The latest is that the production house has announced a slew of new deals for Baywatch. The list of participating brands are as under: Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores. Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money…

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