Character Character Licensing 

Viacom acquires Garfield Brand for Nick portfolio

Reading Time: < 1 minute Post Views: 3,838 Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip. The acquisition of Garfield will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW…

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Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Reading Time: 3 minutes Post Views: 4,612 Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed…

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Character & Entertainment Character Licensing 

No politics for Monday-hating Garfield! Cartoonist Jim Davis reveals why

Reading Time: 2 minutes Post Views: 3,204 The brainchild behind the creation of the “big orange cat” doesn’t want the lasagna-loving creature to be dated by dealing with politics. Jim Davis, an Emmy Award winner, stated “Garfield”, which holds the Guinness World Record for being the world’s most widely syndicated comic strip, is not going to enter political space ever. Jim did not want Garfield to be an American, rather wanted him to be an Indian or a Chinese or British. “I felt that they dealt with politics in rest of the newspapers… it…

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Products Galore 

Say hello to Bewakoof’s official ‘Garfield and Sinchan’ collection

Reading Time: 2 minutes Post Views: 7,868 – a one-stop solution for official merchandises have some latest additions to its kitty. Now get your hands on this fun and absolutely entertaining characters, loved by kids and adults like – Sinchan and Garfield. The ‘Sinchan’ Collection: introduced the fun, carefree and a little notorious kid – the Sinchan merchandise. From quirky one liners like – “What Diet?” to sassy sayings like “Whassup Baby?”, this collection has it all! All these designs are available in topwear categories for both men and women. From vests,…

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Brand & Lifestyle Character & Entertainment Character Licensing 

Soon, you can sport new Garfield inspired Skechers. Here’s how

Reading Time: 2 minutes Post Views: 4,188 Get ready to sport new Garfield inspired skechers? Paws Inc has partnered with Skechers USA for a new footwear collection inspired by the famous cartoon character Garfield. The new line of women’s shoes will include an assortment of Bobs from Skechers styles that feature Garfield and his companion Odie. The collection will launch in select Skechers retail stores across the United States and Canada as well as on the official web platform – The range will also be available at third-party retailers and around the globe…

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Paws Inc unveils Garfield Cat Merchandise

Reading Time: < 1 minute Post Views: 3,873 The famous comic character Garfield inspires a line of pet products Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield. IPG’s new line of branded products includes three collections of Garfield cat scratchers and loungers including the @home collection that will aim to complement a number of home décor options, the casual collection that is designed for cats to enjoy both uphill and downhill scratching and lounging and the essential collection that will incorporate Garfield’s playful style.…

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