Character Licensing 

Mattel to create interactive family entertainment centers

Reading Time: 2 minutes Post Views: 1,825 Mattel, Inc announced plans to create the first multi-branded family entertainment centers featuring Barbie and Hot Wheels, with a global roll-out beginning in 2020. The centers, featuring immersive, hands-on play and entertainment experiences, will bring Mattel’s iconic brands to life by combining physical and digital play. Experiences, including content and attractions, will be geared toward families with children ages four to ten. The first of these Mattel-branded family entertainment centers is a 25,000-square foot space set to open in Spring 2020 in Toronto. The centers, to be…

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Merchandise Licensing 

Adlabs Imagica announces exclusive partnership with Mattel Toys

Reading Time: 2 minutes Post Views: 4,590 Ahead of the festival season, Adlabs Imagica theme park announced an exclusive partnership with the world’s best- selling toy brand, Mattel, to offer Hot Wheels. Under this exclusive partnership, the country’s first theme park will rebrand its flagship rides – Nitro and Happy Wheels – as Hot Wheels Nitro and Hot Wheels Driving School, the company said. Nitro claims to be the biggest and wildest floorless roller coaster in the country with a 2,800-feet track at a height of 132 feet, while Happy Wheels attempts to inculcate…

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Corporate Brand Toys & Games 

Mattel Q2 Earnings: Sales down 14%, Barbie and Hot Wheels show growth

Reading Time: 2 minutes Post Views: 3,202 Mattel Inc reported second quarter 2018 financial results, posting a 14 per cent fall in its second quarter sales revenue. “Mattel is a company with great potential. We see a lot of opportunities, but there has been a big discrepancy between our financial performance over the last few years and where the company should be,” said Ynon Kreiz, Chairman, and CEO of Mattel. For the second quarter of 2018, net sales were down 14% as reported and in constant currency, versus the prior year’s second quarter. Gross…

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Merchandise Licensing 

Here’s how Hot Wheels celebrates its 50th Anniversary

Reading Time: 2 minutes Post Views: 2,541 Hot Wheels, from the house of Mattel, celebrates its 50th anniversary on Friday. Mattel has taken five of the originals and has reproduced them. The General Manager and Senior Vice President of Hot Wheels Chris Down called them as “fan favorites” They include the ’67 Camaro, Custom ’67 Mustang, ’68 Cougar, ’67 Hemi Barracuda, and Volkswagen Beetle. Each car is die-cast metal with the signature “Spectraflame” candy metallic paint, redline tires, and packaging like the originals. Check it out here: The cars go on sale from May…

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Toys & Games 

Mattel announces first quarter results, global sales fell 4%

Reading Time: 3 minutes Post Views: 2,080 Mattel announced first-quarter earnings at a loss of 60 cents per share, which is 21 cents wider than the Wall Street consensus estimate of a loss of 39 cents per share. Sales for the toymaker’s 60-year-old Barbie brand increased by 24% to USD 152.7 million in Q1 2018, despite Mattel’s overall worldwide net sales decreasing by 4% to USD 708.4 million in the period. The company’s worldwide gross sales declined by 2% to US$800 million. However, excluding the impact of the Toys “R” Us liquidation, Mattel’s adjusted…

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Toys & Games 

To mark 50th anniversary, Hot Wheels launches special-edition cars

Reading Time: < 1 minute Post Views: 3,188 To celebrate 50th anniversary, Hot Wheels has launched a special range of elite designed cars with the brand-new Black & Gold and Zamac collections. The new exclusive edition celebrates the anniversary theme with matte ‘black and gold deco on each vehicle. These designs featured in both collections will add more shine and glamour to the Hot Wheels collection. The new jaw-dropping line is priced at Rs 1,899. They took to the official Twitter and wrote, “Get ready for the ultimate custom car show! The search for the…

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Movie Licensing 

Disney throws open Star Wars-themed retail sales

Reading Time: 2 minutes Post Views: 4,095   Yesterday, Disney threw open a number of Star Wars-themed retail sale promotions and merchandise in honor of Star Wars Day which is celebrated annually on May 4. Those retailers and licensees celebrating the holiday with sales and merchandise are: Hallmark is offering 25 percent off select Star Wars gifts with the purchase of $15 or more. It is also offering a free limited edition three-piece pin set. Bioworld has unveiled its new collection of themed backpacks, bags and headwear. PoZu has launched a new line of co-branded footwear featuring BB-8, Chewbacca…

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Toys & Games 

Mattel inks licensing deal with FlyFrog Kids for Barbie Furniture

Reading Time: 2 minutes Post Views: 2,411 Mattel and Delhi-based Fly Frog Kids have signed licensing agreement to launch kid’s  furniture and room accessories in India Under the agreement, FlyFrog will roll out Barbie- and Hot Wheels-branded furniture and room accessories in India. The co-founders refused to comment on investments, but said they will look to raise funds in the next 6-8 months. FlyFrog already sells kids furniture and décor products through the online channel under its own brand. It also offers customised design solutions across 13 cities for kids’ rooms. Kaul, co-founder, FlyFrog…

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