Apparel Licensing 

Penguin Ventures appointed lead global agent of Elmer

Penguin Ventures, part of Penguin Random House, has been appointed lead global agent of Elmer by Andersen Press. Penguin Ventures will be working closely with Andersen Press to develop a global strategy for the brand with a particular focus on the 30th Anniversary of Elmer in 2019 which will present opportunities for commemorative consumer products as well as new partnerships and live experiences. Until now, an existing consumer products programme for Elmer has been managed by Andersen Press with Metrostar representing bedding and apparel categories in the UK. Metrostar will…

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Brand Licensing 

Entertainment One acquires fresh crop of licensing partners

Further extending Peppa Pig’s retail presence in the UK, Entertainment One (eOne) has got a fresh crop of licensing partners, gt into deal renewals and brand partnerships that will enhance its consumer products programme. The brand also welcomes new charity partner Movember with Daddy Pig joining in to support the men’s health charity this November. New partners joining the UK licensing programme and set to debut products from 2018 are Vitabiotics, the UK’s largest vitamin supplier which will launch a fun range of Peppa Pig shaped vitamins under the Wellkid…

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Character Licensing TV Series Licensing 

Entertainment One extends presence of PJ Masks in Mexico

With new broadcast and licensing deals, Entertainment One (eOne) has extended the presence of  PJ Masks in Mexico. Televisa has lapped up the first season of the pre-school series which will begin airing in October on the free-to-air broadcaster. Additional licensing partners from the region include Grezon (seasonal products), Creaciones Guz and E-Fashion (apparel), Fotorama (games) and Operadora (dress-up). They join the existing partners in the region like Bandai Mexico, Just Play, Penguin Random House, Topps Latin America and Grupo Bestway. The consumer products program will continue to grow in 2018…

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Publishing 

Sainsbury’s teams up with three for an exclusive Peppa Pig book

Sainsbury’s has teamed up with eOne, BookTrust and Penguin Random House for an exclusive Peppa Pig book to be sold in its stores. The interactive story book titled Shop with Peppa will see the popular pre-school character complete a series of day-to-day activities, it has been reported. The activity forms part of a broader alliance for the Sainsbury’s Children’s Book Awards which is held in partnership with literacy charity BookTrust in August. Pete Selby, head of books and music at Sainsbury’s, said: “We’re delighted to have commissioned this exclusive book with…

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Brand Licensing 

Penguin Ventures takes over from Copyrights Group to manage licensing among other things

Penguin Ventures will manage all licensing, consumer products and live events for the classic children’s book The Snowman bringing the brand’s licensing efforts back in-house. This was announced by Penguin Random House. Earlier, the same was managed by the Copyrights Group. “The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property,” says Susan Bolsover, head, licensing and consumer products, Penguin Ventures. “Penguin Random…

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