Merchandise Licensing 

ITV Studios appoints master toy partner, distributor for ‘Robozuna’

ITV Studios Global Entertainment (ITVS GE) has appointed Hengxin Shambala Kids (Guangzhou) Cultural Industry Development (HSK) as Master Toy Partner in China along with Bandai as UK Distributor for the upcoming action TV series Robozuna. HSK, based in China, will develop and manufacture the Robozuna toy line and distribution will be managed by Bandai in the UK. Robozuna is an action-packed Netflix Original animated series following 14-year-old Ariston and his homemade robot, Mangle. In this thrilling kids adventure series, Ariston and Mangle join a team of robot gladiators known as…

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Publishing 

ITV Studios lines up magazine activity for ‘PINY, Institute Of New York’

ITV Studios Global Entertainment, UK Licensing Agent for the animated kid’s series PINY, co-produced by Ánima Kitchent and Famosa Animation, is lining up magazine publishing activity to kick off in May 2018. A deal with Mixit magazine, from DJ Murphy, will see six exciting features across the next 12 months starting May 2018 from branded puzzles and activities to exclusive cover mounts and collectible posters. Specifically targeting the PINY audience of girls aged between 4-9, Mixit is a new multi-character magazine that’s toy and digital-led, and the perfect partner for…

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TV Series Licensing 

ITV Studios Global Entertainment appointed licensing agent of PINY

ITV Studios Global Entertainment has been appointed as Licensing Agent to represent children’s brand PINY in the UK across all major product categories. Toys will be distributed in the UK by Bandai. Trudi Hayward, SVP Global Head of Merchandise at ITVS GE, said, “We are delighted to represent PINY in the UK. This adorable brand has great potential in the UK market following its success in Europe, and we are excited to talk to potential partners at BLE for categories including periphery toys & games, apparel & accessories, publishing, stationery…

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Event 

Online registration for 19th Brand Licensing Europe goes underway

Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the participants, Sony Interactive…

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TV Series Licensing 

ITV Studios appoints licensing agent to manage North American licensing programme for Victoria

ITV Studios Global Entertainment ITV Studios Global Entertainment has appointed Spotlight Licensing and Brand Management to manage the North American licensing programme for its lavish British historical television drama Victoria. “We are looking forward to working with Spotlight Licensing to secure appropriate North American partners for a wide range of beautiful products which our millions of Victoria fans in the United States and Canada will love,” observed Trudi Hayward, SVP, Head of Global Merchandise for ITV Studios Global Entertainment. Co-produced by Mammoth Screen and Masterpiece for ITV in the UK,…

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Event News 

BLE shortlisted for AEO Excellence Award

Brand Licensing Europe (BLE), the largest licensing event in Europe, has been shortlisted for an AEO Excellence Award. The AEO Awards represent the best that the events industry has to offer and will showcase the achievements from within the industry. The winners will be unveiled on June 16 at the Grosvenor House in London. BLE has been shortlisted in the Best U.K. Trade show over 2,000 sq. m. category. “We are genuinely thrilled to be shortlisted for an AEO Excellence Award,” says Anna Knight, brand director, BLE. “These are exciting…

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Event News 

186 exhibitors confirm their participation in Brand Licensing Europe

With just under five months left for the Brand Licensing Europe to take place, the show’s organisers have announced that 186 exhibitors have already confirmed their participation. The number includes 22 first timers. This year, it will take place from 10-12 October 2017 at Olympia London. “We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions, and from top flight sporting brands, to globally-known TV production companies,” commented Anna Knight, Brand Licensing Europe’s brand…

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