Reliance Jio has announced an exclusive partnership for the Indian market with Screenz, the platform for “entertainment-based interactivity”.
The platform has been used by some of the world’s top broadcasters and format owners. The association will empower broadcasters and publishers to create engaging content with robust scalability.
The partnership will add to Jio’s existing platform for gamification. During the on-going Jio Cricket Play Along, it has enrolled over 65 million unique users already, who are consistently playing the game as well as the Jio Kaun Banega Crorepati Play Along game, where it took KBC to every home and therefore in the common man’s reach.
The features on this platform are adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers.
Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show
It will also support various social networks namely Google, Facebook, Twitter etc.
After JioInteract, this is the second brand-engagement platform launched by Jio in the last few days.
