Apparel Licensing Sports Licensing 

Kohler appointed as principal partner for Manchester United

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates. Manchester United and Kohler will celebrate the partnership with United fans around the world on July 19…

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Collaborations Fashion & Accessories 

Instagram, Lakme Fashion Week join hands to celebrate and embrace fashion!

Instagram in association with Lakme Fashion Week curated a masterclass with prominent homegrown brands and designers. The top-notch designers include Shantanu & Nikhil, Pero, Nicobar and Jaypore to discuss and share best practices inspiring other fashion businesses to harness the power of visual storytelling through Instagram. Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users currently. The fashion community has embraced Instagram since the beginning and continues to push the boundaries by constantly innovating and experimenting on the platform. Recognizing the symbiotic relationship that…

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Collaborations 

Dharma Productions, Paytm launch unique loyalty card for fans

One of the famous production house in Bollywood- Dharma Productions join hands with Paytm to introduce a unique loyalty card for fans. In partnership with Paytm, Dharma’s first-of-its-kind loyalty program will reward their fan family in the country with exciting offers, experiences, and tempting discounts. In addition, starting July 3, a unique loyalty card will be exclusively made available on the Paytm app. However, the availability of the cards is limited in number. Dharma kick-started the year with the blockbuster Raazi and has other splendid releases lined-up for the year.…

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Brand & Lifestyle Corporate Brand 

Reliance Industries associates with PROLINE to co-brand sports apparels

Reliance Industries (RIL) has entered in a partnership with ‘PROLINE’ to co-brand a range of sports apparel manufactured using its ‘R|Elan’ fabrics. According to the agreement, the R|Elan’ co-branded ‘PROLINE’ products will use RIL’s ‘R|Elan Kooltex’ or ‘R|Elan FreeFlow’ fabrics to manufacture garments with special properties of odour free and quick dry. “The R|Elan technologies would help consumers have a pleasant and comfortable user experience. RIL’s R|Elan Kooltex is a performance fabric, capable of moisture management in apparel. It has found acceptance with the makers of PROLINE,” the company said…

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Collaborations Corporate Brand 

UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer. IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself (DIY) concept. As part of this collaboration, consumers purchasing a select range of IKEA furniture from the store will be able to book furniture assembly services via the UrbanClap app or website. As a part…

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Collaborations 

Reliance Jio announces partnership with Screenz for Indian market

Reliance Jio has announced an exclusive partnership for the Indian market with Screenz, the platform for “entertainment-based interactivity”. The platform has been used by some of the world’s top broadcasters and format owners. The association will empower broadcasters and publishers to create engaging content with robust scalability. The partnership will add to Jio’s existing platform for gamification. During the on-going Jio Cricket Play Along, it has enrolled over 65 million unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game,…

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Brand & Lifestyle Collaborations TV & Films 

Gossip meets Fashion: ZOOM announces partnership with Myntra

Zoom, part of the Times Television Network announced collaboration with the country’s leading online portal Myntra. This partnership is considered as one of the biggest-ever brand associations in the television history in India. Zoom unveiled its new avatar ‘Zoom Styled by Myntra’, making a transition from being just a TV channel to a platform agnostic entertainment destination on April 19 at 9 PM. The event was attended by Bollywood actors and actresses such as Huma Qureshi, Pulkit Sharma, Nusrat Bharucha, and Adah Sharma among others. The channel’s revamped content bucket…

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Collaborations 

Food meets Fashion: Aldi stores to open in Kohl’s boxes

In what could be termed as a creative partnership, Aldi and Kohl’s joined hands where the former will open in up to 10 Kohl’s stores around the country. The association marks the first pairing of food and fashion. The partnership could be a signal for a new kind of partnership where retailers get creative in finding ways to boost productivity and traffic. Kohl’s has over 1100 stores, in strip or power center locations. Kohl’s has already begun the process of clearing space in nearly 300 of their stores and the…

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Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in Q2 2017 and…

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Brand Licensing Character Licensing Retail Licensing 

Bravado named official licensing and merch partner for emoji

Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for Bravado and it…

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