Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came…

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Collaborations Retail 

adidas collaborates with Game of Thrones for Ultraboost collection

adidas Running announces the highly anticipated collaborative project with legendary  television series Game of Thrones. Since it first hit screens in 2011, Game of Thrones has made waves across the entertainment landscape, transcending the world of Westeros to firmly anchor itself in modern pop culture. Now, ahead of its eighth and final season , adidas has reimagined the iconic houses and characters of Westeros in sneaker form. The collaboration features a collection of six limited-edition Ultraboost, each carefully designed to represent the characteristics, colors and details of the heroes and…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer posted an image…

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Game Licensing 

China’s Tencent releases test-version of Game of Thrones game

Tencent Holdings has released a test version of a third-party developed smartphone game in China based on the US hit television show ‘Games of Thrones’. The game, titled “Game of Thrones: Winter is Coming”, was developed by Chinese games maker Yoozoo, Tencent Games said in a statement on its official WeChat account late on Wednesday. According to a Reuters report, the launch comes just weeks after Chinese authorities gave their approval to two batches of new video games after a freeze on approvals for most of last year that had…

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Merchandise Licensing TV Series Licensing 

We can’t keep calm! Masaba to officially bring ‘Winter’ in India

As the year is coming to an end, the excitement is getting a bit higher as ace designer Masaba Gupta bags the official license to create ‘Game of Thrones’ merchandise. Just like a reminder, Masaba shared the news again on her official Instagram handle and captioned the collab picture as, “Can I please say it one more time so it can hit me that I have a game of thrones collaboration next year. Winter is coming.” With fans just as excited as Masaba herself, check the picture out.   View…

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Merchandise Licensing TV Series Licensing 

NYCC 2018: HBO brings new wave of ‘Game of Thrones’ merchandises

New York Comic Con is home to some of the hottest exclusives that you will ever see, which begins on a high note yesterday (October 4) and will remain till October 7. Taking place at the Javits Convention Center in midtown Manhattan, it’s already begun welcoming fans from all over the world to take part. To make it more interesting, HBO is taking to the streets of the Big Apple during New York Comic Con, partnering with Funko for an official pop-up shop throughout the convention. The collection set to…

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Food Licensing TV Series Licensing 

Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired by the Seven Kingdoms of Westeros, where the saga takes place and the prominent families in the TV series. Liquor giant Diageo revealed a special Johnnie Walker Blended Scotch Whisky called ‘The White Walker’ by…

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TV Series Licensing 

You can now visit the sets of ‘Game of Thrones’. Here’s how

In what could be termed as good news for Game of Thrones fans, you can now visit the sets of your beloved fantasy-drama series. Excited? According to a new announcement from the network, HBO is commemorating a decade of filming in Northern Ireland by opening up sites featured in the show to the public as attractions including Winterfell, Castle Black, and Kings Landing. In addition to the sets, the plan is also to potentially include a formal studio tour of Linen Mill Studios, which will showcase content from the series…

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TV Series Licensing 

HBO announces new ‘Game of Thrones’ video game for phones, PC

HBO has announced a new Game of Thrones game for smartphones and PC, developed by Nerial, the award-winning studio behind the Reigns series. The game extends beyond the HBO series and explores possible futures for key characters as seen through the fiery visions of Red Priestess, Melisandre. Players can choose to rule as Cersei Lannister, Jon Snow, Daenerys Targaryen, Tyrion Lannister, Sansa Stark, and more while changing between each king and queen to face challenges and mysteries unique to their story. Check out the trailer here: Melisandre’s flames have proven…

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Brand & Lifestyle TV Series Licensing 

FREAKY FRIDAY: Attention GOT fans! Check out these stunning themed-restaurants in India

Restaurants in India are now paying attention to themes to attract consumers and it is working! With the final season of the ‘Games of Thrones’ slated to hit somewhere in 2019, people have gone absolutely crazy. Have you always been a fan of Tyron Lannister or Jon snow? If yes, then visit these absolutely awesome GOT-themed restaurants and grab some really cool drinks till wee hours. Gospel of Taste, Mumbai: A GOT-themed café has opened up in Bandra which dons an Iron Throne, Dragon Eggs, and House Banners! Located on…

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