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Dharma Productions, Paytm launch unique loyalty card for fans

One of the famous production house in Bollywood- Dharma Productions join hands with Paytm to introduce a unique loyalty card for fans.

In partnership with Paytm, Dharma’s first-of-its-kind loyalty program will reward their fan family in the country with exciting offers, experiences, and tempting discounts.

In addition, starting July 3, a unique loyalty card will be exclusively made available on the Paytm app. However, the availability of the cards is limited in number.

Dharma kick-started the year with the blockbuster Raazi and has other splendid releases lined-up for the year.

Speaking about the announcement, Karan Johar said, “We have received unconditional love from our fans over the years and this has indeed been a blessed journey so far. This offering is our way of thanking them.”

The loyalty program will grant fans first access to all Dharma films and they will also be eligible for exclusive Dharma rewards. Fans can buy their loyalty card exclusively on Paytm and get access to various rewards, right from availing a cashback of up to 1500 cashback on their films to a trip to movie sets and locations where Dharma movies were shot among other exciting deals.

Madhur Deora, CFO & Senior Vice President – Paytm said, “We are excited to grow our relationship with one of the country’s top production houses Dharma Productions as the exclusive Loyalty & Reward Partner for the Dharma Loyalty Card.”

Dharma Productions is one of India’s leading film production houses helmed by Karan Johar. It is known for producing some of the biggest blockbusters like Raazi, Ae Dil Hai Mushkil and Yeh Jawaani Hai Deewani in the past few years

“We have been focused on improving the movie-watching experience with the widest assortment of theatres and novel first-of-its-kind offerings like Cancellation Protect. This innovative loyalty programme will enhance the experience on our platform by offering avid Bollywood fans exclusive experiences and make them feel special,” Deora stated further.

Paytm Movies is the country’s fastest-growing entertainment ticketing platform. It powers online ticketing for 4800 movie screens in 750-plus cities.

Commenting on the association, Apoorva Mehta, CEO Dharma Productions said, “Paytm being one of the leading digital payment platforms has consistently ensured a seamless experience to its users. We are pleased to associate with them for delivering an innovative experience to our audience as a way to thank them.”

One the professional front, Dharma Productions has starry lined-up movies including Dhadak, Simba, Kesari, Brahmastra, Kalank, and Student of the year 2 among others.


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