Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

Reading Time: 2 minutes Post Views: 5,582 The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion…

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Ex-Scholastics launch new publishing firm Knights Of

Reading Time: < 1 minutes Post Views: 3,540 Former Scholastic employees namely Aimee Felone (UK assistant editor) and media development director David Stevens have launched a new children’s publishing firm called Knights Of. Focusing on fiction for children between 5 to 15-year-olds, the London-based company aims to promote diversity and inclusion as it relates to content, writers and illustrators. In spreading its mandate, Knights Of is using its new website and the hashtag #BooksMadeBetter to allow established authors and underrepresented voices to share articles, opinions and reviews on children’s books. The new firm is open to submissions via its website’s live chat mechanism that started October 27…

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Game Licensing 

Pixowl teams up with Scholastic to get Goosebumps HorrorTown on mobile platform

Reading Time: 2 minutes Post Views: 3,510 Pixowl, a San Francisco and Buenos Aires based game developer, has teamed up with Scholastic to bring the popular Goosebumps™ series by R.L. Stine to mobile platforms with Goosebumps HorrorTown, a new character-driven city building game. Goosebumps HorrorTown adds one of the most beloved horror-themed franchises of all time to the studio’s lineup with a game designed to appeal to mid-core gamers who have grown up on the Goosebumps book series. Goosebumps is one of the best-selling series of all-time with more than 350 million English language…

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Toy Licensing 

Moose Toys gets on board several new licensing partners

Reading Time: < 1 minutes Post Views: 2,542 Moose Toys has associated with several new licensing partners to develop new merchandise and events based on the Shopkins toy brand. “The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” says Paul Solomon, co-chief executive officer, Moose Toys. “These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favorite brand combined with their favorite products!” New partnerships for the brand include Skechers and Build-A-Bear Workshop.…

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Event News 

Disney hosts gala dinner; one to support charity, the other to celebrate its licensees

Reading Time: 2 minutes Post Views: 3,304 With all its licensees in attendance, Disney UK hosted a spectacular gala dinner in support of Great Ormond Street Hospital Children’s Charity and GroceryAid on 27 April at the Roundhouse in London. The mouse house also took the occasion to celebrate its licensees. Attended by over 500 licensees, retailers and partners, the night featured special guest appearances from Star Wars actor Anthony Daniels and Kevin McNally, who stars in the upcoming film Pirates of the Caribbean: Salazar’s Revenge. A number of awards were given away that evening. The full list…

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