Instagram in association with Lakme Fashion Week curated a masterclass with prominent homegrown brands and designers. The top-notch designers include Shantanu & Nikhil, Pero, Nicobar and Jaypore to discuss and share best practices inspiring other fashion businesses to harness the power of visual storytelling through Instagram.
Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users currently.
The fashion community has embraced Instagram since the beginning and continues to push the boundaries by constantly innovating and experimenting on the platform.
Recognizing the symbiotic relationship that Instagram and fashion has, during the masterclass, leading fashion entrepreneurs like Jasmeet Singh Arora, Chief Believer of the quirky Indie label Pero, Shilpa Sharma, Concept Curator and Co-Founder of prominent online Indian brand Jaypore, Raul Rai, Co-Founder of conscious fashion label Nicobar, Nikhil Mehra, Designer, Shantanu and Nikhil and Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance came together to share stories and experiences from their journeys. During the discussion, all panelists highlighted best practices and personal anecdotes about how Instagram has helped them leverage their business amongst the right target audience.
Jasmeet Arora from Pero highlighted how the brand utilizes the ‘Live’ feature to showcase behind the scenes at the atelier, giving their audience a sneak peek into life at Pero. Raul Rai from Nicobar and Nikhil Mehra from Shantanu & Nikhil spoke about the unparalleled visibility that a creative visual storytelling platform like Instagram has brought for their respective brands amongst their key audience helping it define and create a distinct position for itself in a crowded market. Shilpa Sharma spoke about the gradual growth of the brand Jaypore and Instagram’s role in helping them create a distinct visual identity in the fashion industry.
Sandeep Bhushan said that Instagram has made it possible for everyone to have a front row seat, gives you first-hand access and allows you to see how stylists and designers work.
“It empowers small businesses and democratizing opportunity, giving individuals, creators, and emerging brands the ability to reach a global audience,” added Bhushan.
“Instagram is the leading primary content consumption platforms for the Fashion Industry. We are happy to continually enhance our partnership with Instagram and look forward to creating narratives that can showcase the power of the platform to young and emerging designer businesses,” said VP and Head of Fashion, IMG Reliance, Jaspreet Chandok.
Recently, to compete for head-on with YouTube, Facebook-owned social network Instagram launched a mobile app today dedicated to user-generated videos up to an hour long, intensifying the competition for consumers’ time among ad-supported streaming services.
Called IGTV, the new video feature will allow users to play long videos in vertical format inside the existing Instagram as well as in the standalone app. The app is expected to roll-out both in iOS and Android in the next few weeks.
(With inputs from ANI)