Brand Licensing Celebrity Licensing Music Licensing 

Gene Simmons & IMG Partners To Launch Licensed Products

Reading Time: < 1 minute Post Views: 3,373 LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements. Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new…

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Character Licensing 

Mattel to create interactive family entertainment centers

Reading Time: 2 minutes Post Views: 1,888 Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten. The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be…

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Brand & Lifestyle Global Licensing 

Altair Eyewear and Authentic Brands Group sign global eyewear licensing agreement for Spyder

Reading Time: 2 minutes Post Views: 1,520 Altair Eyewear, Inc., a leading manufacturer and distributor of quality eyewear and a division of Marchon Eyewear, Inc., with Authentic Brands Group (ABG), owner of a global portfolio of lifestyle and entertainment brands, announced an exclusive eyewear licensing agreement for Spyder, one of the world’s most recognizable active lifestyle brands. Spyder is a highly sought-after brand on and off the mountain. This is the first performance lifestyle brand within Altair Eyewear’s growing portfolio and the agreement is for the exclusive design, development, production and distribution of ophthalmic…

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TV & Films 

Netflix added nearly 10mln subscribers in Q1

Reading Time: 2 minutes Post Views: 1,811 Netflix, Inc has released its first-quarter 2019 financial results. Netflix generated $4.5 billion in revenue, while average streaming paid memberships increased 26% year over year and ARPU decreased 2% year over year due to currency headwinds. The company’s paid net adds subscribers in Q1 were 9.6 million (with 1.74m in the US and 7.86m internationally), up 16% year over year, representing a new quarterly record. Streaming content obligations dipped sequentially in Q1 due in part to the timing of run-of-series commitments. In addition, as we shift to…

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Collaborations TV & Films 

Discovery, BBC Studios signs global content partnership

Reading Time: 3 minutes Post Views: 1,854 Discovery, Inc. and BBC Studios announce a series of agreements, reigniting their historic relationship with a multi-million pound global content partnership spanning a library of premium factual series to power a new global streaming service, and a bespoke development deal for BBC Studios’ iconic genres of natural history, animals, adventure, science, travel, space, history and civilization documentaries. The two companies have concluded the future of UKTV’s channels business in the UK with a structured split that complements the strategic focus and commercial business of both organizations. The…

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Sports Licensing 

World Poker Fund Holdings to soon get into a licensing deal with Oscar De La Hoya and Golden Boy Promotions, LLC

Reading Time: < 1 minute Post Views: 2,775 World Poker Fund Holdings, Inc. (WPFH), a leading developer and operator of online and event-based social gaming platforms and brands has signed a Letter of Intent to get into a licensing deal with Oscar De La Hoya and Golden Boy Promotions, LLC to create social and real-money gaming slot machines with their brands. WPFH had earlier said that it will have distribution to 400 land-based casinos and 90 Indian Tribes in the U.S. through its subsidiary Celeb Gaming, LLC. This licensing deal with Oscar De La Hoya…

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Merchandise Licensing Uncategorized 

Nike’s Jordan brand teams up with Gatorade to develop a Gatorade-themed capsule collection

Reading Time: 2 minutes Post Views: 5,944 One of Nike’s brand, the Jordan brand has teamed up  with Gatorade to develop a Gatorade-themed capsule collection to celebrate the beverage company’s 1991 ‘Be Like Mike’ campaign. One of Nike’s brand, the Jordan brand has teamed up  with Gatorade to develop a Gatorade-themed capsule collection to celebrate the beverage company’s 1991 ‘Be Like Mike’ campaign. The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products built around its signature line of sports drinks. The drinks are currently manufactured by PepsiCo and is distributed in over 80…

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Merchandise Licensing 

Sequential Brands Group, Inc. and Staples announce expansion of Martha Stewart line of office products

Reading Time: 2 minutes Post Views: 4,045 Sequential Brands Group, Inc. and Staples have announced the expansion of the Martha Stewart line of office products available exclusively at Staples. The collection includes a new line of organizing products and accessories such as Discbound™ notebooks, message boards, folders, and Stack + Fit® storage solutions. Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories. It seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams.…

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Publishing 

Rackfest INC. ties up with POW! Entertainment

Reading Time: < 1 minute Post Views: 3,898 Digital celebrity-autograph and personalized memorabilia platform, Rackfest, INC. has partnered with Stanlee’s POW! Entertainment in order to launch a new limited edition product line for Stan Lee’s successful God Woke graphic novel. God Woke is notable for the hardcover version that was honoured with the Outstanding Book of the Year Independent Voice Award at the 21st annual Independent Publisher Book Awards (IPPY). The digital cinematic graphic novel, on the other hand, was named as the best animated film at the 25th annual Independent Filmmakers Showcase IFS LA…

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Celebrity Licensing Merchandise Licensing 

Céline Dion partners with Nordstrom Inc. to launch her new collection

Reading Time: 2 minutes Post Views: 5,135 World-renowned singer Céline Dion has partnered with Nordstrom, Inc. as the first U.S. retail department store to launch her new collection of affordable handbags, elegant luggage sets and small accessories this fall in the U.S. Epic Rights and Prominent Brand + Talent, Céline’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, have collaborated with Nordstrom to bring an array of 50 new styles designed in collaboration with the star herself including her signature handbag unveiled at this year’s…

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