Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Reading Time: 4 minutes Post Views: 1,712 Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content…

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Brand Licensing 

Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

Reading Time: < 1 minutes Post Views: 5,568 Global brand consultancy Interbrand has released a list of 150 Iconic Canadian Brands as the country celebrates its 150th anniversary this year. The Interbrand list highlights 150 companies and brands that help to shape and define the Canadian experience and a host of organisations active in brand licensing were featured on this list, including: BlackBerry, Cirque du Soleil,Corus Entertainment, IMAX, Kraft Dinner, Lionsgate, Lululemon Athletics, MAC Cosmetics, Royal Canadian Mint, Spin Master, Tim Hortons and Toronto Maple Leafs Canadians themselves nominated the brands and then selected by…

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Know-How 

Freaky Friday: 10 makeup collections inspired by movies

Reading Time: 6 minutes Post Views: 6,204   Whether it is Hollywood or Bollywood, make up collections inspired by movies is age old. Everyone wants to emulate the characters they like or find beautiful on the big screen. With the going by of the ages, the styles offering everything from over the top makeup to soft and subtle details have changed. There are several makeup collections that have been created based on movies. Here are ten of them: Essence The Twilight Saga Breaking Dawn Even someone who isn’t in love with the Twilight Saga will find…

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